Posts tagged as:

google

The latest in new media marketing strategies and tactics:

Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company

I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.

Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review

With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.

3 Reasons Curation is Here to Stay

As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay to be scooped up by nimble startups

Why Data Matters, Another Intersting Signal: Direction Requests – John Battelle’s Searchblog

I’ve been posting more and more about data here, and I couldn’t summarize why any better than this post. Marketing is more and more about context around the person we’re targeting. It’s pretty easy to see how this could lead to a range of creative solutions.

Top 5 Reasons Why Brands Need to Focus on Earned Media | Brand Advocacy and Social Media ROI Blog | Zuber Rants by Zuberance

Whether you call it content marketing or earned media, the principles are the same.

Facebook Adds Granularity To Sharing Options

I certainly get this extension of the like button. A lot of people, myself included, will appreciate the added specificity of targeting your message. At the same time, I know that simplicity is one of the great enablers of the sharing. Sure, it’s not a huge difference, but there is a different between simply liking something almost reflexively, and thinking about just who you’re going to send the link to. Sure, this won’t drive a wooden stake through Facebook, but as things get more complicated, it makes room for something simpler to come in underneath.

Google’s Plan to Take Android Everywhere: Tech News and Analysis «

This is where Google’s Android starts to pull away from Apple. There was a parallel situation that happened in computing prior to the Web, when the networking of computers and the accessories (apps) that came with them were more important than the boxes themselves. This is that scenario all over again, on mobile devices.

Wannabe SEALs Help U.S. Navy Hunt Pirates In Massively Multiplayer Game | Fast Company

The idea of the military using gaming seems obvious, yet I’m sure there are crazy security issues. However, this is a smart mix of gamification and the idea of crowdsourcing strategic insights. Brilliant, and likely something that could be applied to all sorts of social or civil issues. With social games like CityVille having 88 million monthly active users, and the future of all forms of gaming sure to experience remarkable growth, I could even see the realism of tying the game to actual issues an added bonus.

5 Branded YouTube Channels That Get it Right [VIDEOS]

The idea of video as content isn’t new, but perhaps due to early viral videos not providing the payout brands had hoped, there’s been seemingly less interest in client-generated video content. Of course, with more social sharing options and increasing opportunities for driving conversions or Facebook Page acquisitions, this could be changing.

Beyond Blog Posts – A Guide to Innovative Content Types | SEOmoz

A good breakdown of various types of content which companies can produce within a range of budgets.

Google I/O in a Nutshell: All the News You Might Have Missed

A good overview of the big initiatives happening at Google. Previous, I’ve posted an article about Eric Schmidt stating that all of Google’s 2011 strategies were around mobile. This backs that up, and shows what a threat Google is going to be to Apple’s current mobile and tablet business. If anything, I’d guess this drives the WAP business, and moves things away from app development, due to the growth of a second major platform.

 

{ 0 comments }

The latest in new media marketing strategies and tactics:

Twitter’s New Comedy Genre: The 140-Character One-Liner | Magazine

A selection of some of the funniest tweets I’ve ever read.

Toyota, I Love You. Goodbye – The Bing Blog

A good post about how brands often see social media differently than the people they’re supposed to be connecting with.

The Future of Advertising Will Be Integrated

One of the better assessments of where the online paid advertising model is headed.

Budweiser Invents New Sport [VIDEO]

The ‘sport’ they’ve invented is actually making the rounds in Argentinian bars, so i’ve read.

Twitter user unwittingly tweeted the raid that killed Osama bin Laden | Liz Gannes | NetworkEffect | AllThingsD

Great story about an early live-tweet of the bin Laden killing. Funny to see the Tweet: “Not many twitter users in Abbottabad, these guys are more into facebook.”

Why Android Location Data Is So Important to Google : Tech News and Analysis «

While a little more behind the scenes than what I usually post, it’s a great demonstration of what really matters to both platforms and marketers. Data.

