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10 links that point to the future of marketing:

Daily Wrap: Scott Berken’s Mindfire Free Until November 3 and more

You can’t beat the price, but act fast. You have about 2 more hours as of this send.

Is It Old?: The easy way to check if that cool web link has already done the rounds

This is fun. Kind of like a Snopes.com for viral content connoisseurs.

Could Google Plus Lose The Battle Against Facebook?

I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.

Google+ is not a social network, but it’s not a graveyard, either | VentureBeat

A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.

5 Reasons Google+ Could Win the Social Enterprise Battle

An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.

Want to see the connected future? Check out this video. — Broadband News and Analysis

A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.

The Competition Between Google, Amazon, Facebook And Apple : NPR

These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.

You, the Brand. | The Drift from Upstream

A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.

Deutsche Post Reinvents Services in a Digital World – NYTimes.com

Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.

How Old Spice Revived a Campaign That No One Wanted to Touch

There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.

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Ten links that point to the future of marketing:

Facebook Friends Don’t Let Friends Forget Them | Fast Company

With the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social network size has never been more easily available than with Facebook. Interesting times ahead, for sure.

Egypt’s Top ‘Facebook Revolutionary’ Now Advising Occupy Wall Street | Danger Room | Wired.com

World revolutionaries uniting and working together. You couldn’t ask for a better example of how social networking technologies are increasing the rate of change in the world by connecting people who previously would have had a much more difficult time meeting and exchanging ideas.

NYT: We Can All Become Job Creators

Starbucks is launching a program to support local entrepreneurs: In this initiative, they’re basically taking on government’s responsibility while launching a powerful brand campaign. There’s a lot to like about this, not the least of which is simply taking initiative.

Amazon Rewrites the Rules of Book Publishing – NYTimes.com

I’d think this sets up a very interesting premise for brands to support writers that are covering an area of interest. Sure, there will be conflicts, but really, any more than what we already have in the media?

5 trends that will shape the future of mobile advertising — Mobile Technology News

Mobile’s growth, while perhaps overshadowed by tablet use, is still strong. These trends are focused on the paid media side of mobile, and much of it is really about bringing existing technologies to the mobile space, making use of mobiles location-based info to add relevance.

A Duet with Siri [VIDEO]

Probably not how I’ll be using Siri, but it’s an interesting product demo.

Toyota Uses Facebook Game As Promotional Vehicle

There have been promotional driving games before, but Facebook is a big differentiator here. There’s a big download, though, and I wonder if that’s going to play well in the instant gratification world of social media.

Gooood Morning, Nerdinam: FlipZu Makes You An Instant Broadcaster | TechCrunch

This could be an interesting offering for someone looking for audio content. It’s essentially the audio equivalent of a Ustream.

How to Really Listen

I really like this POV on what listening is really about. There’s listening, and then there’s really hearing. Corporations need to focus on really hearing people more than ever before, because if they don’t, people can sense it now more than ever before.

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Ten links that point towards the future of new media marketing:

Facebook Updates Your News Feed: Introducing Topic Groups

You probably noticed this showing up. I think it’s a great move. Consolidates similar content and also shows who among your network likes similar types of content. That type of chart can’t be far behind.

30% Of U.S. Homes Have Net-Connected TV Device

While still not mainstream, these numbers are increasing quickly.

Looks like HTML5 is gaining momentum — Tech News and Analysis

Looks like you’ll be missing less and less content on your iPad.

New Balance Offers Free Shoes If You Can Find Virtual Batons [VIDEO]

Interesting idea. I’m not sure I’d have shown the guy coming around the corner stealing the prize from the girl.

Don’t Ask People to Like You, Give Them a Reason to Like You | ClickZ

As content becomes the reached-for tool in the marketers belt, it’s going to take a monumental shift in thinking for a lot of people accustomed to just pushing out messages. The idea of adding value does not come as naturally to advertisers as it does to publishers.

How Brands Become Publishers in a Real-Time Marketing World | iCrossing Digital

According to a recent Roper survey, about 90% of CMOs see content as the future of marketing. This is a very good high level view of how marketers can approach the new content game, with a number of good charts breaking out the process.

NBC and Versus to Broadcast Major League Soccer Games | Adweek

An interesting part of the negotiation was the number of homes NBCU reaches. With rumors flying that YouTube is making a run for the NFL contract, I have to wonder if that won’t be a potential problem for them. Sure, everyone has a computer, but most people aren’t going to watch a football game with their friends on it. Perhaps there will be some sort of partnership deal with a smaller network.

