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Cannes case studies, Verizon’s minority report future, and a first look at the Facebook phone

The latest in new media marketing trends:

Cannes Cyber Lions: The Winning Case Studies | Digital Buzz Blog

The headline says it all. Good stuff.

Three senior executives on the future of marketing – McKinsey Quarterly

I like the bookend effect of the first and last projections. Firstly, the CEO of Virgin Atlantic reminds us that big, mass media still packs a lot of power. And then a Yahoo! Research scientists tells us the future of marketing will be more and more scientific. Of course, both are correct, and like the influx of technology into marketing, the ones who can blend the analytical with the emotional will have the most consistently good ideas.

Note: To read this you need to register, but it’s free.

The Compelling (or Creepy) M2M World of Verizon Wireless

If you’d like a quick glimpse of the future of the internet, this is your article. I’ve posted on the “Internet of Things” before, and this is a good outline of what parts of our lives that will touch. It’s also good to see a more buzz-friendly term, “M2M” emerge. Stands for “Machine-to-machine”.

First look at HTC Status, the Facebook phone – CNET

I’m not digging the design, but have to say the FB button is nice functionality. The messaging is well integrated to the FB experience, as well. It also looks more rugged than most of the large screen smartphones. All that, combined with the $50 pricing, should make this a good product for you mobile users who primarily use texting for their communications.

Microsoft Licenses GeoVector Patents For AR Navigation, Digital Watermarks | TechCrunch

Where MSFT spends their money is where they think the future is. I really like how the explanation of this technology sounds so simple. Simplicity is undoubtedly an even bigger factor for mobile than it is with desktop computing.

Shapeways | Passionate about creating

3D printing has been making big strides, but this site has a lot of potential for it’s speed, cost and tools enabling the creation of products. This space should get very interesting fast.

REPORT: Facebook Click Ad Rates Rose 22% In Quarter

Firstly, keep in mind that stats on Facebook ad CTRs are very new, and there’s an obviously broad range to the data. But it’s not surprising to see money going into Facebook’s paid ads to support the money going into brand pages. Additionally, Facebook has made recent hires to improve the performance of their display ads, so this could be the start of a longer trend.

The Most Engaged Population In Europe Is Dutch But The Future Is Russian

This is an interesting projection of future Internet influence by European country. If true, it will take a few years to play out, but definitely something to read and keep in the back of your mind.

Are There Already Half As Many Users On Two-Week Old Google+ As There Are On Twitter? – AllTwitter

The data is a little thin, and Twitter is not Facebook — Google’s ultimate target — but nonetheless, this is an impressive start. If this is even close to accurate, it indicates Google has done a good job leveraging their size and influence to generate both buzz and desire (or in social stats terms, Mentions and Positive Sentiment  ;) for Google+.

Smartphone Adoption and Usage | Pew Research Center’s Internet & American Life Project

A good update of figures around smartphone penetration in the US. Most interesting is that while accessing the Internet daily is common among smartphone users (68%), that could be in part because about 1/3 of them report not having high-speed broadband at home.

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Facebook gets roasted, the value of human editors, and MTV goes Tumblr

The latest in new media marketing strategies and tactics:

Facebook Gets Roasted By Google, Twitter & Foursquare [VIDEO]

Funny stuff with good VO’s by Penn Jillette and Gilbert Gottried

Seven Things Human Editors Do that Algorithms Don’t (Yet) – Eli Pariser – The Conversation – Harvard Business Review

With aggregation-slash-curation coming on strong, there are options as to how that’s accomplished. Algorithms are tempting, but they definitely fall short in a few areas, as outlined here.

One-Quarter of Tablet Users Report the Bathroom as a Popular Place to Log On | Adweek

I like the shifting of tablets away from mobile. While I get the mobility, I think the “lean back” and “immediate access” features are more compelling.

Man Ordered To Tweet 100 Times For Defamation – Slashdot

Truth? Fiction? You tell me which is stranger.

