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Ten links that point towards the future of new media marketing:

Facebook Updates Your News Feed: Introducing Topic Groups

You probably noticed this showing up. I think it’s a great move. Consolidates similar content and also shows who among your network likes similar types of content. That type of chart can’t be far behind.

30% Of U.S. Homes Have Net-Connected TV Device

While still not mainstream, these numbers are increasing quickly.

Looks like HTML5 is gaining momentum — Tech News and Analysis

Looks like you’ll be missing less and less content on your iPad.

New Balance Offers Free Shoes If You Can Find Virtual Batons [VIDEO]

Interesting idea. I’m not sure I’d have shown the guy coming around the corner stealing the prize from the girl.

Don’t Ask People to Like You, Give Them a Reason to Like You | ClickZ

As content becomes the reached-for tool in the marketers belt, it’s going to take a monumental shift in thinking for a lot of people accustomed to just pushing out messages. The idea of adding value does not come as naturally to advertisers as it does to publishers.

How Brands Become Publishers in a Real-Time Marketing World | iCrossing Digital

According to a recent Roper survey, about 90% of CMOs see content as the future of marketing. This is a very good high level view of how marketers can approach the new content game, with a number of good charts breaking out the process.

NBC and Versus to Broadcast Major League Soccer Games | Adweek

An interesting part of the negotiation was the number of homes NBCU reaches. With rumors flying that YouTube is making a run for the NFL contract, I have to wonder if that won’t be a potential problem for them. Sure, everyone has a computer, but most people aren’t going to watch a football game with their friends on it. Perhaps there will be some sort of partnership deal with a smaller network.

Instagram on your underpants | Adverblog

Once personalization has reached underwear, it’s either hit the big time or jumped the shark.

Study Says Drudge Report Drives More Traffic Than Facebook & Twitter Combined

While the Drudge data is interesting, it’s not a marketing opportunity the way Twitter and Facebook are. So the most interesting part for me is down the page, where they explain why Twitter refers more traffic than Facebook. I have to agree, although still I’m surprised Twitter is anywhere near Facebook, given Facebook’s sheer size and frequency of use.

STUDY: 1 In 5 Of Facebook Contacts Are Work Related

This stat isn’t surprising, and I think if anything points to how many of us have a difficult time segmenting a large portion of our network into either friend, family, coworker, or whatever. While I like what Google+ is doing, I wonder if people are really up for making those additional posting decisions on a regular basis. It does add friction to the posting process.

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The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

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The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

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The latest in new media marketing strategies and tactics:

Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company

I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.

Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review

With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.

3 Reasons Curation is Here to Stay

As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay to be scooped up by nimble startups

Why Data Matters, Another Intersting Signal: Direction Requests – John Battelle’s Searchblog

I’ve been posting more and more about data here, and I couldn’t summarize why any better than this post. Marketing is more and more about context around the person we’re targeting. It’s pretty easy to see how this could lead to a range of creative solutions.

Top 5 Reasons Why Brands Need to Focus on Earned Media | Brand Advocacy and Social Media ROI Blog | Zuber Rants by Zuberance

Whether you call it content marketing or earned media, the principles are the same.

Facebook Adds Granularity To Sharing Options

I certainly get this extension of the like button. A lot of people, myself included, will appreciate the added specificity of targeting your message. At the same time, I know that simplicity is one of the great enablers of the sharing. Sure, it’s not a huge difference, but there is a different between simply liking something almost reflexively, and thinking about just who you’re going to send the link to. Sure, this won’t drive a wooden stake through Facebook, but as things get more complicated, it makes room for something simpler to come in underneath.

Google’s Plan to Take Android Everywhere: Tech News and Analysis «

This is where Google’s Android starts to pull away from Apple. There was a parallel situation that happened in computing prior to the Web, when the networking of computers and the accessories (apps) that came with them were more important than the boxes themselves. This is that scenario all over again, on mobile devices.