Instagram on your underpants | Adverblog

Once personalization has reached underwear, it’s either hit the big time or jumped the shark.

Study Says Drudge Report Drives More Traffic Than Facebook & Twitter Combined

While the Drudge data is interesting, it’s not a marketing opportunity the way Twitter and Facebook are. So the most interesting part for me is down the page, where they explain why Twitter refers more traffic than Facebook. I have to agree, although still I’m surprised Twitter is anywhere near Facebook, given Facebook’s sheer size and frequency of use.

STUDY: 1 In 5 Of Facebook Contacts Are Work Related

This stat isn’t surprising, and I think if anything points to how many of us have a difficult time segmenting a large portion of our network into either friend, family, coworker, or whatever. While I like what Google+ is doing, I wonder if people are really up for making those additional posting decisions on a regular basis. It does add friction to the posting process.

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The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

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The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

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The latest in new media marketing strategy and tactics:

Thousands RSVP for Global Group Run on Meetup

Yet another example of a seemingly very effective campaign idea that was done with a small budget and that just about any sports or healthcare brand could have done.

Carolyn Davidson, who designed Nike’s swoosh in 1971 | THEINSPIRATION.COM

A touching clip from 1983. Great to see a company that at the time seemed like a big success already, and this was just before they really exploded.

Experian Hitwise – 1 Facebook fan = 20 additional visits to your website

It’s good to see evidence of Facebook brand activity generating corresponding site visits.

What Drove Expedia’s Facebook Fans Past 1M?

A very effective campaign for gathering fans. Now they need to figure out how to engage them.

The Future According to Eric Schmidt at Cannes Lions | Adweek

Google’s ex-CEO lays out a clear roadmap for how mobile is going to change everything. And within in a short period of time.

Big data leads to a big revival for display ads — Tech News and Analysis

There’s no question the more you know about someone the more effectively you can target them. This lift they report in performance is nothing short of remarkable: 7.5% click-thru rates, and a 4.5% conversion rate. What I’m curious about is if targeting technologies will diminishing returns as the volume increases, the way most new media marketing tactics do. After all, people only have so much to spend.

$41 Million Startup Color Is Forced Into An Early, Buzzword-Laden Pivot

When Color launched I doubted it’s odds and mentioned I’d be curiously following the story. Here’s how it’s evolved. This is the same issue big businesses are running into every day. The question is, Why would a startup ever saddle itself with the baggage of a big business?

5 Ways To Crowdsource Your Brand Using Facebook

I completely agree with the stated value of insights that can be pulled from a brand’s Facebook Page. However, I’d emphasize less about specifically requesting input, and more on simply observing what your fans and your competitors are responding to over a period of several months. Both can be insightful, but the latter will be more objective.

Now Your Embarrassing/Job-Threatening Facebook Photos Could Haunt You For Seven Years – Forbes

I doubt this will stop anyone from using Facebook, Twitter, etc, but it should have them reconsidering what they post.

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The latest trends in new media marketing:

Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD

Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.

Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design

If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.

Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek

This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.

Duke Nukem’s PR threatens to punish sites that run negative reviews

A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.

Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]

Facebook Places Get Two New Features – Develop Socially

Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.

Case study: Is Facebook Screwing Your Brand?

This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots] | Social Commerce Today

A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.

Viewpoint: Social Media Is a Venue, Not a Strategy – Advertising Age

Could not agree more with this.

Hacker Group Wreaks Havoc On Gaming Websites

We’re getting closer and closer to a William Gibson novel.

Is This the Golden Age of Hacking? – Slashdot

It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.

U.K. Warns About Facebook Status Updates

While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.

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The latest in new media marketing strategies and tactics:

Rising Stars Ad Units

New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.

Mobile Display Advertising Up 128 Percent in Last 2 Years | Adweek

More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?

Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek

Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.

For Hipmunk, it’s all about the users– and the UI — Tech News and Analysis

I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight search technology.

DIGIDAY:DAILY – Web Video’s Dangerous Role Model – Display

Even if you don’t plan or buy media, trends like this do a lot to shape creative budgets, which of course determines what you can do production-wise. If web video goes the same route as banners, look for production budgets to go through the floor.

Chief Almir | Most Creative People 2011 | Fast Company

Many of the most striking examples of how mobile and social are changing the world come from the least likely users. That’s probably the single biggest indicator of the potential power that I can think of.

Infographic: Where Is Inbound Marketing Headed?

Whether you call it content marketing, inbound marketing, brand experiences, or word of mouth, these charts show rapid acceleration for this type of marketing.

