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The latest in new media marketing strategies and tactics:

comScore: Facebook Keeps Gobbling People’s Time

Where are people getting the time? From the looks of it, from their MySpace account. YouTube also continues a very strong upward arc (as much as data is to be believed).

Social Media: The Final Piece of the Super Bowl Advertising Puzzle

This was way overdue. If you look at the value the Super Bowl brings, it’s mass audience. One of the few times a year when that happens on a national and even international scale. Communities often run into a common problem — they don’t have value until they have people — and the first one in is like the first person to buy a fax machine. Thus an event like the Super Bowl gives brands an opportunity to reach and connect a large group of people at once. Giving fledgling social community efforts the jump start they just might need to get over the hump.

The Future of Mobile Tagging in Marketing, Branding & Communications

If you’re working on a mobile project or looking for interesting mobile ideas, this is an exhaustive list of mobile tactics that have been used. Well worth flipping through.

Got marketing technologists? 1,000-fold growth – Chief Marketing Technologist

Interesting, and not really surprising, tracking of the growing interest in the job title “chief marketing technologist”.

Facebook Ads Can Now Specify Any Page Landing Tab as a Destination

This should drive up both conversion rates for Facebook ads, as well as increase ad sales and testing, as advertisers can now advertise numerous destinations on their Facebook Page. In addition, the article speaks to the ever-opening Facebook Ads API. While this company isn’t shy about thier dislike for Google, this gives you the sense it’s more love-hate.

Sponsored Stories Now Available in the Facebook Self-Serve Ad Tool

Facebook is really moving into interesting territory in terms of bridging paid media advertising with content development. When you consider how well Facebook has integrated itself with the outside content world, they’re in an area with a lot of headroom.

ComScore: Hulu Is Watched Twice As Much As The 5 Major TV Networks Online Combined

This speaks to the importance of good user interface and convenient access. Compared to the TV remote, surfing to different websites for content feels almost archaic.

The Rise of LinkedIn as Login of Choice [Infographic]

One of the big questions in social networks is, How many is enough. For some that meant one: Facebook. But new data is indicating that people using third-party login for business-related sites are increasingly using Facebook. An early indication that people could be looking for different ways to present themselves across the Web. No surprise there.

A Sneak Peek at 2015′s Smartphone: Sophisticated Reviews on the Go, Courtesy MIT | Fast Company

Most looks into the future aren’t as tangible as this. And if there’s one industry in who’s future I’m highly interested in, it’s mobile. At the core of this process is text analysis — mining text and mapping their meanings to give them new value and insight.

Smells Like Team Spirit | Slideshows

Another good content example that’s not expensive to pull off — I’m sure they have no problem getting various CEOs to give 30 seconds of advice — and hits their target audience right between the eyes. The addiction of short-form video snacking is in full grip here. Numerous brands trying to reach the business market could do this.


The latest in content development trends for digital marketing:

Twitter and the Future of TV

Some good examples cited on how Twitter is impacting TV viewing, forging trends in the social viewing space. There have been a lot of social viewing apps roll out, but they all seem to lack the big missing ingredient in social media: Audience size. Twitter has that, although it’s a scattered and primarily one-directional communication. What I like about the show examples is they’re creating a sense of personalization despite Twitter’s mass media platform, not unlike the way celebrities have been using it.

Wearable Cameras Move Beyond Sports to the Mainstream –

A couple of remarkable features from the new Looxcie ‘wearable’ camera. It clips on your ear and records video, sending it to an Android phone. And it has a 30 second buffer, so you can keep it on, and if you see something happen, you can push a button and grab the past 30 seconds of footage. A lot of opportunities here for marketers looking for new angles on content development.

YouTube to Launch New Discovery Tool Tonight; Here Comes Extreme Ironing

If you think YouTube has saturated the public taste for bizarre video, it’s more like they’re just ramping up. You have to read about these various types of video content to believe it. Not only is there a series of ‘extreme ironing”, there are subgenres, like “underwater extreme ironing” and “skydiving extreme ironing”. And YouTube is going to help us sift through all this with a new feature, YouTube Topics. If you’re a brand and thinking all the good content opportunities are taken — even in video — you might want to rethink that. Or at least hire some good creative thinkers.

SkyFire Pulls In Nearly $1 Million In Its First Weekend On The App Store

Generally I don’t recommend large brands get into the app game to create a new direct revenue stream. But this example certainly points to a lot of opportunity. The big differentiator here is, in addition to a product with an obvious appeal to many iPhone users (it plays Flash files on the iPhone in a rather clever manner), they’ve been generating good buzz, and for quite a while. So while it may seem like an overnight success, the company has been producing products, and generating buzz, that paved the path for this type of explosive sales growth.

