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foursquare

The latest in new media marketing strategies and tactics:

Mark Zuckerberg | 30 Second MBA [VIDEO]

I really like this. Innovation is a process, not a lightning bolt. Great perspective from one of the true visionaries in business today.

Why Color May Be The Next Twitter

Given I’m in new media, I follow about anything that gets 2 out of these three: Money, Hype, or Users. Color has the first two in abundance. But I think the potential to become a social network is a little off. While I think it could be a big hit among the photogs, the photography category isn’t anything close to the sms category, Twitter’s launch pad. It also seems to be too event-related to really consume our waking hours the way Twitter does with so many people. That said, looking forward to trying it.

Nifty App Converts Email Into A Game, Helping You Blast Through Your Inbox | Co.Design

Maybe it’s just because I saw Seth Priebatsch’s SXSW preso on SCVNGR, but the concept of gamification seems to be gaining buzz. I admittedly think some of it’s over-hype, but this email tech shows how it can be as much about correcting or improving behavior than any long term rewards program. And maybe that’s where it’s most effective.

Missiles Into Models | Fast Company

These are seriously sick 3D maps. Just what I need, another reason to stay inside with my iPad. Be sure to watch the bottom video.

A New Gauge For Brand Strength: The Tangible Brand Test | Co.Design

An interesting stress test for brands. How far does your brand extend?

Add Location-Based Q&A With the Localmind API

I like this Foursquare API’s spin on the Foursquare platform. Use Foursquare to ask questions of people who’ve already checked into a place. Perhaps limited to a small number of questions, but it certainly adds depth to the Foursquare experience.

Children’s Hospital Boston

As top social media goals for companies often center around Facebook ‘Likes’, don’t be surprised to see more brands taking intrusive steps like this.

DIGIDAY:DAILY – 5Qs: Federated Media’s John Battelle

John Battelle answers 5 questions every ad person should be curious about.

PlaceIQ’s Location-Aware Advertising Can Target You Block By Block

The real potential behind mobile advertising is targeting based on information about the user. This gives a long list of reasons why mobile is so information rich to marketers. Now they just have to sort through all this data to create an easy-to-use way to apply and purchase this targeting.

Curation Tool Storify Opens To The Public

If you’re practicing content marketing, then you’re likely using aggregation as a form of content. And while that usually consists of Sharing or ReTweeting links individually, Storify helps you collect related links and create a storyline within that content. It’s probably best applied to audiences that are looking for a more complete point of view on a given subject.

Mind controlled apps hit the market | Technology | Los Angeles Times

Perhaps the most interesting area of mobile app technology will be when we start plugging those apps into heart and brainwave monitors. The couple of apps profiled here give a snapshot of the direction that’s going.

 

 

 

 

 

 

 

 

 

 

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The latest trends in social media and content marketing.

Logic+Emotion: 11 Actionable Trends For 2011

Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.

5 Web Technologies and Trends to Watch in 2011

One of the more tech-focused trend projections I’ve seen.

I Didn’t Know You Could Do That With Google Docs

Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.

Foursquare Puts The Kibosh On Friend-Tip Spamming

Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see how easy it will become for companies to game that system, eventually rendering it useless (anyone remember search engines right before Google came out?). With this move, Foursquare is clearly dealing with this type of situation.

eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010

While mobile’s been genuinely hot for the past year or so, people have still doubted it’s ecommerce potential. And while there are certainly a lot of holes to be filled, this is some remarkable data confirming that when given a shopping environment they’re comfortable navigating and purchasing from, they’ll shell out the bucks.

Avatar Kinect brings magic of motion-controlled chatrooms to 360

I never thought I’d see a SecondLife-type VR system and Microsoft appearing in the same post here, but when you look past the cliched confines of this current technology, I think there’s big potential. And while social media may be shaping up to be more about our real selves than our imaginary selves, I think this potential runs more into the entertainment/gaming area. There will always be appeal for escapism, and I could see this being more about creating fictional characters with real personalities than anything else. Think anyone being able to create a Max headroom and run their own talk show.

Data: StumbleUpon Beats Facebook As Top Social Referrer

If this holds, StumbleUpon will be looking at a lot of potential for generating revenues from advertisers. And it certainly should place them on the list of content development and distribution partners.

Funding Lessons from a Successful Kickstarter Campaign

If you haven’t heard about this story, it has a lot of great branding, marketing and product development elements. Be sure to watch the video on the company’s site.

Has Google Admitted Defeat in the Social Web Race?: Tech News and Analysis «

The battle between Google and Facebook only seems to get more and more interesting. This is a good read, although I seriously can’t imagine Google already throwing in the towel, whatever trends the analyst sees.

Marcel the shell | The Glue Pot

I’ve been reading Clay Shirkey’s “Cognitive Surplus”, which speaks to the mass power of creativity that’s continuing to be unleashed through the accessibility of content creation tools. This video is another good example of that.

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