New Mobile Marketing Study: What it Means for Content Marketers

A lot of useful stats, as well as some good general directions for ways different business models can apply mobile to their marketing mix. Right now, mobile solutions are highly contextual to different business models, but there are a lot of options for companies to get involve

Intel® The Museum of Me

This has been going around a lot, but it’s definitely worth another post. A nice shift from the usual stunts linking people to various gag headlines.

Groupon Counts on Writers and Editors to Build Its Audience – NYTimes.com

If you’re in the creative field, this is a must read. It’s in line with the broader trend of crowdsourcing in that creative is more and more viewed as something that can come from a much broader set of people than previously thought.

Best quote of the article: “My dream,” says Mr. Weiner, 26, “was to get a job writing comedy and make more than minimum wage watching dogs die.”

IDC: Google Overtakes Yahoo In Display Ads For First Quarter Ever

This is key because Google’s entire approach to advertising is the elimination of media buyer/seller friction. Paid media is going to be around for a while, but Google’s self-service approach has enabled it to move into the nooks and crannies that small and medium size businesses can take advantage of. Perhaps even more interesting for the future is that Google’s responsive, on-the-fly approach to advertising is well-suited for connecting paid media budgets to social media and content marketing efforts.

MTV Launches Tumblr As Part of Digital Expansion

Tumblr’s been showing strong user base growth, so it’s interesting to see large brands adopting it. Tumblr still appeals to the early-adopter set, but if that’s a large portion of your target audience, then it makes sense to take your content there.

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Drudge v. Zuckerberg, 2011s most creative people, and CMOs seeking content marketing

The latest in new media marketing strategies and tactics:

Dodge Rolls Out First Filmstrip Banner Ad

Look for a lot more of this type of experimentation going on. Rich media a la Web 2.0 never really quite nailed it, but publishers have to deliver some deeper level of engagement than what most banners current provide, or CPMs are going to stay in the cellar.

Most Creative People 2011 | Fast Company

While you might not recognize a lot of the names on this list, the brands they’re associated with is a good overview of what companies are shaking up the world right now.

New Roper Study: 9 in 10 CMOs See Value in Content Marketing « FUEL LINES

Content Marketing isn’t a term you see used a lot right now, but given these stats, I’d guess that will be changing fast.

No Check-Ins Needed. Shopkick Sends You Deals From Your Couch: Tech News and Analysis «

While I find attempts to force users to pay attention to commercials futile in the long term, the technology that’s being applied here has potential that could make that experience engaging and gamelike. Audio-sensing — basically Shazam for TV shows — has a lot of potential for getting offers, coupons, or content from the TV screen onto the mobile handset.

Why Matt Drudge Still Beats Mark Zuckerberg: Tech News and Analysis «

A couple of things i really like in this article. One, that it shows you don’t need all the latest bells and whistles to succeed in content marketing. Secondly, that content is an ongoing process, and not something you put up and walk away from.

The 3 Habits of Highly Effective Brands – The Atlantic

A well-written (and short) piece on what the top brands are doing. What’s most interesting is that the brands taking these steps are in a broad range of industries.

9 Outstanding Websites for Design Inspiration

Some nice examples of web design. Most of these may not fit your average Drupal or WordPress template, but that’s one thing that makes them stand out.

Apps 6 Times More Popular than Web on Phones, Less Popular on Tablets

This isn’t surprising at all, but I think as companies get more experienced at delivering content for the smallest screen, they’ll get the WAP technology down to the point where they don’t need apps. Of course, if you CAN get someone to download your app, you have your brand on some of the most valuable real estate in marketing.

Gaining Authority in the Age of Digital Overload

The point is, brands have to start thinking about media in terms beyond buying their way in.

Case Study: Caterpillar and blue collar social media marketing

When it comes to content marketing and social media, so many companies worry about putting employees in the social media spotlight. This interview has an excellent quote that sums up the opportunity for so many companies: “The Caterpillar organization is filled with the smartest engineers and industry experts in the world. We want to leverage their expertise and promote the individual’s persona so the reader has a better understanding of who is speaking about a certain topic, and why should they be trusted.”

