Posts tagged as:

culture

The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

{ 0 comments }

The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

{ 0 comments }

The latest in new media marketing trends:

New Apps for iPhone & Android, June 2011

What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.

Op-Art: Like it or Unfriend It – Graphic – NYTimes.com

Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.

iPads Generate 1% Of the World’s Web Traffic [STATS]

Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time around.

How a Google-Hulu Tag Team Threatens Facebook’s Future – Technology – The Atlantic Wire

More pieces that are seeming to fall into place around Google’s social push.

Twitter Testing Facebook-Like Message Wall [PIC]

If anything, Twitter has proven that just because you have a simple product doesn’t mean you have a simple user experience. What I find more interesting, though, is that Twitter has been blatantly positioning itself as a content consumption platform, but this is a strong move towards user-interactions. Perhaps they’ve realized that the key to the future of content consumption also involves a large sharing component.

Where in the World Are Google Plus Beta Testers? [Map]

If you’re launching a social product, what regions of the world do you need input from? Here’s Google’s answer.

Experiments on Google+ and Twitter Influencing Search Rankings | SEOmoz

A case study on how different social media channels impact search rankings. The SEO Pyramid at the bottom of the article is worth the entire read.

Beck’s Goes Virtual in ‘Green Box’ Art Campaign | CMO Interviews – Advertising Age

An interesting campaign, assuming the artwork revealed is good. My only question is, downloading an app often requires WiFi, so hopefully that’s something they’ve thought out. Perhaps most interesting is where the Beck’s global marketing manager states that they are leading with experiential and supporting that with paid media. That approach has been a long time coming.

Harnessing the Power of Feedback Loops | Magazine

Interesting case studies on the challenge of trying to change behavior. The key takeaway for me is that when you make people part of the process, it greatly improves the long term results.

{ 0 comments }

The latest trends in digital marketing:

Why Do People Follow Brands? [INFOGRAPHIC]

As I’ve stated, I’m always a little skeptical of surveys, but this does indicate Liking a brand leads to good results.

5 Ways the Advertising Industry Is Preparing for a Digital Future

Some interesting videos out of Cannes that capture emerging trends in the advertising biz.

Facebook hires iPhone, PS3 hacker – Topix

How are things changing in corporate culture? “Hacker” is seen as a good resume tick.

Facebook Experiments With Comment Ads

This is an interesting move, but I’m not sure it addresses Facebook’s real display problem. The issue I’ve seen is that the ads get low response but high conversion rates. That indicates they’re not getting noticed, or aren’t compelling enough. I think the lack of a clear, impacting headline or message here will make these less visible than their current display offering. Of course, these will also go onto people’s Wall, which offers good visibility.

Facebook Marketing Statistics, Demographics, Reports, and News – CheckFacebook

A good general reference tool for Facebook’s global impact. Some of the “% Online Population” numbers feel a little off, but overall there’s some valuable info on here.

Does Social Media Have A Return On Investment? | Fast Company

If speculation about a tech bubble proves correct, ROI will become a hot topic fast.

Silencing Speech With Propaganda – NYTimes.com

A look at how broader communication trends impact large civilizations. While the online marketing world tends to get caught up in individual messages and their perceived impact, this article goes into why the bigger trends happen at a much higher level.

Criteria for Choosing a Full-Service Content Marketing Agency

As a recent Roper survey stated, 9 out of 10 CMOs see content marketing as the future of advertising. Time for brands to figure out what it is.

Stay N Alive: The Power of Google+: Privacy “Circles” the Entire Experience

It’s going to be interesting to see if Google can pull off Google+ better than their previous social endeavors. Reading this, though, the first thing that hit me is, it sounds complicated. The second thing is, I’m not sure it’s a good idea to force people to make more choices when they go to post, other than just ‘Share’. Time will tell, and these days, it doesn’t take much time.

{ 0 comments }

The latest in new media marketing strategies and tactics:

Dodge Rolls Out First Filmstrip Banner Ad

Look for a lot more of this type of experimentation going on. Rich media a la Web 2.0 never really quite nailed it, but publishers have to deliver some deeper level of engagement than what most banners current provide, or CPMs are going to stay in the cellar.

Most Creative People 2011 | Fast Company

While you might not recognize a lot of the names on this list, the brands they’re associated with is a good overview of what companies are shaking up the world right now.

New Roper Study: 9 in 10 CMOs See Value in Content Marketing « FUEL LINES

Content Marketing isn’t a term you see used a lot right now, but given these stats, I’d guess that will be changing fast.