Record Makers | Adweek

Good examples of buzz-generating campaigns. They shift what the idea of content is about, to much more of an experiential role.

TN3 Gallery – jQuery Image Gallery

Making a website as visually impacting as possible without using Flash has been a real issue now that iPads are the dominant tablet. That could change, but the need for more universal solutions will likely continue to be an issue. This is a series of good examples of how an image-based gallery can be presented that will work across all platforms.

Digital Archaeology: 12 Forgotten Designs That Changed The Web [Slideshow] | Co.Design

With recent developments like mobile web and social media transitioning from early adopter to mainstream, I often see direct parallels between these new technologies and the early days of the Web. What this exhibit does, more than anything, is remind us that whatever the coolest gadget is right now, in no-time, it’s going to feel like an 80s brick cellphone.

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The latest in new media marketing strategies and tactics:

Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company

I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.

Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review

With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.

3 Reasons Curation is Here to Stay

As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay to be scooped up by nimble startups

Why Data Matters, Another Intersting Signal: Direction Requests – John Battelle’s Searchblog

I’ve been posting more and more about data here, and I couldn’t summarize why any better than this post. Marketing is more and more about context around the person we’re targeting. It’s pretty easy to see how this could lead to a range of creative solutions.

Top 5 Reasons Why Brands Need to Focus on Earned Media | Brand Advocacy and Social Media ROI Blog | Zuber Rants by Zuberance

Whether you call it content marketing or earned media, the principles are the same.

Facebook Adds Granularity To Sharing Options

I certainly get this extension of the like button. A lot of people, myself included, will appreciate the added specificity of targeting your message. At the same time, I know that simplicity is one of the great enablers of the sharing. Sure, it’s not a huge difference, but there is a different between simply liking something almost reflexively, and thinking about just who you’re going to send the link to. Sure, this won’t drive a wooden stake through Facebook, but as things get more complicated, it makes room for something simpler to come in underneath.

Google’s Plan to Take Android Everywhere: Tech News and Analysis «

This is where Google’s Android starts to pull away from Apple. There was a parallel situation that happened in computing prior to the Web, when the networking of computers and the accessories (apps) that came with them were more important than the boxes themselves. This is that scenario all over again, on mobile devices.

Wannabe SEALs Help U.S. Navy Hunt Pirates In Massively Multiplayer Game | Fast Company

The idea of the military using gaming seems obvious, yet I’m sure there are crazy security issues. However, this is a smart mix of gamification and the idea of crowdsourcing strategic insights. Brilliant, and likely something that could be applied to all sorts of social or civil issues. With social games like CityVille having 88 million monthly active users, and the future of all forms of gaming sure to experience remarkable growth, I could even see the realism of tying the game to actual issues an added bonus.

5 Branded YouTube Channels That Get it Right [VIDEOS]

The idea of video as content isn’t new, but perhaps due to early viral videos not providing the payout brands had hoped, there’s been seemingly less interest in client-generated video content. Of course, with more social sharing options and increasing opportunities for driving conversions or Facebook Page acquisitions, this could be changing.

Beyond Blog Posts – A Guide to Innovative Content Types | SEOmoz

A good breakdown of various types of content which companies can produce within a range of budgets.

Google I/O in a Nutshell: All the News You Might Have Missed

A good overview of the big initiatives happening at Google. Previous, I’ve posted an article about Eric Schmidt stating that all of Google’s 2011 strategies were around mobile. This backs that up, and shows what a threat Google is going to be to Apple’s current mobile and tablet business. If anything, I’d guess this drives the WAP business, and moves things away from app development, due to the growth of a second major platform.

 

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The latest in new media marketing strategies and tactics:

Twitter’s New Comedy Genre: The 140-Character One-Liner | Magazine

A selection of some of the funniest tweets I’ve ever read.

Toyota, I Love You. Goodbye – The Bing Blog

A good post about how brands often see social media differently than the people they’re supposed to be connecting with.

The Future of Advertising Will Be Integrated

One of the better assessments of where the online paid advertising model is headed.

Budweiser Invents New Sport [VIDEO]

The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.

Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD

Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”

Why Android Location Data Is So Important to Google : Tech News and Analysis «

While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.

Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.

Facebook’s Sales Chief: Mad Ave. Doesn’t Understand Us Yet | Digital – Advertising Age

Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.

Cooliris Turns Liveshare Into An Insanely Fast Media Sharing Tool

I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.

ad:tech SF 2011 Keynote – Dr. Jeffrey Cole, Director USC Annenberg [VIDEO]

I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.

 

 

 

 

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