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The latest in interactive marketing strategies and tactics:

Why Xbox Kinect Technology Will Be the Next Frontier for Marketers

I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.

“yeah thats not what I was looking for at all.”

Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.

You are unsubscribed

This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.

Why Curation Is Just as Important as Creation [OPINION]

Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.

Terry Heaton’s PoMo Blog » Blog Archive » To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

Bloomberg: Personalizing the News for 20 Million People: Tech News and Analysis «

As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.

Hybrid Media: How Social is Enabling Event TV | MobileBehavior

An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.

Mobile By The Numbers [INFOGRAPHIC]

Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.

Rebecca Black Means The (Internet) Fame Game Has Changed

A good take on this whole Internet Fame thing.

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.

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The latest trends in content development and social media:

Virgin Beats News Corp. with First Publication Made for iPad – Yahoo! News

Online content doesn’t care who or what type of brand you are. We’re going to start seeing more and more cases of aggressive marketers acting more like publishers than many publishers. Sure, many will fail, but the marketers that figure it out should make out quite well.

N.Zealand website defends topless breast cancer campaign – Yahoo! News

I can only imagine how much traffic this has driven to their site. The bigger question, of course: How many people are donating more than naked pics?

Eight Things I’m Sick Of In Social Media | Forrester Blogs

I’m digging Augie Ray’s writing more and more, and this one is right on.

For DecorMyEyes, Bad Publicity Is a Good Thing – NYTimes.com

Must-read story about the absurd business practice of generating bad publicity to increase your Google search rankings. Google has already moved to address this issue.

Google’s “Gold Standard” Search Results Take Big Hit In New York Times Story

Danny Sullivan’s take on the NY Times story about a business intentionally trying to generate negative reviews for SEO ranking benefits. Danny’s right in saying this is a short term win, and not really a long-term sustainable business model. Sure enough, Google has already moved to fix this. The bottom line is, creating a positive experience online is always going to trump trying to goose the system, no matter how minimal or absurd that approach is.

ItsMyUrl Puts Your Whole Online ID into a Barcode

I’ve been a little surprised the use of QR codes hasn’t taken off more. Perhaps mobile smartphone use is still in a relatively infant stage. Whatever the case, we’re seeing a lot of different techs based around the idea that taking a photo is easier than entering text (think Google’s new Goggles). And as mobile phone cameras get better, and faster, and mobile data speeds and processors get faster, grabbing info off a QR code is going to get better and better.

Google Earth 6: Here’s What’s New

While most people are talking about 3D trees in the new Google Earth, I think the historical imagery is much more interesting.

6 Free iPad Apps for Planning Your Next Vacation

If you work in the travel industry, these are some apps worth noting. And perhaps what’s more worth noting is that while several of these apps are nice, there would seem to be a lot of room for new content in this category.

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The latest in content development trends for digital marketing:

A Streetwalking Geek With a Hide Full of Napalm: Sony VP James Williamson Will Tear Your Freaking Face Off

A quick fun read about a punk rocker turned corporate VP, and then right back to punk rocker.

Fox Pulls Down Banksy ‘Simpsons’ Video From YouTube

I was set to post the YouTube vid of this, but despite it being pulled, it’s raised an interesting discussion around YouTube’s viral impact on this. The big question is, Could this have spread on Hulu? Probably, but not as quickly or as universally. And in a tipping point world where if something doesn’t catch on at the right moment, that can be a serious detriment to its taking off in a big way.

Google’s Self-Driving Car is Just the Beginning

An excellent overview of both the Google self-driving car as well as the Internet of Things. Check out the second video for a good explanation of the Internet of Things.

Spinning in Circos – Web-hosted data visualization tool

If you’re looking for a great way to add zip to any presentation, data visualization is key. But it can often take a lot of time and effort. This is a tool that promises to make that easier. How effectively this works across all data probably takes some experience working with it, but the idea behind this — instant data visualization — is great.

Top 5 Mobile Advertising Trends To Watch

Mobile is the leading edge of emerging media, and these are the trends to follow. Keep in mind how often early adopters in new media marketing reap the big PR rewards.

Facebook Brand Pages Pay Off

Facebook Page Fans are genuinely interested in the brand: 92% of them in this study are considered brand advocates. And what’s the key to a successful Facebook Page? Content. Fresh, quality content.

Business-Oriented Tools Appear on This Week’s List of Emerging Facebook Apps

Most interesting in this list is the type of business-oriented tools. Page management systems. This is a rich and growing area, as good chunks of VC money have been going into leaders in this area. And that should bring pricing down, making Page management better and more accessible overall.

Bing Gets Something Google Can’t Get, Facebook Data

The projection that within a year this could be giving Bing better search results than Google is huge. It was relevant search results that catapulted Google to the top so quickly. Content developers have to take SEO into heavy consideration, and this puts an entirely new slant on increasing your rankings.

8 Things We Still Hate About the Web – Yahoo! News

A good gut-check on the Web user experience as a whole. It’s always a good idea to even minor UX nags in mind when developing brand experiences for mainstream users.

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