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Mobile driving desktop innovation, Apple’s retail brand strategy, and a PR disaster to avoid

The latest trends in new media marketing:

Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD

Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.

Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design

If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.

Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek

This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.

Duke Nukem’s PR threatens to punish sites that run negative reviews

A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.

Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]

Facebook Places Get Two New Features – Develop Socially

Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.

Case study: Is Facebook Screwing Your Brand?

This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots] | Social Commerce Today

A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.

Viewpoint: Social Media Is a Venue, Not a Strategy – Advertising Age

Could not agree more with this.

Hacker Group Wreaks Havoc On Gaming Websites

We’re getting closer and closer to a William Gibson novel.

Is This the Golden Age of Hacking? – Slashdot

It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.

U.K. Warns About Facebook Status Updates

While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.

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Comedian Tweets, overdosing on brand love, and why advertising’s future is integrated

The latest in new media marketing strategies and tactics:

Twitter’s New Comedy Genre: The 140-Character One-Liner | Magazine

A selection of some of the funniest tweets I’ve ever read.

Toyota, I Love You. Goodbye – The Bing Blog

A good post about how brands often see social media differently than the people they’re supposed to be connecting with.

The Future of Advertising Will Be Integrated

One of the better assessments of where the online paid advertising model is headed.

Budweiser Invents New Sport [VIDEO]

The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.

Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD

Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”

Why Android Location Data Is So Important to Google : Tech News and Analysis «

While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.

Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.

Facebook’s Sales Chief: Mad Ave. Doesn’t Understand Us Yet | Digital – Advertising Age

Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.

Cooliris Turns Liveshare Into An Insanely Fast Media Sharing Tool

I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.

ad:tech SF 2011 Keynote – Dr. Jeffrey Cole, Director USC Annenberg [VIDEO]

I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.

 

 

 

 

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Mark Zuckerberg’s 30 second MBA, Mind control apps, and is Color the next Twitter?

The latest in new media marketing strategies and tactics:

Mark Zuckerberg | 30 Second MBA [VIDEO]

I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.

Why Color May Be The Next Twitter

Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.

Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design

Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program. And maybe that’s where it’s most effective.

Missiles Into Models | Fast Company

These are seriously sick 3D maps. Just what I need, another reason to stay inside with my iPad. Be sure to watch the bottom video.

A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design

An interesting stress test for brands. How far does your brand extend?

Add Location-Based Q&A With the Localmind API

I like this Foursquare API’s spin on the Foursquare platform. Use Foursquare to ask questions of people who’ve already checked into a place. Perhaps limited to a small number of questions, but it certainly adds depth to the Foursquare experience.

Children’s Hospital Boston

As top social media goals for companies often center around Facebook ‘Likes’, don’t be surprised to see more brands taking intrusive steps like this.

DIGIDAY:DAILY – 5Qs: Federated Media’s John Battelle

John Battelle answers 5 questions every ad person should be curious about.

PlaceIQ’s Location-Aware Advertising Can Target You Block By Block

The real potential behind mobile advertising is targeting based on information about the user. This gives a long list of reasons why mobile is so information rich to marketers. Now they just have to sort through all this data to create an easy-to-use way to apply and purchase this targeting.

Curation Tool Storify Opens To The Public

If you’re practicing content marketing, then you’re likely using aggregation as a form of content. And while that usually consists of Sharing or ReTweeting links individually, Storify helps you collect related links and create a storyline within that content. It’s probably best applied to audiences that are looking for a more complete point of view on a given subject.

Mind controlled apps hit the market | Technology | Los Angeles Times

Perhaps the most interesting area of mobile app technology will be when we start plugging those apps into heart and brainwave monitors. The couple of apps profiled here give a snapshot of the direction that’s going.

 

 

 

 

 

 

 

 

 

 

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Live nature video goes viral, an iAd gallery, and the best social TV app yet

The latest in interactive marketing strategies and tactics:

US eagle webcam becomes internet sensation – Yahoo! News

A great example of how simple some forms of entertainment can be. This is an eagle’s next 80 feet high in a tree, and about 150,000 people are tuned in at any given time during the day to witness a remarkable view of nature. Live.

Here’s the link to the Ustream page with the video:

http://www.ustream.tv/decoraheagles

Want to See All iAds in One Place? Apple Has an App for That

If you’re doing any mobile advertising (which hopefully you are), then this is a great resource for what’s currently the richest mobile ad experience.

TV-Tagging App IntoNow Tries to Kickstart Discussions Around Shows

I’ve checked out a number of social viewing apps, and this looks to be the best interface by far. The most impressive feature is the Shazam-like ability to identify the exact episode of a show you’re watching, with a short sound sample. There’s still an issue around where you are in a prerecorded show. But this is an impressive start, and would certainly work for live TV.

Too Lazy To Count Calories? Now You Can Just Take A Picture Of Your Meal

This is pretty amazing for what it does, not how it does it. It also reminds me of services during the dot com era that involved information retrieval through swarms of human resources. I’m not sure it’s a long term model, but it gives you the taste for the potential. And who knows, maybe after humans logging several hundred thousand dishes, the machine learning will take over and automate it. At any rate, it’s an interesting app that, once again, could have been developed by any number of food or health related brands.

Location Based Photo Booth – Popwuping

It’s basically a portable photo printer that picks up on Instagram location info, letting anyone at the event print pics from the event. I could see this being a good schwag alternative for brands who want to give people a memorable takeaway.

Quakebook: From Tweet to Book in One Week | Post Advertising

A remarkable example of how fast marketers and content producers are reacting to events to produce topical content. To even come up with this caliber of title and book cover design so quickly is a feat in itself.

Baby Connection: The Two-Part Baby Making App That Brings Dad Into The Process

What makes this app unique is the way it brings two users of the app together into a unified experience. That capability not only provides innovative features, it also gets to the emotional core of the procreation process: Teamwork.

“First iPad Magazine For Kids” Makes Its Debut [VIDEO]

One of the persistent complaints is read in iPad magazine reviews is that they’re not taking advantage of the technologies capabilities to redefine the reading experience. The video shows some impressive screens, and the apps free. Now if my iPad would just arrive.

Selling Something Other than Ads // NoahBrier.com

The POV displayed by Bloomberg on this quote is pretty close to the mindset a lot of businesses interested in the content marketing game. If you’ve been spending 100s of millions on push messaging, it’s not surprising they’d be interested in something that generates more long term value, especially in the CRM category.

Obama’s Re-election Campaign Puts Facebook Front And Center … Literally

Given the impact of Obama’s first election campaign, it would make sense for marketers to pay attention to his reelection campaign. It’s interesting to note that they’ve taken their best practices from the 2008 campaign and applied them to this effort. Interestingly, they’re starting out very simple, and building out from there. That’s some great insight for brands wondering how to approach social media.

 

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