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The latest wearable cameras, Twitter and the future of TV, and YouTube’s extreme ironing

The latest in content development trends for digital marketing:

Twitter and the Future of TV

Some good examples cited on how Twitter is impacting TV viewing, forging trends in the social viewing space. There have been a lot of social viewing apps roll out, but they all seem to lack the big missing ingredient in social media: Audience size. Twitter has that, although it’s a scattered and primarily one-directional communication. What I like about the show examples is they’re creating a sense of personalization despite Twitter’s mass media platform, not unlike the way celebrities have been using it.

Wearable Cameras Move Beyond Sports to the Mainstream – NYTimes.com

A couple of remarkable features from the new Looxcie ‘wearable’ camera. It clips on your ear and records video, sending it to an Android phone. And it has a 30 second buffer, so you can keep it on, and if you see something happen, you can push a button and grab the past 30 seconds of footage. A lot of opportunities here for marketers looking for new angles on content development.

YouTube to Launch New Discovery Tool Tonight; Here Comes Extreme Ironing

If you think YouTube has saturated the public taste for bizarre video, it’s more like they’re just ramping up. You have to read about these various types of video content to believe it. Not only is there a series of ‘extreme ironing”, there are subgenres, like “underwater extreme ironing” and “skydiving extreme ironing”. And YouTube is going to help us sift through all this with a new feature, YouTube Topics. If you’re a brand and thinking all the good content opportunities are taken — even in video — you might want to rethink that. Or at least hire some good creative thinkers.

SkyFire Pulls In Nearly $1 Million In Its First Weekend On The App Store

Generally I don’t recommend large brands get into the app game to create a new direct revenue stream. But this example certainly points to a lot of opportunity. The big differentiator here is, in addition to a product with an obvious appeal to many iPhone users (it plays Flash files on the iPhone in a rather clever manner), they’ve been generating good buzz, and for quite a while. So while it may seem like an overnight success, the company has been producing products, and generating buzz, that paved the path for this type of explosive sales growth.

The Dangers of Content Marketing on Facebook | Geoff Livingston’s Blog

This is a great point to be aware of, but it’s also one of those areas that brands simply have to look at practically. Facebook wants rights to posted content to protect themselves from an image showing up in an ad, presentation, or whatever, and then them getting sued for not ‘owning’ it. But the author’s point is correct for additional purposes. Most brands should not rely on a social media property they don’t own for their ongoing content development programs. For one, if their content is worthwhile (and not completely tied to the social network experience), then they should be featuring it on their own site as well. And secondly, even the most powerful social networks have no guarantee of longevity. Think MySpace.

Facebook Serves Nearly a Fourth of U.S. Display Ads | ClickZ

Facebook’s volume puts them at number one, more than twice as much volume as Yahoo, the runner up. This from a company that several years ago didn’t have much of an ad program. What I’m both hearing and seeing is that Facebook doesn’t necessarily drive the highest response rates, but their cost-per-click number are very strong. And of course, the farther down the conversion path you take the metrics, the more important the numbers are to advertisers.

1.0 Is the Loneliest Number — Matt Mullenweg

The idea of agile development has been slow to take off in marketing, and it’s understandable, given that marketing itself is a rather agile process. But I think as content development starts to play a larger role in company’s marketing efforts, it’s going to be a feasible approach for a range of content efforts. This is a great take on what that process can be like.

Even Merton Hasn’t Been On Chatroulette In Months

Great story on Merton, who’s probably the best thing to ever happen on Chatroulette. The video of his Chatroulette performances is a must see.

Attention Hockey Fans! Watch the NHL on Roku, Boxee & More

Having long ago cut the cable, and tiring of TV hacks like Ustream for watching Monday Night Football, I applaud the NHLs efforts in taking their content to the audience.

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