Google: 50 Percent Of Those Exposed To Mobile Ads Took Action

Given that Google is heavily invested in mobile, take this with a grain of salt. However, they do lay out a lot of data. Read the comments for a good gut-check on the stats.

Facebook’s Sales Chief: Mad Ave. Doesn’t Understand Us Yet | Digital – Advertising Age

Agencies should definitely be interested in what the window into Facebook’s ad model thinks. A couple of interesting points come up in this: A new term – “Usertising”, and the idea that Facebook understands their place of not replacing other media, but working with them.

Cooliris Turns Liveshare Into An Insanely Fast Media Sharing Tool

I’m not quite sure how to categorize this tool, but watching the video demo should give you some ideas of how this technology could be applied to brands, both internal and consumer-facing.

ad:tech SF 2011 Keynote – Dr. Jeffrey Cole, Director USC Annenberg [VIDEO]

I’ve been meaning to post this since seeing it live at Ad Tech a few weeks ago. Impressive overview of trends. Dr. Cole’s presentation starts at around 13:00.

 

 

 

 

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Facebook Triggers Same Hormone As Cuddling

So that explains it. This may be obvious to many. After all, if something’s addictive, it has to be producing some strong, positive effect.

Gartner: tablet hype fueling worldwide dip in PC sales

At Ad Tech this week, Jeffrey Cole from USC Annenberg spoke of trends, and predicted that tablets become the computer of choice for almost everyone except people doing processor heavy tasks, or writing. With a wireless tablet, I could even see them working well for writing. What this means for advertising is even more of a lean-forward experience. Driving quick, near-term engagement is easier the more actively engaged the user becomes. And that’s what tablets do constantly with their hands-on swiping and pointing.

iPhone App Takes a 3D Scan of Your Face, Prints a 3D Model

While most people don’t have 3D printers, the fact that you can create the model with a photo snapped from an iPhone is remarkable.

What Is the Future of Gamification? [Survey]

With apps like Foursquare hinting at the potential of gamification, here are some projections of where that concept could extend.

Airbnb Lets You Rent a Country … For $70K a Night

If you haven’t heard of Airbnb, they’re a fascinating startup story. Their creativity has shown from the beginning, and they continue to demonstrate that through buzz-generating stunts like this.

YouTube sending repeat infringers to copyright school

This is a great solution to a sticky problem. Seems like every time I start thinking Google doesn’t get how to communicate and stay in touch with their customers, they do something brilliant like this.

Nike Seeks Fellow to Start an Open Data Revolution

I’ve posted a lot of articles recently on the growing impact of data on brand development and marketing. Nike’s taking a big leap here, and while this article focuses more on the sustainability angle, if you consider products like the Nike+, there’s clear potential for a big consumer-facing impact, as well.

NuCaptcha’s Advertising Network For Video Captchas Goes Self-Serve

Proof that pretty much every nook and cranny of the Web is open to some form of advertising.

{ 0 comments }

The latest in interactive marketing strategies and tactics:

US eagle webcam becomes internet sensation – Yahoo! News

A great example of how simple some forms of entertainment can be. This is an eagle’s next 80 feet high in a tree, and about 150,000 people are tuned in at any given time during the day to witness a remarkable view of nature. Live.

Here’s the link to the Ustream page with the video:

http://www.ustream.tv/decoraheagles

Want to See All iAds in One Place? Apple Has an App for That

If you’re doing any mobile advertising (which hopefully you are), then this is a great resource for what’s currently the richest mobile ad experience.

TV-Tagging App IntoNow Tries to Kickstart Discussions Around Shows

I’ve checked out a number of social viewing apps, and this looks to be the best interface by far. The most impressive feature is the Shazam-like ability to identify the exact episode of a show you’re watching, with a short sound sample. There’s still an issue around where you are in a prerecorded show. But this is an impressive start, and would certainly work for live TV.

