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culture

The latest trends in social media and content marketing.

Logic+Emotion: 11 Actionable Trends For 2011

Very solid predictions on where companies should be placing their emphasis in the social media and content marketing space.

5 Web Technologies and Trends to Watch in 2011

One of the more tech-focused trend projections I’ve seen.

I Didn’t Know You Could Do That With Google Docs

Imagine a video showing nothing but the creation process of a business presentation that’s 450 pages long and full of charts, data and bullet points. Oh, and it currently has over 1,000,000 views on YouTube. Companies have more ways to tell their stories than ever before. They just have to get creative with them.

Foursquare Puts The Kibosh On Friend-Tip Spamming

Recently I read a good post that addressed the potential issue around companies being able to game social networking systems by encouraging users to “Like” them, thereby inflating the actual love for the company. That may seem good for social media marketing in the near term, but if Facebook and others are basing their search engines on that type of algorithm, you can see how easy it will become for companies to game that system, eventually rendering it useless (anyone remember search engines right before Google came out?). With this move, Foursquare is clearly dealing with this type of situation.

eBay: Mobile Sales Grew From $600 Million To $2 Billion In 2010

While mobile’s been genuinely hot for the past year or so, people have still doubted it’s ecommerce potential. And while there are certainly a lot of holes to be filled, this is some remarkable data confirming that when given a shopping environment they’re comfortable navigating and purchasing from, they’ll shell out the bucks.

Avatar Kinect brings magic of motion-controlled chatrooms to 360

I never thought I’d see a SecondLife-type VR system and Microsoft appearing in the same post here, but when you look past the cliched confines of this current technology, I think there’s big potential. And while social media may be shaping up to be more about our real selves than our imaginary selves, I think this potential runs more into the entertainment/gaming area. There will always be appeal for escapism, and I could see this being more about creating fictional characters with real personalities than anything else. Think anyone being able to create a Max headroom and run their own talk show.

Data: StumbleUpon Beats Facebook As Top Social Referrer

If this holds, StumbleUpon will be looking at a lot of potential for generating revenues from advertisers. And it certainly should place them on the list of content development and distribution partners.

Funding Lessons from a Successful Kickstarter Campaign

If you haven’t heard about this story, it has a lot of great branding, marketing and product development elements. Be sure to watch the video on the company’s site.

Has Google Admitted Defeat in the Social Web Race?: Tech News and Analysis «

The battle between Google and Facebook only seems to get more and more interesting. This is a good read, although I seriously can’t imagine Google already throwing in the towel, whatever trends the analyst sees.

Marcel the shell | The Glue Pot

I’ve been reading Clay Shirkey’s “Cognitive Surplus”, which speaks to the mass power of creativity that’s continuing to be unleashed through the accessibility of content creation tools. This video is another good example of that.

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The latest trends in content development and social media:

Adverblog: The digital story of nativity

Imagining social media at the time of Christ’s birth.

Revolutions: Facebook’s Social Network Graph

A remarkable visualization of Facebook friendships around the world. What’s most interesting is how you can make out international borders between countries simply by the tendency of one country’s population to use Facebook more than the other’s.

Now THAT is a nice profile picture. Like.

With the recent reconfig of the Facebook home page, they left a seam for clever manipulation. For a while we’ve been able to have large profile images down the left column. Then, by utilizing the tagging of photos that would appear in his photo strip at the top, then bringing all of them together in a smartly-cropped series of the same original photo, voila! (the creator is a french artist)

How Much Is a Tweet Worth? $500, Says Toyota

I think we’re going to see a lot more of this type of campaign. Rewarding purchasing customers for promoting the brand online. By focusing on something like Tweeting their purchase, Toyota can identify their most influential new customers through this campaign. And by focusing their efforts (and their money) on those who’ve just purchased, they’re making it performance-based at the same time.

Cupidtino – the first (and only) “Mac-inspired” dating site for Apple fans

It’s hard to say how serious this is, although they have at least a lot of sweat equity put into it. But taking it seriously for a minute, how many brands could this ever happen to? A site where you choose your mate based on a specific brand they buy.

Why the social-media aggregator has croaked | The Social – CNET News

Came across this article from 9 months ago and was struck by it’s relevance (of course, that’s only remarkable in an absurdly transitional industry like interactive marketing). And the message is yes, things can move too fast even in this industry. The way things have played out since this was written only underscore that point.

Facebook friends Clicker to give users a Facebook-friendly Internet TV guide | Technology | Los Angeles Times

A lot of companies have been poking around this space, but many of them were doing it without really using Facebook’s TV show data. But when you combine the shows your friends like with TV schedules, you get a good way to flag people of what’s on that they’ll probably like. It solves the chicken-egg issue of needing relevance right out of the blocks.

“Bed Intruder” Was Most-Watched Independent YouTube Video of 2010

You can read the list and click to individual vids, or just watch YouTube’s mashup of them all.

Top Twitter Trend for 2010: No, It Wasn’t Justin Bieber: Tech News «

Interesting list in that I would have thought this was all celebs. That could be a result of their new trending algorithm emphasizing changes in popularity instead of simply Tweet volume. But I’ll take it as a hopeful indicator that people are concerned about bigger issues than celebrity ;)

YouTube Launches Trends Page to Highlight Popular Videos

This is interesting, although YouTube’s rating system and view counts have always been pretty good trend indicators.

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The latest trends in content development and social media:

Why the 5 “Best Internet Meme” Finalists Went Viral [INTERVIEWS]

It’s not easy explaining the success of viral memes, but these ponderings are a good attempt.

Have Mobile Apps Jumped the Shark? – MarketingVOX

I’ve posted several reports in the past 6 months or so that point to mobile apps as being a more challenging market than many would think. This certainly supports that. Of course, there’s a lot of major upside in the mobile market outside of apps.

How Online Reading Habits Have Changed Over 2010

While I always like a good read on developing trends, when they refer to Twitter as “the place to see breaking news”, you know they’re talking about the early adopter set. (Twitter, a Pew survey just revealed, is used by 6% of the entire adult population.)

Celebrities’ Internet “Deaths” Raise $1M for Charity

Not sure what this says about non-profit marketing, Twitter, celebrities, or even billionaires, but at least they reached their donation target. What’s most surprising to me is that this campaign received quite a lot of press, and still had a difficult time reaching their goal. Perhaps they were overly optimistic. But it’s funny that Usher couldn’t refrain from Twitter for even a week.

The Full List Of The Top iPhone And iPad Apps Of 2010

While everyone talks about mobile gaming as the big trend, the highest grossing iPad apps for the year are the very functional Pages, Numbers, and Keynote. Of course, many game and other apps have been late to the iPad, and there’s plenty of time to catch up.

WikiLeaks’ Julian Assange: The Hilariously Over-The-Top, Strange Animated Video

If this is the future of news, put on your seat belt. This is “train wreck” compelling. My favorite part is either Sarah Palin sitting on a rocker on her front porch, or the fact that the entire thing is in Japanese, except for the last line “Find out more on Facebook.”

Who Uses Twitter? Not My Techie, 30-Something Friends

A recent survey from Pew on who uses Twitter, and who doesn’t. The stats really don’t surprise me, based on my own informal surveys. Twitter is moving more to a content delivery platform, and for certain circles it’s a great way to get your information out there. But it’s clearly not anywhere near mainstream at this point.

Google Books “Whale Fail”

Have to say, a much more visually compelling whale than Twitter’s.

Nike LeBron Video Soars Again as Heat Meet Cavaliers – Advertising Age

More proof that there’s no such thing as bad press?

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