The Dangers of Content Marketing on Facebook | Geoff Livingston’s Blog

This is a great point to be aware of, but it’s also one of those areas that brands simply have to look at practically. Facebook wants rights to posted content to protect themselves from an image showing up in an ad, presentation, or whatever, and then them getting sued for not ‘owning’ it. But the author’s point is correct for additional purposes. Most brands should not rely on a social media property they don’t own for their ongoing content development programs. For one, if their content is worthwhile (and not completely tied to the social network experience), then they should be featuring it on their own site as well. And secondly, even the most powerful social networks have no guarantee of longevity. Think MySpace.

Facebook Serves Nearly a Fourth of U.S. Display Ads | ClickZ

Facebook’s volume puts them at number one, more than twice as much volume as Yahoo, the runner up. This from a company that several years ago didn’t have much of an ad program. What I’m both hearing and seeing is that Facebook doesn’t necessarily drive the highest response rates, but their cost-per-click number are very strong. And of course, the farther down the conversion path you take the metrics, the more important the numbers are to advertisers.

1.0 Is the Loneliest Number — Matt Mullenweg

The idea of agile development has been slow to take off in marketing, and it’s understandable, given that marketing itself is a rather agile process. But I think as content development starts to play a larger role in company’s marketing efforts, it’s going to be a feasible approach for a range of content efforts. This is a great take on what that process can be like.

Even Merton Hasn’t Been On Chatroulette In Months

Great story on Merton, who’s probably the best thing to ever happen on Chatroulette. The video of his Chatroulette performances is a must see.

Attention Hockey Fans! Watch the NHL on Roku, Boxee & More

Having long ago cut the cable, and tiring of TV hacks like Ustream for watching Monday Night Football, I applaud the NHLs efforts in taking their content to the audience.


The latest in content development trends for digital marketing:

Adverblog: Nike “Who follows who?” challenge

An interesting idea. Use Twitter to gauge how well you do among your Followers in a 10k race. The explanation in this video could have been a little clearer, perhaps, but it’s a nice way to use Twitter to generate exposure for the race. Of course, by the time these efforts appear on Twitter, the race will already be underway. But Nike will benefit from this through longer-term branding.

Will Location-Based Services Ever Go Mainstream?: Tech News

Having tried about every location-based services, and then made the transition to Facebook Places, I relate to the article’s headline. I find location-based services more like a quirky game or functional way of tracking the places I visit in a different city, than a practical solution to a real problem in life. For me, if they could just connect Yelp with my friends on Facebook, that would be the most practical location-based service I’d use on a somewhat regular basis.

The Complete Business Guide To Facebook Deals

Probably the most interesting news on social media for retailers that I’ve heard in a while. One of the big challenges in social media is getting brand loyalists to share their brand purchases and interactions. This gives companies an easy way to make that happen, and also ties incentives directly to the process. Without having explored this in depth, my guess is that that will also help with any ROI calculations around the project.

Is Canvas the new Flash?

An interesting perspective on the Flash issue. The issue being more about the consumption of CPU and battery power, than simply Flash crashing browsers. As more and more computing becomes mobile, thus relying on battery life, this could be a far bigger issue than stability problems.

10 Facebook Pages Every New England Patriots Fan Should Follow

The story here is how diversified Facebook content is becoming, exemplified by the numerous Pages dedicated to the Patriots, each from a slightly different angle. Brands marketing to a given target audience need to take into account all the various communities, often employing segmented strategies and tactics for connecting with each group.

Verify: Get Feedback On Your Site When It’s Still Just A Mockup

I really like this solution for testing Website designs before the page goes live.

If You’re Not in Pain, You’re Not in an Emerging Market

Reading this report from the trenches of business multi-culturalism, I see a lot of parallels to what it takes to be on the leading edge of new media marketing. It’s not always a pretty, paved path, but if you want the real big opportunities, both for your career and your company’s marketing efficiencies, it’s a place you have to be and figure out.

How Apple Cracked the Top 5 in Global Handsets: Tech News

I talk a lot about the importance of good user experience design. And the foundation of Apple’s meteoric rise in the mobile space has been all about creating a better user experience. Even in a crowded marketplace, offering customers a better experience is an enormous competitive advantage.

Advertising Lab: Filter Out Content Farms from Search Results

This is a small but potentially big story in terms of the benefits of content development for brands. More than anything, this seeks to place emphasis on content development with real value, versus the web filler garbage that many companies are currently putting out.

Nice Move, Google — What Took You So Long?: Tech News

Great perspective on the data wars, particularly between Google and Facebook. I agree with Google’s vision of openness, because it’s both the best situation for consumers, and for interactive marketers.

