Posts tagged as:

socialmedia

10 links that point to the future of marketing:

Daily Wrap: Scott Berken’s Mindfire Free Until November 3 and more

You can’t beat the price, but act fast. You have about 2 more hours as of this send.

Is It Old?: The easy way to check if that cool web link has already done the rounds

This is fun. Kind of like a Snopes.com for viral content connoisseurs.

Could Google Plus Lose The Battle Against Facebook?

I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.

Google+ is not a social network, but it’s not a graveyard, either | VentureBeat

A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.

5 Reasons Google+ Could Win the Social Enterprise Battle

An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.

Want to see the connected future? Check out this video. — Broadband News and Analysis

A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.

The Competition Between Google, Amazon, Facebook And Apple : NPR

These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.

You, the Brand. | The Drift from Upstream

A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.

Deutsche Post Reinvents Services in a Digital World – NYTimes.com

Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.

How Old Spice Revived a Campaign That No One Wanted to Touch

There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.

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Ten links that point to the future of marketing:

Facebook Friends Don’t Let Friends Forget Them | Fast Company

With the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social network size has never been more easily available than with Facebook. Interesting times ahead, for sure.

Egypt’s Top ‘Facebook Revolutionary’ Now Advising Occupy Wall Street | Danger Room | Wired.com

World revolutionaries uniting and working together. You couldn’t ask for a better example of how social networking technologies are increasing the rate of change in the world by connecting people who previously would have had a much more difficult time meeting and exchanging ideas.

NYT: We Can All Become Job Creators

Starbucks is launching a program to support local entrepreneurs: In this initiative, they’re basically taking on government’s responsibility while launching a powerful brand campaign. There’s a lot to like about this, not the least of which is simply taking initiative.

Amazon Rewrites the Rules of Book Publishing – NYTimes.com

I’d think this sets up a very interesting premise for brands to support writers that are covering an area of interest. Sure, there will be conflicts, but really, any more than what we already have in the media?

5 trends that will shape the future of mobile advertising — Mobile Technology News

Mobile’s growth, while perhaps overshadowed by tablet use, is still strong. These trends are focused on the paid media side of mobile, and much of it is really about bringing existing technologies to the mobile space, making use of mobiles location-based info to add relevance.

A Duet with Siri [VIDEO]

Probably not how I’ll be using Siri, but it’s an interesting product demo.

Toyota Uses Facebook Game As Promotional Vehicle

There have been promotional driving games before, but Facebook is a big differentiator here. There’s a big download, though, and I wonder if that’s going to play well in the instant gratification world of social media.

Gooood Morning, Nerdinam: FlipZu Makes You An Instant Broadcaster | TechCrunch

This could be an interesting offering for someone looking for audio content. It’s essentially the audio equivalent of a Ustream.

How to Really Listen

I really like this POV on what listening is really about. There’s listening, and then there’s really hearing. Corporations need to focus on really hearing people more than ever before, because if they don’t, people can sense it now more than ever before.

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The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

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The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

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The latest in new media marketing trends:

New Apps for iPhone & Android, June 2011

What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.

Op-Art: Like it or Unfriend It – Graphic – NYTimes.com

Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.

iPads Generate 1% Of the World’s Web Traffic [STATS]

Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time around.

How a Google-Hulu Tag Team Threatens Facebook’s Future – Technology – The Atlantic Wire

More pieces that are seeming to fall into place around Google’s social push.

Twitter Testing Facebook-Like Message Wall [PIC]

If anything, Twitter has proven that just because you have a simple product doesn’t mean you have a simple user experience. What I find more interesting, though, is that Twitter has been blatantly positioning itself as a content consumption platform, but this is a strong move towards user-interactions. Perhaps they’ve realized that the key to the future of content consumption also involves a large sharing component.

Where in the World Are Google Plus Beta Testers? [Map]

If you’re launching a social product, what regions of the world do you need input from? Here’s Google’s answer.

Experiments on Google+ and Twitter Influencing Search Rankings | SEOmoz

A case study on how different social media channels impact search rankings. The SEO Pyramid at the bottom of the article is worth the entire read.

Beck’s Goes Virtual in ‘Green Box’ Art Campaign | CMO Interviews – Advertising Age

An interesting campaign, assuming the artwork revealed is good. My only question is, downloading an app often requires WiFi, so hopefully that’s something they’ve thought out. Perhaps most interesting is where the Beck’s global marketing manager states that they are leading with experiential and supporting that with paid media. That approach has been a long time coming.

Harnessing the Power of Feedback Loops | Magazine

Interesting case studies on the challenge of trying to change behavior. The key takeaway for me is that when you make people part of the process, it greatly improves the long term results.

