Posts tagged as:

social

10 links that point to the future of digital marketing:

Walmart Launches Shopycat, A Social Gift Finder Built On Top Of Facebook | TechCrunch

This is really smart on several levels. For one, Walmart has taken a more open approach to their gift finder, integrating product recommendations from competing stores, thereby increasing the validity and accuracy of their app. At first glance, I found this to be very helpful simply in terms of quickly gauging what people’s interests are.

I also like how Walmart is setting themselves up for Facebook ecommerce down the road. Some interesting things from a giant not known for cutting edge marketing innovation.

50% Of Ecommerce Site Visitors Are Logged In To Facebook | TechCrunch

This is big. Many brands are still treating their website and social media properties as separate entities. Sure, they might cross-link, but the bigger opportunity is in integrating things like Facebook Connect. When you consider how much money some brands spend driving traffic to their website, and then consider what a great CRM tool Facebook is, it really makes sense to integrate the two as tightly as possible.

Global vs. local social media strategies / We Are Social

The question of whether or not to have multiple Facebook pages is a big one for many brands. This is some good direction for answering that for your brand.

Body of Research « Web Strategy by Jeremiah Owyang

This is a great list of resources, and if you’re familiar with Jeremiah’s contribution to the collective thought pool on social media, you’ll probably bookmark this immediately.

The Top 10 Marketing Infographics of 2011

It’s time for those year-end lists, and perhaps the most appropriate one for digital marketers is the year’s top infographics.

Seed Views vs. Viral Views: A Social Media Sharing Case Study

A simple but very strong case study for the power of social media sharing.

Facebook Will Help Writers Get Subscribers Via Their Own Sites – Liz Gannes – Social – AllThingsD

This should be a big boost to content publishers who want to quickly build their subscriber list, as it basically eliminates the need for someone on their site or blog to go over to Facebook to subscribe to their feed. It will also allow them to more persuasively customize how they entice their readers to subscribe.

A Tiny Pacific Island Is Now Powered By Coconuts | Co.Exist: World changing ideas and innovation

Not exactly new media marketing, but I love the idea of using coconuts to recharge my iPhone.

Social Marketing Optimization (SMO) | Social Media Today

An outline for how to approach strategic planning for your brand’s social media activities.

Condom Ad Disguised as Facebook Friend Request From Your Future Son

Agencies are always willing to bend a few rules to create some recognition. Sure, this violates the user terms, but it’s also a very clever stunt and one that’s sure to garner both the agency and the cause a lot of great PR. And if you take the poll, you’ll see that (as of this writing) 74% of people find the ad clever or funny. Pretty remarkable given the public’s general sentiment towards advertising.

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10 links that point to the future of digital marketing:

Separating You and Me? 4.74 Degrees – NYTimes.com

This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.

How to Turn Your Instagram Photos Into Wall Art

This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.

Facebook Tests More Variations On Sponsored Stories

If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.

Steve Jobs Was Right: Google IS Turning Into Microsoft

If you follow the tech battle among the 800 lb gorillas, this is a good read.

Here’s How People Look at Your Facebook Profile — Literally

This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read and is certainly worth the separate social media analysis.

Can Gamifying a Restaurant Get You Better Service?

Gamification has garnered a lot of buzz, and many of the projected use cases proposed have been pretty obvious. What I like about this is, it’s employee focused instead of customer. That may sound backwards, but employees are far more likely to use it when they’re the ones getting the potential bonus.

Is Content Marketing an Asset or an Expense?

A very simple premise — is content an expense or an asset. I really like the way this post frames content as an asset. While I’m not a CPA, it continues providing value long after it’s posted, which seems to be the trait of an asset.

A Note to Our Readers About Comments – NYTimes.com

Henry Ford said something to the effect of “If we’d have listened to our customers, we’d have designed faster horses”. Steve Jobs was known for paying very little attention to what his customers said. A quick read of the comments shows how resistant people are to change. Comment threading has been widely practiced on numerous leading online publications, and from experience, I’d say to good effect.

Daily Wrap: Path is Awesome and More

Path is an app with a very fluid timeline presentation. I think the UX definitely needs some attention (but then what startup’s UX doesn’t).

‘We Are the 99 Percent’ Joins the Cultural and Political Lexicon – NYTimes.com

A fresh look at the 99% meme, which is as close as the OWS movement came to a clear position.

