The latest in content development trends for digital marketing:
FUNNY STATUS: No, Amish People Don’t Use Facebook
As the article says, this is funny.
YouTube – John Lennon Google Doodle
Google’s first video Doodle for their logo commemorating John Lennon’s 70th birthday.
Marketing Data Update: Consumers are not interested in creating onling content – only consuming it – MarketingVOX
Some direct response thinking in the area of content development. Hubspot reports that content offers pull greater response than offers of demo’s, suggesting that customers are far more compelled by content than by a more sales-oriented process. The types of content that worked best, in order of popularity, are: downloadable kits, free trials, eBooks, live webinars, recorded video, white paper and, last, demo/consultation.
Twitter Unveils Promoted Accounts
Another sign that marketing is moving towards more of a content development mindset. Twitter will be promoting certain accounts (not just Tweets) they feel are relevant to you. Brands have just as much opportunity to be the recommended account as anyone. This reflects one of the major differences between push messaging and content development: That content dev is more about a sustained effort than periodic splashes. And that’s the behavior that Google is ultimately looking for, as well. Because it’s in line with what’s most likely to produce a good experience for their customers.
MTV Unleashes an iPhone App to Combat Bullying
This is a smart UGC content app that’s part of a large campaign from MTV. Another good example of how brands are producing experiences that extend well outside their so-called areas of expertise, but which can really resonate with their target audience. The strategy behind these apps is far more lateral from more traditional marketing or product development methods, and demonstrates how important owning the relationship with your customer is becoming.
iPad Poised to Become Most Quickly-Adopted Electronics Device Ever
Most remarkable here is that iPad is a single product showing the fastest growth ever for a product category. Unreal. Imagine where this trend will go when all the other slates hit the market this holiday season, pushing prices straight to the floor.
Google Tests Friend Recommended News with Twitter Integration
The interesting thing here is the merger of more traditional news with what your friends are talking about. That really makes a lot of sense, and could be a good way for Google to get a stronger foothold in ‘social’ media. Two recent events highlight some social media realities. First, Forrester’s latest report that indicates the percentage of people ‘creating’ social content has plateaued, and secondly, Twitter’s strong emphasis that they’re not a social network, but rather a news publishing platform. The net net of all this is that social media isn’t quite as social as we thought, and it’s really about identifying and ranking your news resources, whether they’re more traditional news publishers, or your network influentials. Viewing social in that context could help Google find a way into social media, and that seems to be something they’re exploring based on this story.
Thuuz Tells Sports Fans If A Game Is Worth Watching
This is really smart. They start with the components that constitute an exciting sports contest — things like point differentials, upsets and comebacks — and calculate which of all games currently going on best matches the criteria for an exciting game. I think it’s brilliant, because even more than the star system, fans like exciting games. Which means leagues like exciting games, too. Proof of that is the way sports leagues employ things like drafts and media revenue sharing to try to ensure as much team parity as possible. This data gives fans what they want, and could also help a league determine the emotional impact of it’s own offering, based on current facts instead of longer-term sales data.
Can You Recognize Your Facebook Friends?
This is a clever Facebook game app. It shows you random profile pics of your friends, and you try to guess who’s pic it is. And while the writer isn’t wild about how it uses Profile pics because so many of them aren’t actually of the subject, that’s an interesting commentary on how people will take a certain way of doing things and flip it around to suit their own needs. A big reason why brands need to listen to how people use their products instead of focusing on how they’d like people to use their products.
The New Facebook Groups: All You Need To Know
If you’re familiar with Yahoo Groups, Google Groups, or Ning, you’re possibly wondering why Facebook didn’t have this type of Group functionality previously. At any rate, Facebook’s connection to the social side of the Web gives this obvious potential to go in directions the previously mentioned tools never really could. Like Pages, apps can enable users to post to Groups, as well. One of the bigger questions is how will Groups related to Pages, and will marketers be able to integrate the two, perhaps using Groups as a subset of Pages members. Like everything Facebook, Groups will likely evolved considerably over time, so even if features are included at launch, Facebook could be adding them quickly.
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