No Check-Ins Needed. Shopkick Sends You Deals From Your Couch: Tech News and Analysis «

While I find attempts to force users to pay attention to commercials futile in the long term, the technology that’s being applied here has potential that could make that experience engaging and gamelike. Audio-sensing — basically Shazam for TV shows — has a lot of potential for getting offers, coupons, or content from the TV screen onto the mobile handset.

Why Matt Drudge Still Beats Mark Zuckerberg: Tech News and Analysis «

A couple of things i really like in this article. One, that it shows you don’t need all the latest bells and whistles to succeed in content marketing. Secondly, that content is an ongoing process, and not something you put up and walk away from.

The 3 Habits of Highly Effective Brands – The Atlantic

A well-written (and short) piece on what the top brands are doing. What’s most interesting is that the brands taking these steps are in a broad range of industries.

9 Outstanding Websites for Design Inspiration

Some nice examples of web design. Most of these may not fit your average Drupal or WordPress template, but that’s one thing that makes them stand out.

Apps 6 Times More Popular than Web on Phones, Less Popular on Tablets

This isn’t surprising at all, but I think as companies get more experienced at delivering content for the smallest screen, they’ll get the WAP technology down to the point where they don’t need apps. Of course, if you CAN get someone to download your app, you have your brand on some of the most valuable real estate in marketing.

Gaining Authority in the Age of Digital Overload

The point is, brands have to start thinking about media in terms beyond buying their way in.

Case Study: Caterpillar and blue collar social media marketing

When it comes to content marketing and social media, so many companies worry about putting employees in the social media spotlight. This interview has an excellent quote that sums up the opportunity for so many companies: “The Caterpillar organization is filled with the smartest engineers and industry experts in the world. We want to leverage their expertise and promote the individual’s persona so the reader has a better understanding of who is speaking about a certain topic, and why should they be trusted.”

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Most Marketers Plan to Increase Social Media Spend This Year [STUDY]

Another survey indicated increasing interest in social media by brands. 70% are planning to increase their social media budget this year. Most interesting is that their primary social media goal is to increase Facebook ‘Likes’, and that 87% report that social media is “important” or “very important” to achieving their biggest marketing goal this year. If anyone is doubted that social media has made it to the major leagues, this is pretty strong proof.

Why People Do & Don’t Use Location Apps (Survey)

The findings are interesting regarding mobile trends. I’m surprised at the number who don’t use location-based apps is as low as it is. That seems to be changing. That said, the numbers on this survey feel a little low for complete reliability.

Moat Banner Ad Search

It’s not often I care to search for banner ads, but it does play the full animation, and present details like where it was discovered and when it last ran.

MediaPost Publications Tell The IAB What You’re Spending In Mobile

I’ve stated a few times how the mobile industry is paralleling the early days of the ad industry. There’s currently a growing gap between the use of mobile and the number of advertising dollars being spent there. It’s the same opportunity early buyers of banners and Adwords enjoyed.

Death Stalks the Twittersphere, Offering a Lesson in Consumer Exposure | Bob Garfield – Advertising Age

it’s important for brands to be aware about privacy issues like this to make sure community engagement campaigns aren’t stepping over the creep factor line. I’m sure the awareness factor of this campaign is off the charts. I’d be more curious what the conversion rate is.

How mobile phones are turning into phantom limbs – Telegraph Blogs

I have to say I’ve experienced the same thing. Really demonstrates why this is such a powerful medium. Especially for the early adopters who are before all the noise erupts.

Driving Change: Eight Learnings. | Reinventing

A must read from someone who’s done a lot to drive change within a pretty traditional agency.

Apple to Sell Square Device in Retail Stores – MarketingVOX

If you’re not familiar, Square is a credit card swiper that simply inserts into the headphone jack of an iPhone. And presto, instant credit card acceptance. That combined with it being from the founder of Twitter, it’s definitely one to watch in this space.

Design a Winning Ad Age Cover to Snag a Trip to Cannes | Global News – Advertising Age

Great idea for young creatives.

 

 

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Facebook Triggers Same Hormone As Cuddling

So that explains it. This may be obvious to many. After all, if something’s addictive, it has to be producing some strong, positive effect.

Gartner: tablet hype fueling worldwide dip in PC sales

At Ad Tech this week, Jeffrey Cole from USC Annenberg spoke of trends, and predicted that tablets become the computer of choice for almost everyone except people doing processor heavy tasks, or writing. With a wireless tablet, I could even see them working well for writing. What this means for advertising is even more of a lean-forward experience. Driving quick, near-term engagement is easier the more actively engaged the user becomes. And that’s what tablets do constantly with their hands-on swiping and pointing.

iPhone App Takes a 3D Scan of Your Face, Prints a 3D Model

While most people don’t have 3D printers, the fact that you can create the model with a photo snapped from an iPhone is remarkable.

