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The latest trends in social media and content marketing.

Logic+Emotion: 11 Actionable Trends For 2011

Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.

5 Web Technologies and Trends to Watch in 2011

One of the more tech-focused trend projections I’ve seen.

I Didn’t Know You Could Do That With Google Docs

Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.

Foursquare Puts The Kibosh On Friend-Tip Spamming

Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see how easy it will become for companies to game that system, eventually rendering it useless (anyone remember search engines right before Google came out?). With this move, Foursquare is clearly dealing with this type of situation.

eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010

While mobile’s been genuinely hot for the past year or so, people have still doubted it’s ecommerce potential. And while there are certainly a lot of holes to be filled, this is some remarkable data confirming that when given a shopping environment they’re comfortable navigating and purchasing from, they’ll shell out the bucks.

Avatar Kinect brings magic of motion-controlled chatrooms to 360

I never thought I’d see a SecondLife-type VR system and Microsoft appearing in the same post here, but when you look past the cliched confines of this current technology, I think there’s big potential. And while social media may be shaping up to be more about our real selves than our imaginary selves, I think this potential runs more into the entertainment/gaming area. There will always be appeal for escapism, and I could see this being more about creating fictional characters with real personalities than anything else. Think anyone being able to create a Max headroom and run their own talk show.

Data: StumbleUpon Beats Facebook As Top Social Referrer

If this holds, StumbleUpon will be looking at a lot of potential for generating revenues from advertisers. And it certainly should place them on the list of content development and distribution partners.

Funding Lessons from a Successful Kickstarter Campaign

If you haven’t heard about this story, it has a lot of great branding, marketing and product development elements. Be sure to watch the video on the company’s site.

Has Google Admitted Defeat in the Social Web Race?: Tech News and Analysis «

The battle between Google and Facebook only seems to get more and more interesting. This is a good read, although I seriously can’t imagine Google already throwing in the towel, whatever trends the analyst sees.

Marcel the shell | The Glue Pot

I’ve been reading Clay Shirkey’s “Cognitive Surplus”, which speaks to the mass power of creativity that’s continuing to be unleashed through the accessibility of content creation tools. This video is another good example of that.

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The latest trends in content development and social media:

Adverblog: The digital story of nativity

Imagining social media at the time of Christ’s birth.

Revolutions: Facebook’s Social Network Graph

A remarkable visualization of Facebook friendships around the world. What’s most interesting is how you can make out international borders between countries simply by the tendency of one country’s population to use Facebook more than the other’s.

Now THAT is a nice profile picture. Like.

With the recent reconfig of the Facebook home page, they left a seam for clever manipulation. For a while we’ve been able to have large profile images down the left column. Then, by utilizing the tagging of photos that would appear in his photo strip at the top, then bringing all of them together in a smartly-cropped series of the same original photo, voila! (the creator is a french artist)

How Much Is a Tweet Worth? $500, Says Toyota

I think we’re going to see a lot more of this type of campaign. Rewarding purchasing customers for promoting the brand online. By focusing on something like Tweeting their purchase, Toyota can identify their most influential new customers through this campaign. And by focusing their efforts (and their money) on those who’ve just purchased, they’re making it performance-based at the same time.

Cupidtino – the first (and only) “Mac-inspired” dating site for Apple fans

It’s hard to say how serious this is, although they have at least a lot of sweat equity put into it. But taking it seriously for a minute, how many brands could this ever happen to? A site where you choose your mate based on a specific brand they buy.

Why the social-media aggregator has croaked | The Social – CNET News

Came across this article from 9 months ago and was struck by it’s relevance (of course, that’s only remarkable in an absurdly transitional industry like interactive marketing). And the message is yes, things can move too fast even in this industry. The way things have played out since this was written only underscore that point.

Facebook friends Clicker to give users a Facebook-friendly Internet TV guide | Technology | Los Angeles Times

A lot of companies have been poking around this space, but many of them were doing it without really using Facebook’s TV show data. But when you combine the shows your friends like with TV schedules, you get a good way to flag people of what’s on that they’ll probably like. It solves the chicken-egg issue of needing relevance right out of the blocks.

“Bed Intruder” Was Most-Watched Independent YouTube Video of 2010

You can read the list and click to individual vids, or just watch YouTube’s mashup of them all.

Top Twitter Trend for 2010: No, It Wasn’t Justin Bieber: Tech News «

Interesting list in that I would have thought this was all celebs. That could be a result of their new trending algorithm emphasizing changes in popularity instead of simply Tweet volume. But I’ll take it as a hopeful indicator that people are concerned about bigger issues than celebrity ;)

YouTube Launches Trends Page to Highlight Popular Videos

This is interesting, although YouTube’s rating system and view counts have always been pretty good trend indicators.


The latest in content development trends for digital marketing:

A Streetwalking Geek With a Hide Full of Napalm: Sony VP James Williamson Will Tear Your Freaking Face Off

A quick fun read about a punk rocker turned corporate VP, and then right back to punk rocker.

Fox Pulls Down Banksy ‘Simpsons’ Video From YouTube

I was set to post the YouTube vid of this, but despite it being pulled, it’s raised an interesting discussion around YouTube’s viral impact on this. The big question is, Could this have spread on Hulu? Probably, but not as quickly or as universally. And in a tipping point world where if something doesn’t catch on at the right moment, that can be a serious detriment to its taking off in a big way.

Google’s Self-Driving Car is Just the Beginning

An excellent overview of both the Google self-driving car as well as the Internet of Things. Check out the second video for a good explanation of the Internet of Things.

Spinning in Circos – Web-hosted data visualization tool

If you’re looking for a great way to add zip to any presentation, data visualization is key. But it can often take a lot of time and effort. This is a tool that promises to make that easier. How effectively this works across all data probably takes some experience working with it, but the idea behind this — instant data visualization — is great.

Top 5 Mobile Advertising Trends To Watch

Mobile is the leading edge of emerging media, and these are the trends to follow. Keep in mind how often early adopters in new media marketing reap the big PR rewards.

Facebook Brand Pages Pay Off

Facebook Page Fans are genuinely interested in the brand: 92% of them in this study are considered brand advocates. And what’s the key to a successful Facebook Page? Content. Fresh, quality content.

Business-Oriented Tools Appear on This Week’s List of Emerging Facebook Apps

Most interesting in this list is the type of business-oriented tools. Page management systems. This is a rich and growing area, as good chunks of VC money have been going into leaders in this area. And that should bring pricing down, making Page management better and more accessible overall.

Bing Gets Something Google Can’t Get, Facebook Data

The projection that within a year this could be giving Bing better search results than Google is huge. It was relevant search results that catapulted Google to the top so quickly. Content developers have to take SEO into heavy consideration, and this puts an entirely new slant on increasing your rankings.

8 Things We Still Hate About the Web – Yahoo! News

A good gut-check on the Web user experience as a whole. It’s always a good idea to even minor UX nags in mind when developing brand experiences for mainstream users.