Wannabe SEALs Help U.S. Navy Hunt Pirates In Massively Multiplayer Game | Fast Company

The idea of the military using gaming seems obvious, yet I’m sure there are crazy security issues. However, this is a smart mix of gamification and the idea of crowdsourcing strategic insights. Brilliant, and likely something that could be applied to all sorts of social or civil issues. With social games like CityVille having 88 million monthly active users, and the future of all forms of gaming sure to experience remarkable growth, I could even see the realism of tying the game to actual issues an added bonus.

5 Branded YouTube Channels That Get it Right [VIDEOS]

The idea of video as content isn’t new, but perhaps due to early viral videos not providing the payout brands had hoped, there’s been seemingly less interest in client-generated video content. Of course, with more social sharing options and increasing opportunities for driving conversions or Facebook Page acquisitions, this could be changing.

Beyond Blog Posts – A Guide to Innovative Content Types | SEOmoz

A good breakdown of various types of content which companies can produce within a range of budgets.

Google I/O in a Nutshell: All the News You Might Have Missed

A good overview of the big initiatives happening at Google. Previous, I’ve posted an article about Eric Schmidt stating that all of Google’s 2011 strategies were around mobile. This backs that up, and shows what a threat Google is going to be to Apple’s current mobile and tablet business. If anything, I’d guess this drives the WAP business, and moves things away from app development, due to the growth of a second major platform.

 

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The latest in interactive marketing strategies and tactics:

Facebook Triggers Same Hormone As Cuddling

So that explains it. This may be obvious to many. After all, if something’s addictive, it has to be producing some strong, positive effect.

Gartner: tablet hype fueling worldwide dip in PC sales

At Ad Tech this week, Jeffrey Cole from USC Annenberg spoke of trends, and predicted that tablets become the computer of choice for almost everyone except people doing processor heavy tasks, or writing. With a wireless tablet, I could even see them working well for writing. What this means for advertising is even more of a lean-forward experience. Driving quick, near-term engagement is easier the more actively engaged the user becomes. And that’s what tablets do constantly with their hands-on swiping and pointing.

iPhone App Takes a 3D Scan of Your Face, Prints a 3D Model

While most people don’t have 3D printers, the fact that you can create the model with a photo snapped from an iPhone is remarkable.

What Is the Future of Gamification? [Survey]

With apps like Foursquare hinting at the potential of gamification, here are some projections of where that concept could extend.

Airbnb Lets You Rent a Country … For $70K a Night

If you haven’t heard of Airbnb, they’re a fascinating startup story. Their creativity has shown from the beginning, and they continue to demonstrate that through buzz-generating stunts like this.

YouTube sending repeat infringers to copyright school

This is a great solution to a sticky problem. Seems like every time I start thinking Google doesn’t get how to communicate and stay in touch with their customers, they do something brilliant like this.

Nike Seeks Fellow to Start an Open Data Revolution

I’ve posted a lot of articles recently on the growing impact of data on brand development and marketing. Nike’s taking a big leap here, and while this article focuses more on the sustainability angle, if you consider products like the Nike+, there’s clear potential for a big consumer-facing impact, as well.

NuCaptcha’s Advertising Network For Video Captchas Goes Self-Serve

Proof that pretty much every nook and cranny of the Web is open to some form of advertising.

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The latest in interactive marketing strategies and tactics:

Why Xbox Kinect Technology Will Be the Next Frontier for Marketers

I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.

“yeah thats not what I was looking for at all.”

Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.

You are unsubscribed

This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.

Why Curation Is Just as Important as Creation [OPINION]

Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.

Terry Heaton’s PoMo Blog » Blog Archive » To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

Bloomberg: Personalizing the News for 20 Million People: Tech News and Analysis «

As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.

Hybrid Media: How Social is Enabling Event TV | MobileBehavior

An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.

Mobile By The Numbers [INFOGRAPHIC]

Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.

