Posts tagged as:

kinect

The latest in interactive marketing strategies and tactics:

Why Xbox Kinect Technology Will Be the Next Frontier for Marketers

I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.

“yeah thats not what I was looking for at all.”

Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.

You are unsubscribed

This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.

Why Curation Is Just as Important as Creation [OPINION]

Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.

Terry Heaton’s PoMo Blog » Blog Archive » To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

Bloomberg: Personalizing the News for 20 Million People: Tech News and Analysis «

As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.

Hybrid Media: How Social is Enabling Event TV | MobileBehavior

An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.

Mobile By The Numbers [INFOGRAPHIC]

Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.

Rebecca Black Means The (Internet) Fame Game Has Changed

A good take on this whole Internet Fame thing.

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.

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The latest in interactive marketing strategies and tactics:

The 5 Most Viral Facebook Campaigns

The difficulty in assessing these campaigns is also what’s unique about most of them. They weren’t launched by any identifiable sources. They’re also remarkably simple, technologically. Mostly just text status updates.

Get Free Chipotle Food for Watching NBC Promo on Facebook

A good illustration of how campaigns are getting more complex. In this case, i think it’s great how Chipotle has positioned themselves in this deal, leveraging their existing customer base to get NBC to give them considerable publicity, from probably subsidizing this promo, to their CEO being featured on the show.

YouTube in Talks to Broadcast NBA Games

I remember when Fox bought the rights to broadcast NFL games, making it the legitimate 4th network. And then ESPN, a cable company, took on Monday Night Football. Imagine if YouTube bought the rights to half the NFL games, and only showed them online? That’s one way to quickly get a lot of people figuring out how to connect their computers to their TVs. And yes, it would be expensive, but Google has a lot deeper pockets than the networks, these days.

Survey Finds High Rate of Tablet Adoption Among U.S. Immigrants

While this article focuses on the popularity of the iPad over other devices, I think the bigger picture is about the adoption of tablets in general (whichever market penetration stat they use — 4% or 13% — it’s still high for such a new category). I’ve seen tablet prices under $100, and if you consider the combination of a computer that’s very cheap and very easy to use, it’s not hard to see how this is going to radically change computing.

Hacker Makes Facebook Look Like MySpace, Gets Hired

A great story about a guy who hacked Facebook, and then got hired by them. Most interesting is how Facebook’s reaction and ongoing relationship with the hacker varied 180 from how MySpace handled the issue. It’s a single incident, but indicates the depth of how Facebook gets what social media culture is all about. It’s also a great indicator of how corporate culture is changing, as companies should be wanting to hire people like this, not throw them in jail.

MediaPost – news and directories for media, marketing and online advertising professionals

While there’s no shortage of talk about the rapid and structural change of our industry, few posts lay it out so clearly and succinctly as this. Of particular note is this quote: “the report advises that companies develop digital marketing strategies ‘as closely as possible to the business unit’”. It’s marketing’s shot at getting the CEOs ear again.

YouTube – Bill Bernbach on Creative Qualities

I’m certainly not a traditionalist when it comes to marketing, but this video of Bernbach talking about the traits of good communicators is timeless. I love the example he gives of the asylum at the end of the video.

Little Magic Stories: Interactive Art With The Kinect [VIDEO]

Kinect is showing some serious potential in transforming how content is created and delivered. This video shows two kids on a stage interacting with an entirely digital world around them, shown on a projection screen. This is in a similar vein as Avatar Kinect, which I reported on about a month ago (link below). As the production cost of these virtual worlds drops precipitously, the ability to create all sorts of worlds in which we can interact with is going to open up types of content previously unheard of.

Apple to Cut the Starting Price on iAds [REPORT]

If anything, I think this points to Apple’s need to understand that the bulk of their market probably won’t be the big spenders. It’s something Google has understood, and practiced, very well. Mobile, perhaps more than any other category, will do well to appeal to local businesses that spend money more spontaneously, and with much lower spend levels.

Tiny Wings is everything perfect about iPhone games

While I still think Angry Birds is a much more elegant game, this is certainly enough fun for $1. Another example of how it doesn’t take a lot of funding to make an interesting and addictive game.

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