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10 links that point to the future of marketing:

Facebook Sponsored Stories Triples App Installs: Study

Given that so many CMOs have interest in content marketing, it only makes sense that there’s going to be a lot of interest around the merger of content and paid media. One way is to drive your paid media to content. More interesting is dynamically placing your content into paid media. This also provides an opportunity for online advertising to greatly differentiate itself from offline media.

Picking Brand Names in China Is a Business Itself – NYTimes.com

The Latin American launch of the Nova car is legendary, and we’re seeing a similar issue taking place in China. Some amusing examples.

Whisperings of the Future Surround Us | John Battelle’s Search Blog

There’s certainly no shortage of data these days. But most of it looks at what’s happened, and stops there. This tool is an attempt to project those trend lines into the future. Something a lot of trendcasters could find useful.

Facebook Is Taking Business From LinkedIn: Jobvite

Facebook is again showing it’s 800lb gorilla nature, as it shows progress in areas seemingly owned by other social networks. As books like ‘Outliers’ have pointed out, though, the network with the most value business-wise may lie outside our traditional business boundaries.

Facebook Adds Maps To Event Pages

I still think Events are vastly underused on Facebook. They have a semi-permanent placement within a Facebook users page, they enable a pre and post event approach to distributing promotional messages and then collecting event assets like photos and videos, and lastly, they’re a great way to encourage networking among the attendees of an event.

45 Carriers Endorse NFC as Mobile Payment Standard

One of the more interesting battles in the mobile space is going to be around mobile payment platforms. Looks like a lot of manufacturers are joining forces to take on Apple. Of course, collaboration among manufacturers has never been their strength. Perhaps Google’s interest in NFC can be the connective tissue.

Why Second Life Failed

While focusing on what problem does a new idea solve isn’t really ground-breaking, the writer’s post examples, both good and bad, of companies that tried to predict the future. Also note the Second Life enthusiasts (employees?) posting in support of SL in the comments.

26 Promising Social Media Stats for Small Businesses | Social Media Examiner

Some fantastic stats in this. One in great support of building Facebook communities and posting regularly is the comScore stat that brands who post daily will reach 22% of their fan base in a given week. And for brands who can generate higher than average engagement, those numbers will be even better.

Facebook Likes Infographic: Facebook Brand Pages Lag Behind In ‘Likes’ | Crowd Science Blog

What’s most interesting here is that about a year ago, surveys were stating that the reason people “Like” a brand’s Facebook page was to get information on special products and pricing. What this is indicating is that the reasons are moving towards more emotionally-focused issues, including simply support for the brand. If this tracks, it certainly indicates not only an opportunity, but a requirement for brands to truly engage and inspire their Facebook communities.

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10 posts that point to the future of marketing:

The Brands That Survive Will Be The Brands That Make Life Better | Co.Exist: World changing ideas and innovation

I think this POV, but I do think there’s a big difference between making a difference in the world, and making a difference in consumer’s lives. While both are obviously great, at the end of the day, I think most people are shopping for the latter.

Reserve items, check yourself out with the Apple Store 2.0 app

A great blend of traditional and e commerce, from Apple. Another use of technology that both enhances the consumer experience and saves the brand money.

CouchSurfing – Participate in Creating a Better World, One Couch At A Time

Another idea out to change the world. This one’s arriving via the jetstream of AirB2B.

Why My Kids Love Ed Sheeran – Forbes

Social media is a channel, not a strategy. That can’t be emphasized enough, and it’s examples like this that companies need to follow. It’s not about just showing up on social media, it’s about showing up in a way that resonates.

80% of Smartphone Users Multitask While Watching TV

I like how an equal percent of multi-taskers find it productive as find it distracting. It doesn’t seem like they asked the obvious question, though, which is “When do you multi-task during a show?” During commercials?

Twitter / @adtech: Your employees are the most authentic story tellers you have.

Sometimes a simple tweet is all that needs to be said. This is quite true.

New startup wants to be ‘Google Analytics for the real world’

Interesting concept and indicative of the tracking potential around mobile, although I have to think at some point this level of invasiveness will get the plug pulled on it.

Google’s Chief Works to Trim a Bloated Ship – NYTimes.com

Interesting to see how large companies like Google placing an emphasis on quick decision-making and streamlining operations.

Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch | TechCrunch

A million blue links from Google is worth far less than one correct answer from Siri. People don’t really want search engines. Rather, they want “do” engines.

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10 links that point to the future of marketing:

Daily Wrap: Scott Berken’s Mindfire Free Until November 3 and more

You can’t beat the price, but act fast. You have about 2 more hours as of this send.