Rebecca Black Means The (Internet) Fame Game Has Changed

A good take on this whole Internet Fame thing.

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.

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The latest in interactive marketing strategies and tactics:

At SXSW, Advertising Was This Year’s Twitter, iPad 2 Was This Year’s Foursquare

If you happened to make SXSW this year, you’ll certainly relate to this post. And if you didn’t but missed being there, this will make you feel a little less so.

Google Geo Developers Blog: A new angle on the world with 45° imagery

If you’re displaying a map, this is a good way to make it pop off the page. And they can always go back to ‘map’ view.

YouTube Acquires Service That Makes Your Videos Better

YouTube, surely feeling the distant heat of Hulu, is pushing the technology side of the service more and more lately. With the explosive popularity of numerous photo apps to make our snaps look better, the idea of making people’s videos look better is an obviously smart thing to be focusing on.

Internet is world’s ‘greatest spying machine’: Assange – Yahoo! News

He’s right. But it’s not spying. It’s called ‘conversation analysis’.

Microsoft Office 15 Aims For Facebook Integration

Easily posting of MS Office docs to Facebook. Sounds like “FacebookLeaks” to me.

To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

SMS On Steroids – eBuddy Debuts Realtime, Cross-Platform Messaging App

With mobile redefining the online UX, I could see an easy-to-use, socially-enabled SMS app to pick up serious traction in the social networking space. There’s currently a big gap between mobile social experiences like Facebook and Twitter, and SMS messaging, which is still one of the largest areas of activity for mobile users. Perhaps instead of companies focusing on all the features they can do with the current crop of social apps, the approach with the broadest appeal could be to start with SMS, and see what networking features you can build out from there.

Facebook Launching Prepaid Local Deals Subscription Service

With the mobile industry already well into it’s long predicted explosion of growth, Facebook is out to stake it’s claim to anything mobile or location-based. As Places took on Foursquare, their new Deals service is a direct shot at Groupon. Only Facebook can promote it’s deals in the Facebook newsfeed however prominently it wants. Which sounds like what they’re doing.

Study: Mobile Ad-Tracking Systems Are “Blind” To 80 Percent Of Apple iOS Devices

Very good to know the next time you’re reviewing your mobile campaign metrics (or someone else is reviewing them for you). This can be worked around through focusing on site metrics, like landing page visits, which is really what we should be looking at anyway.

Ads API Profile: AdParlor’s Full-Service Solution for Game Developers

Firstly, per the headline, I wouldn’t say this is only applicable to game developers. Facebook’s advanced targeting is a true revolution in paid media, and this in-depth overview will give anyone a good sense for how it can be applied.

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The latest in interactive marketing strategies and tactics:

The 5 Most Viral Facebook Campaigns

The difficulty in assessing these campaigns is also what’s unique about most of them. They weren’t launched by any identifiable sources. They’re also remarkably simple, technologically. Mostly just text status updates.

Get Free Chipotle Food for Watching NBC Promo on Facebook

A good illustration of how campaigns are getting more complex. In this case, i think it’s great how Chipotle has positioned themselves in this deal, leveraging their existing customer base to get NBC to give them considerable publicity, from probably subsidizing this promo, to their CEO being featured on the show.

YouTube in Talks to Broadcast NBA Games

I remember when Fox bought the rights to broadcast NFL games, making it the legitimate 4th network. And then ESPN, a cable company, took on Monday Night Football. Imagine if YouTube bought the rights to half the NFL games, and only showed them online? That’s one way to quickly get a lot of people figuring out how to connect their computers to their TVs. And yes, it would be expensive, but Google has a lot deeper pockets than the networks, these days.

Survey Finds High Rate of Tablet Adoption Among U.S. Immigrants

While this article focuses on the popularity of the iPad over other devices, I think the bigger picture is about the adoption of tablets in general (whichever market penetration stat they use — 4% or 13% — it’s still high for such a new category). I’ve seen tablet prices under $100, and if you consider the combination of a computer that’s very cheap and very easy to use, it’s not hard to see how this is going to radically change computing.