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The latest trends in digital marketing:

Why Do People Follow Brands? [INFOGRAPHIC]

As I’ve stated, I’m always a little skeptical of surveys, but this does indicate Liking a brand leads to good results.

5 Ways the Advertising Industry Is Preparing for a Digital Future

Some interesting videos out of Cannes that capture emerging trends in the advertising biz.

Facebook hires iPhone, PS3 hacker – Topix

How are things changing in corporate culture? “Hacker” is seen as a good resume tick.

Facebook Experiments With Comment Ads

This is an interesting move, but I’m not sure it addresses Facebook’s real display problem. The issue I’ve seen is that the ads get low response but high conversion rates. That indicates they’re not getting noticed, or aren’t compelling enough. I think the lack of a clear, impacting headline or message here will make these less visible than their current display offering. Of course, these will also go onto people’s Wall, which offers good visibility.

Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook

A good general reference tool for Facebook’s global impact. Some of the “% Online Population” numbers feel a little off, but overall there’s some valuable info on here.

Does Social Media Have A Return On Investment? | Fast Company

If speculation about a tech bubble proves correct, ROI will become a hot topic fast.

Silencing Speech With Propaganda – NYTimes.com

A look at how broader communication trends impact large civilizations. While the online marketing world tends to get caught up in individual messages and their perceived impact, this article goes into why the bigger trends happen at a much higher level.

Criteria for Choosing a Full-Service Content Marketing Agency

As a recent Roper survey stated, 9 out of 10 CMOs see content marketing as the future of advertising. Time for brands to figure out what it is.

Stay N Alive: The Power of Google+: Privacy “Circles” the Entire Experience

It’s going to be interesting to see if Google can pull off Google+ better than their previous social endeavors. Reading this, though, the first thing that hit me is, it sounds complicated. The second thing is, I’m not sure it’s a good idea to force people to make more choices when they go to post, other than just ‘Share’. Time will tell, and these days, it doesn’t take much time.

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The latest trends in new media marketing:

Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD

Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.

Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design

If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.

Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek

This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.

Duke Nukem’s PR threatens to punish sites that run negative reviews

A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.

Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]

Facebook Places Get Two New Features – Develop Socially

Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.

Case study: Is Facebook Screwing Your Brand?

This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots] | Social Commerce Today

A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.

Viewpoint: Social Media Is a Venue, Not a Strategy – Advertising Age

Could not agree more with this.

Hacker Group Wreaks Havoc On Gaming Websites

We’re getting closer and closer to a William Gibson novel.

Is This the Golden Age of Hacking? – Slashdot

It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.

U.K. Warns About Facebook Status Updates

While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.

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The latest in new media marketing strategies and tactics:

Facebook Gets Roasted By Google, Twitter & Foursquare [VIDEO]

Funny stuff with good VO’s by Penn Jillette and Gilbert Gottried

Seven Things Human Editors Do that Algorithms Don’t (Yet) – Eli Pariser – The Conversation – Harvard Business Review

With aggregation-slash-curation coming on strong, there are options as to how that’s accomplished. Algorithms are tempting, but they definitely fall short in a few areas, as outlined here.

One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek

I like the shifting of tablets away from mobile. While I get the mobility, I think the “lean back” and “immediate access” features are more compelling.

Man Ordered To Tweet 100 Times For Defamation – Slashdot

Truth? Fiction? You tell me which is stranger.

New Mobile Marketing Study: What it Means for Content Marketers

A lot of useful stats, as well as some good general directions for ways different business models can apply mobile to their marketing mix. Right now, mobile solutions are highly contextual to different business models, but there are a lot of options for companies to get involve

Intel® The Museum of Me

This has been going around a lot, but it’s definitely worth another post. A nice shift from the usual stunts linking people to various gag headlines.

Groupon Counts on Writers and Editors to Build Its Audience – NYTimes.com

If you’re in the creative field, this is a must read. It’s in line with the broader trend of crowdsourcing in that creative is more and more viewed as something that can come from a much broader set of people than previously thought.

Best quote of the article: “My dream,” says Mr. Weiner, 26, “was to get a job writing comedy and make more than minimum wage watching dogs die.”

IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever

This is key because Google’s entire approach to advertising is the elimination of media buyer/seller friction. Paid media is going to be around for a while, but Google’s self-service approach has enabled it to move into the nooks and crannies that small and medium size businesses can take advantage of. Perhaps even more interesting for the future is that Google’s responsive, on-the-fly approach to advertising is well-suited for connecting paid media budgets to social media and content marketing efforts.

MTV Launches Tumblr As Part of Digital Expansion

Tumblr’s been showing strong user base growth, so it’s interesting to see large brands adopting it. Tumblr still appeals to the early-adopter set, but if that’s a large portion of your target audience, then it makes sense to take your content there.