Gang war? The death of premium publishers? The evolution of ad networks? Or, just dinner discussion on DSPs. – IABlog

The issue around DSPs (Demand Side Platforms), is shaping up as a conversation around branding vs. direct response. But it’s not really that black and white. When you bring content development into the picture, suddenly you have an enormous branding component that’s in need of visitors. And how you get those visitors, and what the response rates are around those efforts, is a conversation that starts to look a lot more direct response than branding. Paid media has long been thinking as if the brand and DR conversation was all about the paid media process, but really, paid media is just a part of a bigger picture. And anyone planning for branding efforts needs to understand the experiential part of the process.


The latest in content development trends for digital marketing:

FUNNY STATUS: No, Amish People Don’t Use Facebook

As the article says, this is funny.

YouTube – John Lennon Google Doodle

Google’s first video Doodle for their logo commemorating John Lennon’s 70th birthday.

Marketing Data Update: Consumers are not interested in creating onling content – only consuming it – MarketingVOX

Some direct response thinking in the area of content development. Hubspot reports that content offers pull greater response than offers of demo’s, suggesting that customers are far more compelled by content than by a more sales-oriented process. The types of content that worked best, in order of popularity, are: downloadable kits, free trials, eBooks, live webinars, recorded video, white paper and, last, demo/consultation.

Twitter Unveils Promoted Accounts

Another sign that marketing is moving towards more of a content development mindset. Twitter will be promoting certain accounts (not just Tweets) they feel are relevant to you. Brands have just as much opportunity to be the recommended account as anyone. This reflects one of the major differences between push messaging and content development: That content dev is more about a sustained effort than periodic splashes. And that’s the behavior that Google is ultimately looking for, as well. Because it’s in line with what’s most likely to produce a good experience for their customers.

MTV Unleashes an iPhone App to Combat Bullying

This is a smart UGC content app that’s part of a large campaign from MTV. Another good example of how brands are producing experiences that extend well outside their so-called areas of expertise, but which can really resonate with their target audience. The strategy behind these apps is far more lateral from more traditional marketing or product development methods, and demonstrates how important owning the relationship with your customer is becoming.

iPad Poised to Become Most Quickly-Adopted Electronics Device Ever

Most remarkable here is that iPad is a single product showing the fastest growth ever for a product category. Unreal. Imagine where this trend will go when all the other slates hit the market this holiday season, pushing prices straight to the floor.

Google Tests Friend Recommended News with Twitter Integration

The interesting thing here is the merger of more traditional news with what your friends are talking about. That really makes a lot of sense, and could be a good way for Google to get a stronger foothold in ‘social’ media. Two recent events highlight some social media realities. First, Forrester’s latest report that indicates the percentage of people ‘creating’ social content has plateaued, and secondly, Twitter’s strong emphasis that they’re not a social network, but rather a news publishing platform. The net net of all this is that social media isn’t quite as social as we thought, and it’s really about identifying and ranking your news resources, whether they’re more traditional news publishers, or your network influentials. Viewing social in that context could help Google find a way into social media, and that seems to be something they’re exploring based on this story.

Thuuz Tells Sports Fans If A Game Is Worth Watching

This is really smart. They start with the components that constitute an exciting sports contest — things like point differentials, upsets and comebacks — and calculate which of all games currently going on best matches the criteria for an exciting game. I think it’s brilliant, because even more than the star system, fans like exciting games. Which means leagues like exciting games, too. Proof of that is the way sports leagues employ things like drafts and media revenue sharing to try to ensure as much team parity as possible. This data gives fans what they want, and could also help a league determine the emotional impact of it’s own offering, based on current facts instead of longer-term sales data.

Can You Recognize Your Facebook Friends?

This is a clever Facebook game app. It shows you random profile pics of your friends, and you try to guess who’s pic it is. And while the writer isn’t wild about how it uses Profile pics because so many of them aren’t actually of the subject, that’s an interesting commentary on how people will take a certain way of doing things and flip it around to suit their own needs. A big reason why brands need to listen to how people use their products instead of focusing on how they’d like people to use their products.

The New Facebook Groups: All You Need To Know

If you’re familiar with Yahoo Groups, Google Groups, or Ning, you’re possibly wondering why Facebook didn’t have this type of Group functionality previously. At any rate, Facebook’s connection to the social side of the Web gives this obvious potential to go in directions the previously mentioned tools never really could. Like Pages, apps can enable users to post to Groups, as well. One of the bigger questions is how will Groups related to Pages, and will marketers be able to integrate the two, perhaps using Groups as a subset of Pages members. Like everything Facebook, Groups will likely evolved considerably over time, so even if features are included at launch, Facebook could be adding them quickly.