Too Lazy To Count Calories? Now You Can Just Take A Picture Of Your Meal

This is pretty amazing for what it does, not how it does it. It also reminds me of services during the dot com era that involved information retrieval through swarms of human resources. I’m not sure it’s a long term model, but it gives you the taste for the potential. And who knows, maybe after humans logging several hundred thousand dishes, the machine learning will take over and automate it. At any rate, it’s an interesting app that, once again, could have been developed by any number of food or health related brands.

Location Based Photo Booth – Popwuping

It’s basically a portable photo printer that picks up on Instagram location info, letting anyone at the event print pics from the event. I could see this being a good schwag alternative for brands who want to give people a memorable takeaway.

Quakebook: From Tweet to Book in One Week | Post Advertising

A remarkable example of how fast marketers and content producers are reacting to events to produce topical content. To even come up with this caliber of title and book cover design so quickly is a feat in itself.

Baby Connection: The Two-Part Baby Making App That Brings Dad Into The Process

What makes this app unique is the way it brings two users of the app together into a unified experience. That capability not only provides innovative features, it also gets to the emotional core of the procreation process: Teamwork.

“First iPad Magazine For Kids” Makes Its Debut [VIDEO]

One of the persistent complaints is read in iPad magazine reviews is that they’re not taking advantage of the technologies capabilities to redefine the reading experience. The video shows some impressive screens, and the apps free. Now if my iPad would just arrive.

Selling Something Other than Ads // NoahBrier.com

The POV displayed by Bloomberg on this quote is pretty close to the mindset a lot of businesses interested in the content marketing game. If you’ve been spending 100s of millions on push messaging, it’s not surprising they’d be interested in something that generates more long term value, especially in the CRM category.

Obama’s Re-election Campaign Puts Facebook Front And Center … Literally

Given the impact of Obama’s first election campaign, it would make sense for marketers to pay attention to his reelection campaign. It’s interesting to note that they’ve taken their best practices from the 2008 campaign and applied them to this effort. Interestingly, they’re starting out very simple, and building out from there. That’s some great insight for brands wondering how to approach social media.

 

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Why Xbox Kinect Technology Will Be the Next Frontier for Marketers

I’ve posted a lot of Kinect lately, and here’s another article directly addressing the marketing opportunities for brands. What’s likely most appealing about Kinect for brands is the ability to create highly personal interactive experiences on a mass scale. Unlike SecondLife, which felt geeky, Kinect is far more organic.

“yeah thats not what I was looking for at all.”

Hysterical account of a design who just doesn’t want to give the “client” what they’re looking for.

You are unsubscribed

This has to be the most creative unsubscribe process ever. Even though I still unsubscribed, it certainly impacted my impression of the brand.

Why Curation Is Just as Important as Creation [OPINION]

Excellent perspective on what I think is the key opportunity for many brands interested in the content marketing space. Sure, creating content will help you exercise your brand voice and define your differentiation. But aggregation can also display a point of view and a sense of knowing what’s going on. It’s also puts the brand at the center of a conversation topic.

Terry Heaton’s PoMo Blog » Blog Archive » To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

Bloomberg: Personalizing the News for 20 Million People: Tech News and Analysis «

As a counter to the content farms, this is the way quality content is supposed to be generated with the use of technology. They currently track over 100 data points on every page, and use that to present the best information to each reader. There’s still a need for quality stories, but for most large publishers, there’s still a gap that needs to be closed regarding which of all their articles a given reader may be most interested in.

Hybrid Media: How Social is Enabling Event TV | MobileBehavior

An excellent slide show on how mobile and TV are merging to create new types of social viewing experiences.

Mobile By The Numbers [INFOGRAPHIC]

Pardon yet another infographic, but there’s some great data in here. My favorite: 1/2 of all local searches are from a mobile device, and 86% of mobile Internet users are using their devices while watching TV.

Rebecca Black Means The (Internet) Fame Game Has Changed

A good take on this whole Internet Fame thing.

