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10 links that point towards the future of marketing:

The Importance of Being Awesome

It’s been said before, but knowing what type of content works, or is awesome, has to be a major strategic and communication goal for brands.

Streamglider Takes On Flipboard And Pulse With Sleek Social Interest

Given how new iPad publishing is, there’s going to be a lot of room for improvement. This is one iPad app for social news that I’ll be checking out over the holidays.

Social networking booming in Egypt, Russia, survey finds – CNN.com

Reading this only confirms the sense that there’s still a big gap in the social scene for a much simpler (read: text-like) social format that appeals to the smartphone-less set, a far larger group than those who own smartphones.

Five Social Media Books you Should Read

Some books to read while you’re digesting the turkey.

Will Mobile Rule the World in 2012? via @PostAdvertising

Some good examples of peak developments on the mobile front.

NASA’s Virtual Snow Globe Looks at 10 Years of the White Stuff

An interesting composite of NASA video. This feels like something a a moving infographic and time lapse cinematography.

How to design your presentations for social sharing

The idea of making any form of content primed for social sharing should be a standard approach to any brand’s message development.

What You Need to Know About YouTube’s New Analytics Program

I really like the Audience Retention data — showing you where viewers drop off in a video. I’m surprised YouTube didn’t roll that out years ago.

Your Twitter Stream Is Boring Me To Tears. Stop It.

Agreed.

Google+ Brand Pages Begin Showing Up in Primary Search Results

While Facebook currently seems to own the future of social search, Google has been far more innovative in pushing search ahead. Facebook might be well off to hire a few Googlers to help push their search innovation.

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10 links that point to the future of marketing:

Introducing Timeline

Timeline looks great so far, and this video is a great start to understanding it. It’s really about making your life look like a great adventure, and it’s a far more emotional view of someone’s life than we’ve seen in the past with things like the Info tab. Visuals really dominate the timeline, both in terms of real estate and interest. It will be interesting to watch how Facebook tweaks the relationship between the various Timeline elements going forward.

Facebook Launches Timeline Profiles Today [UPDATED]

Some more good tips on Timeline and how to dive in.

The future of shopping is social | Feature | .net magazine

I’m convinced Facebook commerce (or Fcommerce) is going to be big. This is a very thorough and insightful analysis of where the industry is currently. The big takeaway is, there are a lot of different Fcommerce features, and no single setup is going to be right for every industry or community. As always, it’s going to come down to how well you know your customer.

Inside Facebook · Facebook Testing New Coupon Posts and Ads

These coupons are closely tied to other Fcommerce efforts on the rise. All of this is going to add new emphasis on evaluating the real value of a Facebook community. It’s also going to provide a lot of access to data that will help answer that question.

Forget Content Curation, Focus on Original Content in 2012

In total agreement with this. Sure, curation’s great, but everywhere I go I see brands and people curating content. What really makes an impression is original content. It’s harder to do well, and that’s why it works better.

The 50 Funniest Tweets Of 2011 | Happy Place

Great content is even better when it’s really, really short. As in 140 characters.

Here’s What People Look at on Facebook Brand Pages

The Wall is where people are looking, and in the Wall, images perform the best. No major surprises, but it does underscore that people come to a brand’s page to see what’s going on. It’s the brand’s job to make their page as dynamic as possible.

U.S. Teens Triple Data Usage | TechCrunch

An average of 3,417 text messages per teen in Q3 2011. As the author states, “Um, WOW!”

No Timeline Pages for Brands Yet, Facebook Says

“Yet” is the operative word here. The timeline creates a far more emotionally powerful presentation of whom or whatever it’s for. What marketer wouldn’t want that for their brand. And of course, Facebook is wanting to gunning for their IPO, and appealing to brands is a big part of that story.

Digiday – Why Agency Creatives Have Fallen Hard for Tumblr

Tumblr has consistently crept up to be the 5th largest social media network, according to the latest comScore data. There’s a reason. It fills a great niche that the real content creators like — an easy way to post rich content and attract a large audience.

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10 posts that point to the future of marketing:

The Brands That Survive Will Be The Brands That Make Life Better | Co.Exist: World changing ideas and innovation

I think this POV, but I do think there’s a big difference between making a difference in the world, and making a difference in consumer’s lives. While both are obviously great, at the end of the day, I think most people are shopping for the latter.

