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10 links that point to the future of marketing:

Facebook Sponsored Stories Triples App Installs: Study

Given that so many CMOs have interest in content marketing, it only makes sense that there’s going to be a lot of interest around the merger of content and paid media. One way is to drive your paid media to content. More interesting is dynamically placing your content into paid media. This also provides an opportunity for online advertising to greatly differentiate itself from offline media.

Picking Brand Names in China Is a Business Itself – NYTimes.com

The Latin American launch of the Nova car is legendary, and we’re seeing a similar issue taking place in China. Some amusing examples.

Whisperings of the Future Surround Us | John Battelle’s Search Blog

There’s certainly no shortage of data these days. But most of it looks at what’s happened, and stops there. This tool is an attempt to project those trend lines into the future. Something a lot of trendcasters could find useful.

Facebook Is Taking Business From LinkedIn: Jobvite

Facebook is again showing it’s 800lb gorilla nature, as it shows progress in areas seemingly owned by other social networks. As books like ‘Outliers’ have pointed out, though, the network with the most value business-wise may lie outside our traditional business boundaries.

Facebook Adds Maps To Event Pages

I still think Events are vastly underused on Facebook. They have a semi-permanent placement within a Facebook users page, they enable a pre and post event approach to distributing promotional messages and then collecting event assets like photos and videos, and lastly, they’re a great way to encourage networking among the attendees of an event.

45 Carriers Endorse NFC as Mobile Payment Standard

One of the more interesting battles in the mobile space is going to be around mobile payment platforms. Looks like a lot of manufacturers are joining forces to take on Apple. Of course, collaboration among manufacturers has never been their strength. Perhaps Google’s interest in NFC can be the connective tissue.

Why Second Life Failed

While focusing on what problem does a new idea solve isn’t really ground-breaking, the writer’s post examples, both good and bad, of companies that tried to predict the future. Also note the Second Life enthusiasts (employees?) posting in support of SL in the comments.

26 Promising Social Media Stats for Small Businesses | Social Media Examiner

Some fantastic stats in this. One in great support of building Facebook communities and posting regularly is the comScore stat that brands who post daily will reach 22% of their fan base in a given week. And for brands who can generate higher than average engagement, those numbers will be even better.

Facebook Likes Infographic: Facebook Brand Pages Lag Behind In ‘Likes’ | Crowd Science Blog

What’s most interesting here is that about a year ago, surveys were stating that the reason people “Like” a brand’s Facebook page was to get information on special products and pricing. What this is indicating is that the reasons are moving towards more emotionally-focused issues, including simply support for the brand. If this tracks, it certainly indicates not only an opportunity, but a requirement for brands to truly engage and inspire their Facebook communities.

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Ten links that point towards the future of new media marketing:

Facebook Updates Your News Feed: Introducing Topic Groups

You probably noticed this showing up. I think it’s a great move. Consolidates similar content and also shows who among your network likes similar types of content. That type of chart can’t be far behind.

30% Of U.S. Homes Have Net-Connected TV Device

While still not mainstream, these numbers are increasing quickly.

Looks like HTML5 is gaining momentum — Tech News and Analysis

Looks like you’ll be missing less and less content on your iPad.

New Balance Offers Free Shoes If You Can Find Virtual Batons [VIDEO]

Interesting idea. I’m not sure I’d have shown the guy coming around the corner stealing the prize from the girl.

Don’t Ask People to Like You, Give Them a Reason to Like You | ClickZ

As content becomes the reached-for tool in the marketers belt, it’s going to take a monumental shift in thinking for a lot of people accustomed to just pushing out messages. The idea of adding value does not come as naturally to advertisers as it does to publishers.

How Brands Become Publishers in a Real-Time Marketing World | iCrossing Digital

According to a recent Roper survey, about 90% of CMOs see content as the future of marketing. This is a very good high level view of how marketers can approach the new content game, with a number of good charts breaking out the process.

NBC and Versus to Broadcast Major League Soccer Games | Adweek

An interesting part of the negotiation was the number of homes NBCU reaches. With rumors flying that YouTube is making a run for the NFL contract, I have to wonder if that won’t be a potential problem for them. Sure, everyone has a computer, but most people aren’t going to watch a football game with their friends on it. Perhaps there will be some sort of partnership deal with a smaller network.

Instagram on your underpants | Adverblog

Once personalization has reached underwear, it’s either hit the big time or jumped the shark.

Study Says Drudge Report Drives More Traffic Than Facebook & Twitter Combined

While the Drudge data is interesting, it’s not a marketing opportunity the way Twitter and Facebook are. So the most interesting part for me is down the page, where they explain why Twitter refers more traffic than Facebook. I have to agree, although still I’m surprised Twitter is anywhere near Facebook, given Facebook’s sheer size and frequency of use.

STUDY: 1 In 5 Of Facebook Contacts Are Work Related

This stat isn’t surprising, and I think if anything points to how many of us have a difficult time segmenting a large portion of our network into either friend, family, coworker, or whatever. While I like what Google+ is doing, I wonder if people are really up for making those additional posting decisions on a regular basis. It does add friction to the posting process.

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