Report: Google Still Web’s Dominant Traffic Driver, But Some Niches See Facebook Gaining

Perhaps the most interesting search related stat is the referring traffic stat at some of the largest publishers. Most are still getting the bulk of their traffic from Google, although Facebook is growing more quickly. Still, Facebook has along way to go before they pass them.

{ 0 comments }

The latest in interactive marketing strategies and tactics:

At SXSW, Advertising Was This Year’s Twitter, iPad 2 Was This Year’s Foursquare

If you happened to make SXSW this year, you’ll certainly relate to this post. And if you didn’t but missed being there, this will make you feel a little less so.

Google Geo Developers Blog: A new angle on the world with 45° imagery

If you’re displaying a map, this is a good way to make it pop off the page. And they can always go back to ‘map’ view.

YouTube Acquires Service That Makes Your Videos Better

YouTube, surely feeling the distant heat of Hulu, is pushing the technology side of the service more and more lately. With the explosive popularity of numerous photo apps to make our snaps look better, the idea of making people’s videos look better is an obviously smart thing to be focusing on.

Internet is world’s ‘greatest spying machine’: Assange – Yahoo! News

He’s right. But it’s not spying. It’s called ‘conversation analysis’.

Microsoft Office 15 Aims For Facebook Integration

Easily posting of MS Office docs to Facebook. Sounds like “FacebookLeaks” to me.

To what end? The question that kills media reinvention

A theme I touch on a lot is the cross-fire currently happening between the publishing industry and the marketing industry. With publishers acting more like advertising agencies (Meridith is a great example) and advertisers needing to create more long-term resonance and less push-messaging, you could go through this article and pretty much substitute ‘marketers’ for ‘publishers’ and have a very relevant piece on content marketing.

SMS On Steroids – eBuddy Debuts Realtime, Cross-Platform Messaging App

With mobile redefining the online UX, I could see an easy-to-use, socially-enabled SMS app to pick up serious traction in the social networking space. There’s currently a big gap between mobile social experiences like Facebook and Twitter, and SMS messaging, which is still one of the largest areas of activity for mobile users. Perhaps instead of companies focusing on all the features they can do with the current crop of social apps, the approach with the broadest appeal could be to start with SMS, and see what networking features you can build out from there.

Facebook Launching Prepaid Local Deals Subscription Service

With the mobile industry already well into it’s long predicted explosion of growth, Facebook is out to stake it’s claim to anything mobile or location-based. As Places took on Foursquare, their new Deals service is a direct shot at Groupon. Only Facebook can promote it’s deals in the Facebook newsfeed however prominently it wants. Which sounds like what they’re doing.

Study: Mobile Ad-Tracking Systems Are “Blind” To 80 Percent Of Apple iOS Devices

Very good to know the next time you’re reviewing your mobile campaign metrics (or someone else is reviewing them for you). This can be worked around through focusing on site metrics, like landing page visits, which is really what we should be looking at anyway.

Ads API Profile: AdParlor’s Full-Service Solution for Game Developers

Firstly, per the headline, I wouldn’t say this is only applicable to game developers. Facebook’s advanced targeting is a true revolution in paid media, and this in-depth overview will give anyone a good sense for how it can be applied.

{ 0 comments }

The latest in interactive marketing strategies and tactics:

BMW Teams Up With, Invests $5 Million In MyCityWay

This looks like a great way to steer the development of technologies relevant to your industry. It gives the tech developers the independence that the top players will demand, while giving them a waiting channel to apply their developments to. The video of BMW execs explaining this potential is bland and predictable. Further reason why they need to partner with companies in which they have a vested interest in, but minimal control over.

Yobongo: Building the Next Location-Based Social Network: Tech News and Analysis «

While there have been a flood of location-based apps, none have really captured anything close to the community sense of a social network. And they’ve come from all angles. Geo-tracking like Loopt. Social checkins like Foursquare and Gowalla. Photos like Instagram. This is an attempt to slide the field across a broader scope of interests than venues, location or pics. It seems like the right angle, but I think the challenge will be whether or not the information they present is relevant to a location-based connection.