Hacker Makes Facebook Look Like MySpace, Gets Hired

A great story about a guy who hacked Facebook, and then got hired by them. Most interesting is how Facebook’s reaction and ongoing relationship with the hacker varied 180 from how MySpace handled the issue. It’s a single incident, but indicates the depth of how Facebook gets what social media culture is all about. It’s also a great indicator of how corporate culture is changing, as companies should be wanting to hire people like this, not throw them in jail.

MediaPost – news and directories for media, marketing and online advertising professionals

While there’s no shortage of talk about the rapid and structural change of our industry, few posts lay it out so clearly and succinctly as this. Of particular note is this quote: “the report advises that companies develop digital marketing strategies ‘as closely as possible to the business unit’”. It’s marketing’s shot at getting the CEOs ear again.

YouTube – Bill Bernbach on Creative Qualities

I’m certainly not a traditionalist when it comes to marketing, but this video of Bernbach talking about the traits of good communicators is timeless. I love the example he gives of the asylum at the end of the video.

Little Magic Stories: Interactive Art With The Kinect [VIDEO]

Kinect is showing some serious potential in transforming how content is created and delivered. This video shows two kids on a stage interacting with an entirely digital world around them, shown on a projection screen. This is in a similar vein as Avatar Kinect, which I reported on about a month ago (link below). As the production cost of these virtual worlds drops precipitously, the ability to create all sorts of worlds in which we can interact with is going to open up types of content previously unheard of.

Apple to Cut the Starting Price on iAds [REPORT]

If anything, I think this points to Apple’s need to understand that the bulk of their market probably won’t be the big spenders. It’s something Google has understood, and practiced, very well. Mobile, perhaps more than any other category, will do well to appeal to local businesses that spend money more spontaneously, and with much lower spend levels.

Tiny Wings is everything perfect about iPhone games

While I still think Angry Birds is a much more elegant game, this is certainly enough fun for $1. Another example of how it doesn’t take a lot of funding to make an interesting and addictive game.

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comScore: Facebook Keeps Gobbling People’s Time

Where are people getting the time? From the looks of it, from their MySpace account. YouTube also continues a very strong upward arc (as much as Compete.com data is to be believed).

Social Media: The Final Piece of the Super Bowl Advertising Puzzle

This was way overdue. If you look at the value the Super Bowl brings, it’s mass audience. One of the few times a year when that happens on a national and even international scale. Communities often run into a common problem — they don’t have value until they have people — and the first one in is like the first person to buy a fax machine. Thus an event like the Super Bowl gives brands an opportunity to reach and connect a large group of people at once. Giving fledgling social community efforts the jump start they just might need to get over the hump.

The Future of Mobile Tagging in Marketing, Branding & Communications

If you’re working on a mobile project or looking for interesting mobile ideas, this is an exhaustive list of mobile tactics that have been used. Well worth flipping through.

Got marketing technologists? 1,000-fold growth – Chief Marketing Technologist

Interesting, and not really surprising, tracking of the growing interest in the job title “chief marketing technologist”.

Facebook Ads Can Now Specify Any Page Landing Tab as a Destination

This should drive up both conversion rates for Facebook ads, as well as increase ad sales and testing, as advertisers can now advertise numerous destinations on their Facebook Page. In addition, the article speaks to the ever-opening Facebook Ads API. While this company isn’t shy about thier dislike for Google, this gives you the sense it’s more love-hate.

Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool

Facebook is really moving into interesting territory in terms of bridging paid media advertising with content development. When you consider how well Facebook has integrated itself with the outside content world, they’re in an area with a lot of headroom.

ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined

This speaks to the importance of good user interface and convenient access. Compared to the TV remote, surfing to different websites for content feels almost archaic.