Reserve items, check yourself out with the Apple Store 2.0 app

A great blend of traditional and e commerce, from Apple. Another use of technology that both enhances the consumer experience and saves the brand money.

CouchSurfing – Participate in Creating a Better World, One Couch At A Time

Another idea out to change the world. This one’s arriving via the jetstream of AirB2B.

Why My Kids Love Ed Sheeran – Forbes

Social media is a channel, not a strategy. That can’t be emphasized enough, and it’s examples like this that companies need to follow. It’s not about just showing up on social media, it’s about showing up in a way that resonates.

80% of Smartphone Users Multitask While Watching TV

I like how an equal percent of multi-taskers find it productive as find it distracting. It doesn’t seem like they asked the obvious question, though, which is “When do you multi-task during a show?” During commercials?

Twitter / @adtech: Your employees are the most authentic story tellers you have.

Sometimes a simple tweet is all that needs to be said. This is quite true.

New startup wants to be ‘Google Analytics for the real world’

Interesting concept and indicative of the tracking potential around mobile, although I have to think at some point this level of invasiveness will get the plug pulled on it.

Google’s Chief Works to Trim a Bloated Ship – NYTimes.com

Interesting to see how large companies like Google placing an emphasis on quick decision-making and streamlining operations.

Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch | TechCrunch

A million blue links from Google is worth far less than one correct answer from Siri. People don’t really want search engines. Rather, they want “do” engines.

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The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

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The latest in new media marketing trends:

New Apps for iPhone & Android, June 2011

What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.

Op-Art: Like it or Unfriend It – Graphic – NYTimes.com

Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.

iPads Generate 1% Of the World’s Web Traffic [STATS]

Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time around.

How a Google-Hulu Tag Team Threatens Facebook’s Future – Technology – The Atlantic Wire

More pieces that are seeming to fall into place around Google’s social push.

Twitter Testing Facebook-Like Message Wall [PIC]

If anything, Twitter has proven that just because you have a simple product doesn’t mean you have a simple user experience. What I find more interesting, though, is that Twitter has been blatantly positioning itself as a content consumption platform, but this is a strong move towards user-interactions. Perhaps they’ve realized that the key to the future of content consumption also involves a large sharing component.

Where in the World Are Google Plus Beta Testers? [Map]

If you’re launching a social product, what regions of the world do you need input from? Here’s Google’s answer.

Experiments on Google+ and Twitter Influencing Search Rankings | SEOmoz

A case study on how different social media channels impact search rankings. The SEO Pyramid at the bottom of the article is worth the entire read.

Beck’s Goes Virtual in ‘Green Box’ Art Campaign | CMO Interviews – Advertising Age

An interesting campaign, assuming the artwork revealed is good. My only question is, downloading an app often requires WiFi, so hopefully that’s something they’ve thought out. Perhaps most interesting is where the Beck’s global marketing manager states that they are leading with experiential and supporting that with paid media. That approach has been a long time coming.

Harnessing the Power of Feedback Loops | Magazine

Interesting case studies on the challenge of trying to change behavior. The key takeaway for me is that when you make people part of the process, it greatly improves the long term results.

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The latest in new media marketing strategies and tactics:

Facebook Gets Roasted By Google, Twitter & Foursquare [VIDEO]

Funny stuff with good VO’s by Penn Jillette and Gilbert Gottried

Seven Things Human Editors Do that Algorithms Don’t (Yet) – Eli Pariser – The Conversation – Harvard Business Review

With aggregation-slash-curation coming on strong, there are options as to how that’s accomplished. Algorithms are tempting, but they definitely fall short in a few areas, as outlined here.

One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek

I like the shifting of tablets away from mobile. While I get the mobility, I think the “lean back” and “immediate access” features are more compelling.

Man Ordered To Tweet 100 Times For Defamation – Slashdot

Truth? Fiction? You tell me which is stranger.

New Mobile Marketing Study: What it Means for Content Marketers

A lot of useful stats, as well as some good general directions for ways different business models can apply mobile to their marketing mix. Right now, mobile solutions are highly contextual to different business models, but there are a lot of options for companies to get involve

Intel® The Museum of Me

This has been going around a lot, but it’s definitely worth another post. A nice shift from the usual stunts linking people to various gag headlines.