Google Tightens the Screws on Content Farmers: Tech News and Analysis «

This will likely be the content marketing story of the year. Not so much this move per se, but the general trend of Google and other search engines looking for ways to ensure that only the most authentic content makes it to the top of SERPs. This is great for brands that look to create and distribute genuinely valuable content experiences to their customers, community members, and prospects.

Where, Why, When & How To Benefit From Google’s Farmer Update

This is why content marketing is going to be a big emphasis for many companies going forward. As long as they do it right.

It’s unofficial: dedicated gaming devices may be losing out to phones

As if there were any more support needed for mobile, consider these anecdotes around the gaming industry. If a culture as critical of their mobile experience as this is fine with playing most of their mobile gaming experiences on a phone, then what technology and user base won’t fall to the convenience of mobile’s irresistible ‘always-there’ feature?

The Facebook “Like” Starts to Replace the Share Button’s Functionality

Good news for content publishers. If your content does get ‘Liked’ by a Facebook user, that person’s friends are going to see a much more compelling presentation of your content. And that should increase the rate people click on it, which of course is your viral impact.

And the Winner of the Academy Award Goes to… Real-Time Social Streams?

The interesting aspect of social viewing is that even if the show is bad, the commentary on it can be fantastic. Thus there’s still a reason to tune in. Add in that there was a lot of Tweeting from celebrities, and it’s like getting a chance to watch a show with that person. Some, like Rosanne Cash, did a great job interacting with what must have been a crush of @replies directed at them.

Four Talent Categories You Need to Win in a Connected World | CMO Strategy – Advertising Age

I’ve posted a lot on the changing agency model, but clients are changing, too. This is an interesting architecture for the type of team CMOs need to be attracting. As expected, there’s a lot of overlap here with the services agencies provide.

Bing Search Results Now More Socially Integrated With Facebook

If you want to see what all the fuss is around the power of Facebook Likes appearing in search results, look at the two graphics in this article, and imagine you’ve just searched and see several of your friend’s having ‘Liked’ one of the links on the page. Pretty powerful.

Brands that have mastered content marketing – iMediaConnection.com

Excellent recent examples of content marketing. The principles laid out around the value of content quality over content quantity are playing out more and more everyday.

{ 0 comments }

The latest in new media marketing strategies and tactics:

“Angry Birds” To Star in Super Bowl Ad

Not sure which is more remarkable. That a 99 cent social game for mobile phones is running a Super Bowl spot, or that said game is being turned into a movie. Seeing them embedding game play components into the commercial is cool — brings alternative tactics like that to the forefront given the global impact of the spot — even though that trick has been done before.

Facebook Introduces a Credibility Score With New Social Commenting Plugin

This is great news for brands hoping to attract quality engagement on their site and Facebook Pages. Anyone involved in monitoring Facebook Pages comments for brands has dealt with trolls. This tool is helping identify them, exposing their behavior to members of the community. This should also be functional on a brand’s site pages, and overall should lift the caliber of discussions on their Facebook-networked properties.

The Rise And Fall Of Content Farms

This article is a great read on why brands looking to create distinction should avoid the mass-generated content-farm approach. The bottom line is, Google has an entire building packed with PhDs presently trying to prevent this model from succeeding, because it’s not adding value to the search results driving their business . That may change, but it will likely mean changes to the current content farming business. The article’s comments are full of contrarian views, and I’m curious if it’s from some of those 380,000 writers at content farm Associated Content?

Apple, Campbell’s Say iAds Twice as Effective as TV – Advertising Age – Digital

Is anyone even remotely surprised by this? A new ad unit with unprecedented intrusiveness on a media device users are enamored with. Sounds a lot like the Internet and banner ads in, say, 1995. What this really supports is that companies should approach new media more aggressively overall.