The Rise of LinkedIn as Login of Choice [Infographic]

One of the big questions in social networks is, How many is enough. For some that meant one: Facebook. But new data is indicating that people using third-party login for business-related sites are increasingly using Facebook. An early indication that people could be looking for different ways to present themselves across the Web. No surprise there.

A Sneak Peek at 2015′s Smartphone: Sophisticated Reviews on the Go, Courtesy MIT | Fast Company

Most looks into the future aren’t as tangible as this. And if there’s one industry in who’s future I’m highly interested in, it’s mobile. At the core of this process is text analysis — mining text and mapping their meanings to give them new value and insight.

Smells Like Team Spirit | Slideshows

Another good content example that’s not expensive to pull off — I’m sure they have no problem getting various CEOs to give 30 seconds of advice — and hits their target audience right between the eyes. The addiction of short-form video snacking is in full grip here. Numerous brands trying to reach the business market could do this.

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The latest in content marketing strategies and tactics:

Why Mobile Shopping Could Be As Big As Online Shopping – Yahoo! News

I’ve compared the mobile industry to the early days of the Web before, and this data also draws interesting parallels.

5 Creative Facebook Places Marketing Campaigns

Places is one of the relatively unexplored ways of marketing on Facebook. While some of these campaigns have the roughness a lot of new media marketing has, they do a good job covering the range of value in this new Facebook feature.

Adverblog: Probably the best ad in the world

I really like this clever ‘life-hack’. Sure, it’s generic to the category, but will probably drive a lot of sharing. My only issue with the campaign is putting the video on it’s own URL, and one that doesn’t even have the brand name in it. Then not even featuring the video on the brand’s home page. I just don’t get why brands continue to produce great content while fumbling the SEO part of the campaign.

Nike Ups Its Digital Efforts With the Nike+ SportWatch GPS | AllThingsD

Nike+ has been a great example of a brand taking the initiative in harnessing the digital world revolving around their products, making it part of their brand experience. Their online runners community is 4 million-strong, the largest community of runners online. How many brands can say they control the largest online community in their industry?

Startup Launches Pandora for Facebook Photos

This is interesting because it looks like it could be another way for brands to engage their Facebook Fans. It simply shows you the most popular photos in your network — something I’d think would be a nice way to casually peruse Facebook content. Popularity here is based on number of comments, like and tags. And brands with thousands of Fans generally get very high interaction counts on photos. The big question is, will they factor out Pages, reducing it to only your friends? They’ll probably have a filter for that, but then again, a lot of bands, celebrities and causes are central to people’s content interests, so it’s likely they wouldn’t be excluding Pages.

DriveSafe.ly Wins “Best Mobile App” [MASHABLE AWARDS]

Here again is another example of an app that could have been part of a branded experience, developed by virtually any car company. It would have underscored their innovation, technical prowess, and concerns for safety.

The Next Media Disruptors are Mobile Pure-Plays – Steve Rubel

An overview of why mobile could be the primary distribution platform for brand and product experiences. The core idea is summarized in the term ‘transmedia’, in which there’s convergence, with mobile being at the epicenter.

Foodspotting Thinks It’s Ready to Blow Up

Great new app that’s part Instagram, part Pandora, part Foursquare. Incidentally, this is the second app I’ve seen this week claiming to be ‘the Pandora of _____’.

60 Second Problem Solver: How Can I Get Better Search Results for My Videos on YouTube? – MarketingVOX

Given how often I see potential viral content that’s poorly search engine optimized, this would be a good read for anyone releasing a brand video.

eBay Upgrades Mobile Offerings with Augmented Reality, Barcode Search – MarketingVOX

eBay’s new app for Half.com sounds like a great strategy: Help consumers compare prices while they’re right in the store. And of course, eBay often offers a way to purchase something new or ‘like new’, but at greatly reduced prices. So while more and more shoppers are using their phones to research products in store, eBay could be siphoning off buyers right at the point of purchase.

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