Is It Old?: The easy way to check if that cool web link has already done the rounds

This is fun. Kind of like a Snopes.com for viral content connoisseurs.

Could Google Plus Lose The Battle Against Facebook?

I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.

Google+ is not a social network, but it’s not a graveyard, either | VentureBeat

A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.

5 Reasons Google+ Could Win the Social Enterprise Battle

An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.

Want to see the connected future? Check out this video. — Broadband News and Analysis

A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.

The Competition Between Google, Amazon, Facebook And Apple : NPR

These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.

You, the Brand. | The Drift from Upstream

A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.

Deutsche Post Reinvents Services in a Digital World – NYTimes.com

Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.

How Old Spice Revived a Campaign That No One Wanted to Touch

There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.

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The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

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The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

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The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

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The latest in new media marketing trends:

New Apps for iPhone & Android, June 2011

What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.

Op-Art: Like it or Unfriend It – Graphic – NYTimes.com

Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.

iPads Generate 1% Of the World’s Web Traffic [STATS]

Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time around.

How a Google-Hulu Tag Team Threatens Facebook’s Future – Technology – The Atlantic Wire

More pieces that are seeming to fall into place around Google’s social push.

Twitter Testing Facebook-Like Message Wall [PIC]

If anything, Twitter has proven that just because you have a simple product doesn’t mean you have a simple user experience. What I find more interesting, though, is that Twitter has been blatantly positioning itself as a content consumption platform, but this is a strong move towards user-interactions. Perhaps they’ve realized that the key to the future of content consumption also involves a large sharing component.

Where in the World Are Google Plus Beta Testers? [Map]

If you’re launching a social product, what regions of the world do you need input from? Here’s Google’s answer.

Experiments on Google+ and Twitter Influencing Search Rankings | SEOmoz

A case study on how different social media channels impact search rankings. The SEO Pyramid at the bottom of the article is worth the entire read.

Beck’s Goes Virtual in ‘Green Box’ Art Campaign | CMO Interviews – Advertising Age

An interesting campaign, assuming the artwork revealed is good. My only question is, downloading an app often requires WiFi, so hopefully that’s something they’ve thought out. Perhaps most interesting is where the Beck’s global marketing manager states that they are leading with experiential and supporting that with paid media. That approach has been a long time coming.

Harnessing the Power of Feedback Loops | Magazine

Interesting case studies on the challenge of trying to change behavior. The key takeaway for me is that when you make people part of the process, it greatly improves the long term results.

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The latest trends in digital marketing:

Why Do People Follow Brands? [INFOGRAPHIC]

As I’ve stated, I’m always a little skeptical of surveys, but this does indicate Liking a brand leads to good results.

5 Ways the Advertising Industry Is Preparing for a Digital Future

Some interesting videos out of Cannes that capture emerging trends in the advertising biz.

Facebook hires iPhone, PS3 hacker – Topix

How are things changing in corporate culture? “Hacker” is seen as a good resume tick.

Facebook Experiments With Comment Ads

This is an interesting move, but I’m not sure it addresses Facebook’s real display problem. The issue I’ve seen is that the ads get low response but high conversion rates. That indicates they’re not getting noticed, or aren’t compelling enough. I think the lack of a clear, impacting headline or message here will make these less visible than their current display offering. Of course, these will also go onto people’s Wall, which offers good visibility.

Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook

A good general reference tool for Facebook’s global impact. Some of the “% Online Population” numbers feel a little off, but overall there’s some valuable info on here.

Does Social Media Have A Return On Investment? | Fast Company

If speculation about a tech bubble proves correct, ROI will become a hot topic fast.

Silencing Speech With Propaganda – NYTimes.com

A look at how broader communication trends impact large civilizations. While the online marketing world tends to get caught up in individual messages and their perceived impact, this article goes into why the bigger trends happen at a much higher level.

Criteria for Choosing a Full-Service Content Marketing Agency

As a recent Roper survey stated, 9 out of 10 CMOs see content marketing as the future of advertising. Time for brands to figure out what it is.

Stay N Alive: The Power of Google+: Privacy “Circles” the Entire Experience

It’s going to be interesting to see if Google can pull off Google+ better than their previous social endeavors. Reading this, though, the first thing that hit me is, it sounds complicated. The second thing is, I’m not sure it’s a good idea to force people to make more choices when they go to post, other than just ‘Share’. Time will tell, and these days, it doesn’t take much time.

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