Sequoia-Backed Hearsay Launches Social Media Platform For Corporations With Local Branches

A way for brands to manage social media across franchises makes a lot of sense. I’d guess this service takes off big.

Artist Heat Map Makes Music Discovery Visual

I’m a fan of Rhapsody, and one of my favorite features of the site is the module on an artists page where they show related artists who came before, during or after the artist your viewing. It gives a nice sense of relationship and lineage to the world of music. Hitlantic has essentially taken that and made it visual. It’s a little rough right now, but they’re still pre-VC funding (another example of how small creative groups are developing big ideas).

Coca-Cola Reveals 15 Finalists in Branded Mobile App Contest

This is an interesting idea, and I applaud Coca-Cola for taking the forward steps they have in the area of UGC. Now that UGC is moving past ads and into apps, though, I feel it’s taking on much bigger territory, and in addition to hiring an agency to develop your creative or running a contest, there’s a third option. Monitor what’s going on, and buy or coop it. Commercials are very limited in scope, and there certainly aren’t nearly as many people creating them as apps. Much of that is because there’s limited monetary up side to creating a commercial, unless you’re pursuing a career directing or producing them. But apps live in a much larger arena. Instead of throwing a UGC contest, which most people will tell you takes a lot of admin, why not monitor what’s going on and then work a deal with the developer, possibly even taking over the app for a reasonable buyout? With over 300,000 apps in the Apple store, there’s no shortage of talent to pull from.

CHART OF THE DAY: The Most Successful Facebook Ads

While data by industry leaves a lot of room for variance among creative executions, it’s interesting to note the general response rates. And while I’ll always have an issue with the Click-thru Rate metric, Facebook currently doesn’t feature view-thru data for their paid media ads.

DealExtreme: $93.60 M001 7″ Touch Screen Google Android 1.6 Tablet PC

Android tablets for under $100. This may be an extreme example right now, but it does indicate the direction things are going, and the growing commoditization of technology devices. No wonder Apple’s putting so much effort behind selling apps and not just the devices that display them.

{ 0 comments }

The latest in new media marketing strategies and tactics:

14-year-old knocks “Angry Birds” from top spot – Holy Kaw!

I don’t think anything points to the breakdown of barriers and old-guard structures like this story. The industry of creating impacting experiences is an open field.

Starbucks Starts Accepting Mobile Payments Nationwide

I love this. And while I like new tech like any other early adopter, this is what it’s really all about. Quote: “In testing, Starbucks assessed the mobile payment option by measuring application speed, transaction speed and total customer wait time, says Brady Brewer, vice president of Starbucks Card and brand loyalty. In all instances, Starbucks Card Mobile was the fastest way for customers to pay.”

Eric Schmidt: All of Google’s Strategic Initiatives in 2011 are Mobile

More signs that mobile’s growth is only going to accelerate. Keep in mind that although there’s an enormous iPhone craze going on, only about 20% of the mobile phones in the US are smartphones. That’s a lot of headroom for growth, and much of Google’s mobile efforts will make phones both more powerful (thus desirable), and cheaper. That’s a powerful combo.

Startup Personalizes and Socializes Desktop Wallpaper

As i’ve written before, I find startups interesting to follow because the difference between a startup and a brand experience is becoming virtually indistinguishable, in terms of the end product. Here’s another example of a product that a number of companies could have come up with … anyone from Nikon to Kodak to Apple. Instead, it’s a small startup that got it out the door.

Social Media Breeds Edvertorial – WWD.com

A very good read. And while the content trend has been building for a while, it seems poised to begin accelerating as digital-based spending did about 7 years ago. This article focuses on the fashion industry, but of course the concept applies to just about any category.

Washington Post Lauches SocialCode, a Facebook Brand-builder – MarketingVOX

Last November my speech at AdTech focused a lot on the trend of publishers getting into the marketing game. This is a huge play along those lines. Details are a bit murky, but what’s clear is that companies are starting to view their communications from a much more content-oriented angle.