Groupon Counts on Writers and Editors to Build Its Audience – NYTimes.com

If you’re in the creative field, this is a must read. It’s in line with the broader trend of crowdsourcing in that creative is more and more viewed as something that can come from a much broader set of people than previously thought.

Best quote of the article: “My dream,” says Mr. Weiner, 26, “was to get a job writing comedy and make more than minimum wage watching dogs die.”

IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever

This is key because Google’s entire approach to advertising is the elimination of media buyer/seller friction. Paid media is going to be around for a while, but Google’s self-service approach has enabled it to move into the nooks and crannies that small and medium size businesses can take advantage of. Perhaps even more interesting for the future is that Google’s responsive, on-the-fly approach to advertising is well-suited for connecting paid media budgets to social media and content marketing efforts.

MTV Launches Tumblr As Part of Digital Expansion

Tumblr’s been showing strong user base growth, so it’s interesting to see large brands adopting it. Tumblr still appeals to the early-adopter set, but if that’s a large portion of your target audience, then it makes sense to take your content there.

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The latest in new media marketing strategies and tactics:

Conan O’Brien’s Guide To Creativity | Fast Company

Great read for anyone involved in creative thinking for a career.

Amazon Sells More E-Books Than Paper Ones | Fast Company

The big story here is that the ad-supported Kindle is the top seller. That’s quite a statement, given the book world is probably the most staunch opponent of mixing advertising and content.

Landing Page Basics: Making Your Content Marketing Convert

I like case studies that share conversion data.

Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Highly recommend this 3 minute video. It demonstrates how brands in a range of industries are moving past messages and into engagement.

The History of Advertising on Twitter [INFOGRAPHIC]

What this highlights to me is how little Twitter has really emphasized advertising on their platform.

Official Google Blog: Mining patterns in search data with Google Correlate

I could definitely see this leading to some interesting consumer behavior insights for brands.

DIGIDAY:DAILY – Skimming Over the iPad

This is good information for anyone in the content marketing business. A reminder that a change in medium can mean a required changed in the message. Isn’t there a famous line about that?

Square’s Disruptive New iPad Payments Service Will Replace Cash Registers

Square is definitely in my top 5 ‘companies to watch’. And while enabling mobile credit card payments is great, I think the data they provide merchants is going to be what really pulls customers over from existing merchant accounts.

Groupon Staying Ahead of the Game: Rumored to be in Talks with Foursquare

When a gorilla like Facebook comes into the location-based services fray, it’s interesting to see how the previous leaders in the space respond. Groupon’s trying to work deals through numerous LBS players, which should help them get a quick understanding of where the possible sweet spot is in this market. I still think it will be tough for any of them to beat Facebook, as I see LBS and coupons as more a byproduct of whatever mobile app people use most innately. And that, of course, is Facebook.

The Secret World of Apps | Adweek

While there are a lot of developers complaining about Apple’s app approval process, the real question is, What types of developers are driving app use? That’s what Apple is most certainly gleaning from it’s massive data tracking. And Apple is going to do everything they can to keep those developers and those types of apps in the spotlight. It’s an interesting situation, because while Apple only creates a small sliver of apps, they’re trying to levy their taste on their entire community of developers, for the (supposed) benefit of their customers.

 

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The latest in new media marketing strategies and tactics:

Twitter’s New Comedy Genre: The 140-Character One-Liner | Magazine

A selection of some of the funniest tweets I’ve ever read.

Toyota, I Love You. Goodbye – The Bing Blog

A good post about how brands often see social media differently than the people they’re supposed to be connecting with.

The Future of Advertising Will Be Integrated

One of the better assessments of where the online paid advertising model is headed.

Budweiser Invents New Sport [VIDEO]

The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.

Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD

Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”

Why Android Location Data Is So Important to Google : Tech News and Analysis «

While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.

Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.

Facebook’s Sales Chief: Mad Ave. Doesn’t Understand Us Yet | Digital – Advertising Age

Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.

Cooliris Turns Liveshare Into An Insanely Fast Media Sharing Tool

I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.

ad:tech SF 2011 Keynote – Dr. Jeffrey Cole, Director USC Annenberg [VIDEO]

I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.

