The latest in content marketing strategies and tactics:
Why Mobile Shopping Could Be As Big As Online Shopping – Yahoo! News
I’ve compared the mobile industry to the early days of the Web before, and this data also draws interesting parallels.
5 Creative Facebook Places Marketing Campaigns
Places is one of the relatively unexplored ways of marketing on Facebook. While some of these campaigns have the roughness a lot of new media marketing has, they do a good job covering the range of value in this new Facebook feature.
Adverblog: Probably the best ad in the world
I really like this clever ‘life-hack’. Sure, it’s generic to the category, but will probably drive a lot of sharing. My only issue with the campaign is putting the video on it’s own URL, and one that doesn’t even have the brand name in it. Then not even featuring the video on the brand’s home page. I just don’t get why brands continue to produce great content while fumbling the SEO part of the campaign.
Nike Ups Its Digital Efforts With the Nike+ SportWatch GPS | AllThingsD
Nike+ has been a great example of a brand taking the initiative in harnessing the digital world revolving around their products, making it part of their brand experience. Their online runners community is 4 million-strong, the largest community of runners online. How many brands can say they control the largest online community in their industry?
Startup Launches Pandora for Facebook Photos
This is interesting because it looks like it could be another way for brands to engage their Facebook Fans. It simply shows you the most popular photos in your network — something I’d think would be a nice way to casually peruse Facebook content. Popularity here is based on number of comments, like and tags. And brands with thousands of Fans generally get very high interaction counts on photos. The big question is, will they factor out Pages, reducing it to only your friends? They’ll probably have a filter for that, but then again, a lot of bands, celebrities and causes are central to people’s content interests, so it’s likely they wouldn’t be excluding Pages.
DriveSafe.ly Wins “Best Mobile App” [MASHABLE AWARDS]
Here again is another example of an app that could have been part of a branded experience, developed by virtually any car company. It would have underscored their innovation, technical prowess, and concerns for safety.
The Next Media Disruptors are Mobile Pure-Plays – Steve Rubel
An overview of why mobile could be the primary distribution platform for brand and product experiences. The core idea is summarized in the term ‘transmedia’, in which there’s convergence, with mobile being at the epicenter.
Foodspotting Thinks It’s Ready to Blow Up
Great new app that’s part Instagram, part Pandora, part Foursquare. Incidentally, this is the second app I’ve seen this week claiming to be ‘the Pandora of _____’.
60 Second Problem Solver: How Can I Get Better Search Results for My Videos on YouTube? – MarketingVOX
Given how often I see potential viral content that’s poorly search engine optimized, this would be a good read for anyone releasing a brand video.
eBay Upgrades Mobile Offerings with Augmented Reality, Barcode Search – MarketingVOX
eBay’s new app for Half.com sounds like a great strategy: Help consumers compare prices while they’re right in the store. And of course, eBay often offers a way to purchase something new or ‘like new’, but at greatly reduced prices. So while more and more shoppers are using their phones to research products in store, eBay could be siphoning off buyers right at the point of purchase.
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