Beware the Ad-Industrial Complex. | The Drift from Upstream

I like the parallel Doug Weaver draws in this, between Eisenhower’s self-perpetuating “Military Industrial Complex” and the ad industry, which stands at a point where often the best advice would be to minimize spending in the very manner which they derive much of their profits.

Facebook, Facebook, Facebook » Sociological Images

This is a rather sarcastic look at how the Washington Post has splattered Facebook all over their pages. And while this particular example may be a little over the top, the annotated screen grab serves as a pretty good outline for what all the opportunities are for integrating social media plugins into your a given site.

Life After Santa

Funny new campaign for the Prius. There are a lot of quirky cultural references. It’s quite a comprehensive campaign, including a lot of live location-based events, which are then shot on video for social media distribution. It’s a smart way to do something on a local level and extend that to the larger social media environment.

Keen On… Kevin Kelly: What Does Kevin Kelly Want? (TCTV)

Given KK’s background, I’m always fascinated with what he has to say. Most interesting to me is his comparison in the second video between the early days of Internet experiences, circa 1985, versus today, and how the two are really entirely different mediums. I completely agree, and the long term implication is that the Web is constantly evolving the way no other medium ever has. While all mediums have content shifts throughout their lifespans, the pace of technological progress on the Web gives it an entirely new dimension. One that requires keeping up with trends the way no previous medium ever has.

4 Ways Predictive Analytics Are Being Applied to Business

As someone once said, “The information revolution came and went, and the information won.” What we’ve been left with is a lot of information and little sense of what to make of it. Perhaps the most interesting trend in marketing at the moment is the way data is being crunched and insights derived from it. And the next step beyond figuring out what’s going on is what WILL be going on.

{ 0 comments }

The latest trends in social media and content marketing.

Logic+Emotion: 11 Actionable Trends For 2011

Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.

5 Web Technologies and Trends to Watch in 2011

One of the more tech-focused trend projections I’ve seen.

I Didn’t Know You Could Do That With Google Docs

Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.

Foursquare Puts The Kibosh On Friend-Tip Spamming

Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see how easy it will become for companies to game that system, eventually rendering it useless (anyone remember search engines right before Google came out?). With this move, Foursquare is clearly dealing with this type of situation.

eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010

While mobile’s been genuinely hot for the past year or so, people have still doubted it’s ecommerce potential. And while there are certainly a lot of holes to be filled, this is some remarkable data confirming that when given a shopping environment they’re comfortable navigating and purchasing from, they’ll shell out the bucks.

Avatar Kinect brings magic of motion-controlled chatrooms to 360

I never thought I’d see a SecondLife-type VR system and Microsoft appearing in the same post here, but when you look past the cliched confines of this current technology, I think there’s big potential. And while social media may be shaping up to be more about our real selves than our imaginary selves, I think this potential runs more into the entertainment/gaming area. There will always be appeal for escapism, and I could see this being more about creating fictional characters with real personalities than anything else. Think anyone being able to create a Max headroom and run their own talk show.

Data: StumbleUpon Beats Facebook As Top Social Referrer

If this holds, StumbleUpon will be looking at a lot of potential for generating revenues from advertisers. And it certainly should place them on the list of content development and distribution partners.

Funding Lessons from a Successful Kickstarter Campaign

If you haven’t heard about this story, it has a lot of great branding, marketing and product development elements. Be sure to watch the video on the company’s site.

Has Google Admitted Defeat in the Social Web Race?: Tech News and Analysis «

The battle between Google and Facebook only seems to get more and more interesting. This is a good read, although I seriously can’t imagine Google already throwing in the towel, whatever trends the analyst sees.

Marcel the shell | The Glue Pot

I’ve been reading Clay Shirkey’s “Cognitive Surplus”, which speaks to the mass power of creativity that’s continuing to be unleashed through the accessibility of content creation tools. This video is another good example of that.

{ 1 comment }