Posts tagged as:

gamification

10 links that point to the future of digital marketing:

Separating You and Me? 4.74 Degrees – NYTimes.com

This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.

How to Turn Your Instagram Photos Into Wall Art

This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.

Facebook Tests More Variations On Sponsored Stories

If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.

Steve Jobs Was Right: Google IS Turning Into Microsoft

If you follow the tech battle among the 800 lb gorillas, this is a good read.

Here’s How People Look at Your Facebook Profile — Literally

This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read and is certainly worth the separate social media analysis.

Can Gamifying a Restaurant Get You Better Service?

Gamification has garnered a lot of buzz, and many of the projected use cases proposed have been pretty obvious. What I like about this is, it’s employee focused instead of customer. That may sound backwards, but employees are far more likely to use it when they’re the ones getting the potential bonus.

Is Content Marketing an Asset or an Expense?

A very simple premise — is content an expense or an asset. I really like the way this post frames content as an asset. While I’m not a CPA, it continues providing value long after it’s posted, which seems to be the trait of an asset.

A Note to Our Readers About Comments – NYTimes.com

Henry Ford said something to the effect of “If we’d have listened to our customers, we’d have designed faster horses”. Steve Jobs was known for paying very little attention to what his customers said. A quick read of the comments shows how resistant people are to change. Comment threading has been widely practiced on numerous leading online publications, and from experience, I’d say to good effect.

Daily Wrap: Path is Awesome and More

Path is an app with a very fluid timeline presentation. I think the UX definitely needs some attention (but then what startup’s UX doesn’t).

‘We Are the 99 Percent’ Joins the Cultural and Political Lexicon – NYTimes.com

A fresh look at the 99% meme, which is as close as the OWS movement came to a clear position.

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The latest in new media marketing strategies and tactics:

Facebook Paying Users For Ad Views: The Good, The Bad, and The Psychologically Ugly | Fast Company

I’m voting ugly on this one, although if Facebook is paying their users to watch ads, why wouldn’t brands go straight to consumers and cut out the middle man? Be sure to watch the video regarding several landmark studies that have been done in the area of rewards and motivation.

Coca-Cola Marketing Shifts from Impressions to Expressions – Joe Tripodi – The Conversation – Harvard Business Review

With so much talk happening on the content marketing front, it’s interesting to hear the CMO of Coke talk about how theyve made the transition and what some of the challenges have been.

3 Reasons Curation is Here to Stay

As this article will drive home, curation is shaping up to be a lot more than an inexpensive form of content development. This is an area brands Should be paying a lot of attention to. Not only is it a cost-effective way to flesh out a content strategy, its also showing potential for being a valuable business model. And we see over and over how often companies leave that money on the table nay to be scooped up by nimble startups

Why Data Matters, Another Intersting Signal: Direction Requests – John Battelle’s Searchblog

I’ve been posting more and more about data here, and I couldn’t summarize why any better than this post. Marketing is more and more about context around the person we’re targeting. It’s pretty easy to see how this could lead to a range of creative solutions.

Top 5 Reasons Why Brands Need to Focus on Earned Media | Brand Advocacy and Social Media ROI Blog | Zuber Rants by Zuberance

Whether you call it content marketing or earned media, the principles are the same.

Facebook Adds Granularity To Sharing Options

I certainly get this extension of the like button. A lot of people, myself included, will appreciate the added specificity of targeting your message. At the same time, I know that simplicity is one of the great enablers of the sharing. Sure, it’s not a huge difference, but there is a different between simply liking something almost reflexively, and thinking about just who you’re going to send the link to. Sure, this won’t drive a wooden stake through Facebook, but as things get more complicated, it makes room for something simpler to come in underneath.

Google’s Plan to Take Android Everywhere: Tech News and Analysis «

This is where Google’s Android starts to pull away from Apple. There was a parallel situation that happened in computing prior to the Web, when the networking of computers and the accessories (apps) that came with them were more important than the boxes themselves. This is that scenario all over again, on mobile devices.

Wannabe SEALs Help U.S. Navy Hunt Pirates In Massively Multiplayer Game | Fast Company

The idea of the military using gaming seems obvious, yet I’m sure there are crazy security issues. However, this is a smart mix of gamification and the idea of crowdsourcing strategic insights. Brilliant, and likely something that could be applied to all sorts of social or civil issues. With social games like CityVille having 88 million monthly active users, and the future of all forms of gaming sure to experience remarkable growth, I could even see the realism of tying the game to actual issues an added bonus.

5 Branded YouTube Channels That Get it Right [VIDEOS]

The idea of video as content isn’t new, but perhaps due to early viral videos not providing the payout brands had hoped, there’s been seemingly less interest in client-generated video content. Of course, with more social sharing options and increasing opportunities for driving conversions or Facebook Page acquisitions, this could be changing.

Beyond Blog Posts – A Guide to Innovative Content Types | SEOmoz

A good breakdown of various types of content which companies can produce within a range of budgets.

Google I/O in a Nutshell: All the News You Might Have Missed

A good overview of the big initiatives happening at Google. Previous, I’ve posted an article about Eric Schmidt stating that all of Google’s 2011 strategies were around mobile. This backs that up, and shows what a threat Google is going to be to Apple’s current mobile and tablet business. If anything, I’d guess this drives the WAP business, and moves things away from app development, due to the growth of a second major platform.

 

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The latest in new media marketing strategies and tactics:

Mark Zuckerberg | 30 Second MBA [VIDEO]

I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.

Why Color May Be The Next Twitter

Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.

Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design

Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program. And maybe that’s where it’s most effective.

Missiles Into Models | Fast Company

These are seriously sick 3D maps. Just what I need, another reason to stay inside with my iPad. Be sure to watch the bottom video.

A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design

An interesting stress test for brands. How far does your brand extend?

Add Location-Based Q&A With the Localmind API

I like this Foursquare API’s spin on the Foursquare platform. Use Foursquare to ask questions of people who’ve already checked into a place. Perhaps limited to a small number of questions, but it certainly adds depth to the Foursquare experience.

Children’s Hospital Boston

As top social media goals for companies often center around Facebook ‘Likes’, don’t be surprised to see more brands taking intrusive steps like this.

DIGIDAY:DAILY – 5Qs: Federated Media’s John Battelle

John Battelle answers 5 questions every ad person should be curious about.

PlaceIQ’s Location-Aware Advertising Can Target You Block By Block

The real potential behind mobile advertising is targeting based on information about the user. This gives a long list of reasons why mobile is so information rich to marketers. Now they just have to sort through all this data to create an easy-to-use way to apply and purchase this targeting.

Curation Tool Storify Opens To The Public

If you’re practicing content marketing, then you’re likely using aggregation as a form of content. And while that usually consists of Sharing or ReTweeting links individually, Storify helps you collect related links and create a storyline within that content. It’s probably best applied to audiences that are looking for a more complete point of view on a given subject.

Mind controlled apps hit the market | Technology | Los Angeles Times

Perhaps the most interesting area of mobile app technology will be when we start plugging those apps into heart and brainwave monitors. The couple of apps profiled here give a snapshot of the direction that’s going.

 

 

 

 

 

 

 

 

 

 

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