 

 

 

 

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The latest in new media marketing strategies and tactics:

Mark Zuckerberg | 30 Second MBA [VIDEO]

I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.

Why Color May Be The Next Twitter

Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.

Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design

Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program. And maybe that’s where it’s most effective.

Missiles Into Models | Fast Company

These are seriously sick 3D maps. Just what I need, another reason to stay inside with my iPad. Be sure to watch the bottom video.

A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design

An interesting stress test for brands. How far does your brand extend?

Add Location-Based Q&A With the Localmind API

I like this Foursquare API’s spin on the Foursquare platform. Use Foursquare to ask questions of people who’ve already checked into a place. Perhaps limited to a small number of questions, but it certainly adds depth to the Foursquare experience.

Children’s Hospital Boston

As top social media goals for companies often center around Facebook ‘Likes’, don’t be surprised to see more brands taking intrusive steps like this.

DIGIDAY:DAILY – 5Qs: Federated Media’s John Battelle

John Battelle answers 5 questions every ad person should be curious about.

PlaceIQ’s Location-Aware Advertising Can Target You Block By Block

The real potential behind mobile advertising is targeting based on information about the user. This gives a long list of reasons why mobile is so information rich to marketers. Now they just have to sort through all this data to create an easy-to-use way to apply and purchase this targeting.

Curation Tool Storify Opens To The Public

If you’re practicing content marketing, then you’re likely using aggregation as a form of content. And while that usually consists of Sharing or ReTweeting links individually, Storify helps you collect related links and create a storyline within that content. It’s probably best applied to audiences that are looking for a more complete point of view on a given subject.

Mind controlled apps hit the market | Technology | Los Angeles Times

Perhaps the most interesting area of mobile app technology will be when we start plugging those apps into heart and brainwave monitors. The couple of apps profiled here give a snapshot of the direction that’s going.

 

 

 

 

 

 

 

 

 

 

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The latest in interactive marketing strategies and tactics:

Most Marketers Plan to Increase Social Media Spend This Year [STUDY]

Another survey indicated increasing interest in social media by brands. 70% are planning to increase their social media budget this year. Most interesting is that their primary social media goal is to increase Facebook ‘Likes’, and that 87% report that social media is “important” or “very important” to achieving their biggest marketing goal this year. If anyone is doubted that social media has made it to the major leagues, this is pretty strong proof.

Why People Do & Don’t Use Location Apps (Survey)

The findings are interesting regarding mobile trends. I’m surprised at the number who don’t use location-based apps is as low as it is. That seems to be changing. That said, the numbers on this survey feel a little low for complete reliability.

Moat Banner Ad Search

It’s not often I care to search for banner ads, but it does play the full animation, and present details like where it was discovered and when it last ran.

MediaPost Publications Tell The IAB What You’re Spending In Mobile

I’ve stated a few times how the mobile industry is paralleling the early days of the ad industry. There’s currently a growing gap between the use of mobile and the number of advertising dollars being spent there. It’s the same opportunity early buyers of banners and Adwords enjoyed.

Death Stalks the Twittersphere, Offering a Lesson in Consumer Exposure | Bob Garfield – Advertising Age

it’s important for brands to be aware about privacy issues like this to make sure community engagement campaigns aren’t stepping over the creep factor line. I’m sure the awareness factor of this campaign is off the charts. I’d be more curious what the conversion rate is.

How mobile phones are turning into phantom limbs – Telegraph Blogs

I have to say I’ve experienced the same thing. Really demonstrates why this is such a powerful medium. Especially for the early adopters who are before all the noise erupts.

Driving Change: Eight Learnings. | Reinventing

A must read from someone who’s done a lot to drive change within a pretty traditional agency.

Apple to Sell Square Device in Retail Stores – MarketingVOX

If you’re not familiar, Square is a credit card swiper that simply inserts into the headphone jack of an iPhone. And presto, instant credit card acceptance. That combined with it being from the founder of Twitter, it’s definitely one to watch in this space.

Design a Winning Ad Age Cover to Snag a Trip to Cannes | Global News – Advertising Age

Great idea for young creatives.

 

 

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