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The latest in new media marketing strategies and tactics:

Conan O’Brien’s Guide To Creativity | Fast Company

Great read for anyone involved in creative thinking for a career.

Amazon Sells More E-Books Than Paper Ones | Fast Company

The big story here is that the ad-supported Kindle is the top seller. That’s quite a statement, given the book world is probably the most staunch opponent of mixing advertising and content.

Landing Page Basics: Making Your Content Marketing Convert

I like case studies that share conversion data.

Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Highly recommend this 3 minute video. It demonstrates how brands in a range of industries are moving past messages and into engagement.

The History of Advertising on Twitter [INFOGRAPHIC]

What this highlights to me is how little Twitter has really emphasized advertising on their platform.

Official Google Blog: Mining patterns in search data with Google Correlate

I could definitely see this leading to some interesting consumer behavior insights for brands.

DIGIDAY:DAILY – Skimming Over the iPad

This is good information for anyone in the content marketing business. A reminder that a change in medium can mean a required changed in the message. Isn’t there a famous line about that?

Square’s Disruptive New iPad Payments Service Will Replace Cash Registers

Square is definitely in my top 5 ‘companies to watch’. And while enabling mobile credit card payments is great, I think the data they provide merchants is going to be what really pulls customers over from existing merchant accounts.

Groupon Staying Ahead of the Game: Rumored to be in Talks with Foursquare

When a gorilla like Facebook comes into the location-based services fray, it’s interesting to see how the previous leaders in the space respond. Groupon’s trying to work deals through numerous LBS players, which should help them get a quick understanding of where the possible sweet spot is in this market. I still think it will be tough for any of them to beat Facebook, as I see LBS and coupons as more a byproduct of whatever mobile app people use most innately. And that, of course, is Facebook.

The Secret World of Apps | Adweek

While there are a lot of developers complaining about Apple’s app approval process, the real question is, What types of developers are driving app use? That’s what Apple is most certainly gleaning from it’s massive data tracking. And Apple is going to do everything they can to keep those developers and those types of apps in the spotlight. It’s an interesting situation, because while Apple only creates a small sliver of apps, they’re trying to levy their taste on their entire community of developers, for the (supposed) benefit of their customers.

 

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The latest in new media marketing strategies and tactics:

Dodge Rolls Out First Filmstrip Banner Ad

Look for a lot more of this type of experimentation going on. Rich media a la Web 2.0 never really quite nailed it, but publishers have to deliver some deeper level of engagement than what most banners current provide, or CPMs are going to stay in the cellar.

Most Creative People 2011 | Fast Company

While you might not recognize a lot of the names on this list, the brands they’re associated with is a good overview of what companies are shaking up the world right now.

New Roper Study: 9 in 10 CMOs See Value in Content Marketing « FUEL LINES

Content Marketing isn’t a term you see used a lot right now, but given these stats, I’d guess that will be changing fast.

No Check-Ins Needed. Shopkick Sends You Deals From Your Couch: Tech News and Analysis «

While I find attempts to force users to pay attention to commercials futile in the long term, the technology that’s being applied here has potential that could make that experience engaging and gamelike. Audio-sensing — basically Shazam for TV shows — has a lot of potential for getting offers, coupons, or content from the TV screen onto the mobile handset.

Why Matt Drudge Still Beats Mark Zuckerberg: Tech News and Analysis «

A couple of things i really like in this article. One, that it shows you don’t need all the latest bells and whistles to succeed in content marketing. Secondly, that content is an ongoing process, and not something you put up and walk away from.

The 3 Habits of Highly Effective Brands – The Atlantic

A well-written (and short) piece on what the top brands are doing. What’s most interesting is that the brands taking these steps are in a broad range of industries.

9 Outstanding Websites for Design Inspiration

Some nice examples of web design. Most of these may not fit your average Drupal or WordPress template, but that’s one thing that makes them stand out.

Apps 6 Times More Popular than Web on Phones, Less Popular on Tablets

This isn’t surprising at all, but I think as companies get more experienced at delivering content for the smallest screen, they’ll get the WAP technology down to the point where they don’t need apps. Of course, if you CAN get someone to download your app, you have your brand on some of the most valuable real estate in marketing.

Gaining Authority in the Age of Digital Overload

The point is, brands have to start thinking about media in terms beyond buying their way in.

Case Study: Caterpillar and blue collar social media marketing

When it comes to content marketing and social media, so many companies worry about putting employees in the social media spotlight. This interview has an excellent quote that sums up the opportunity for so many companies: “The Caterpillar organization is filled with the smartest engineers and industry experts in the world. We want to leverage their expertise and promote the individual’s persona so the reader has a better understanding of who is speaking about a certain topic, and why should they be trusted.”

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