What Is the Future of Gamification? [Survey]

With apps like Foursquare hinting at the potential of gamification, here are some projections of where that concept could extend.

Airbnb Lets You Rent a Country … For $70K a Night

If you haven’t heard of Airbnb, they’re a fascinating startup story. Their creativity has shown from the beginning, and they continue to demonstrate that through buzz-generating stunts like this.

YouTube sending repeat infringers to copyright school

This is a great solution to a sticky problem. Seems like every time I start thinking Google doesn’t get how to communicate and stay in touch with their customers, they do something brilliant like this.

Nike Seeks Fellow to Start an Open Data Revolution

I’ve posted a lot of articles recently on the growing impact of data on brand development and marketing. Nike’s taking a big leap here, and while this article focuses more on the sustainability angle, if you consider products like the Nike+, there’s clear potential for a big consumer-facing impact, as well.

NuCaptcha’s Advertising Network For Video Captchas Goes Self-Serve

Proof that pretty much every nook and cranny of the Web is open to some form of advertising.

{ 0 comments }

The latest in interactive marketing strategies and tactics:

The 5 Most Viral Facebook Campaigns

The difficulty in assessing these campaigns is also what’s unique about most of them. They weren’t launched by any identifiable sources. They’re also remarkably simple, technologically. Mostly just text status updates.

Get Free Chipotle Food for Watching NBC Promo on Facebook

A good illustration of how campaigns are getting more complex. In this case, i think it’s great how Chipotle has positioned themselves in this deal, leveraging their existing customer base to get NBC to give them considerable publicity, from probably subsidizing this promo, to their CEO being featured on the show.

YouTube in Talks to Broadcast NBA Games

I remember when Fox bought the rights to broadcast NFL games, making it the legitimate 4th network. And then ESPN, a cable company, took on Monday Night Football. Imagine if YouTube bought the rights to half the NFL games, and only showed them online? That’s one way to quickly get a lot of people figuring out how to connect their computers to their TVs. And yes, it would be expensive, but Google has a lot deeper pockets than the networks, these days.

Survey Finds High Rate of Tablet Adoption Among U.S. Immigrants

While this article focuses on the popularity of the iPad over other devices, I think the bigger picture is about the adoption of tablets in general (whichever market penetration stat they use — 4% or 13% — it’s still high for such a new category). I’ve seen tablet prices under $100, and if you consider the combination of a computer that’s very cheap and very easy to use, it’s not hard to see how this is going to radically change computing.

Hacker Makes Facebook Look Like MySpace, Gets Hired

A great story about a guy who hacked Facebook, and then got hired by them. Most interesting is how Facebook’s reaction and ongoing relationship with the hacker varied 180 from how MySpace handled the issue. It’s a single incident, but indicates the depth of how Facebook gets what social media culture is all about. It’s also a great indicator of how corporate culture is changing, as companies should be wanting to hire people like this, not throw them in jail.

MediaPost – news and directories for media, marketing and online advertising professionals

While there’s no shortage of talk about the rapid and structural change of our industry, few posts lay it out so clearly and succinctly as this. Of particular note is this quote: “the report advises that companies develop digital marketing strategies ‘as closely as possible to the business unit’”. It’s marketing’s shot at getting the CEOs ear again.

YouTube – Bill Bernbach on Creative Qualities

I’m certainly not a traditionalist when it comes to marketing, but this video of Bernbach talking about the traits of good communicators is timeless. I love the example he gives of the asylum at the end of the video.

Little Magic Stories: Interactive Art With The Kinect [VIDEO]

Kinect is showing some serious potential in transforming how content is created and delivered. This video shows two kids on a stage interacting with an entirely digital world around them, shown on a projection screen. This is in a similar vein as Avatar Kinect, which I reported on about a month ago (link below). As the production cost of these virtual worlds drops precipitously, the ability to create all sorts of worlds in which we can interact with is going to open up types of content previously unheard of.

Apple to Cut the Starting Price on iAds [REPORT]

If anything, I think this points to Apple’s need to understand that the bulk of their market probably won’t be the big spenders. It’s something Google has understood, and practiced, very well. Mobile, perhaps more than any other category, will do well to appeal to local businesses that spend money more spontaneously, and with much lower spend levels.

Tiny Wings is everything perfect about iPhone games

While I still think Angry Birds is a much more elegant game, this is certainly enough fun for $1. Another example of how it doesn’t take a lot of funding to make an interesting and addictive game.

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Lil Wayne Crushes Oreo’s Attempt at Facebook Record

Kind of an Ashton Kutcher/CNN Twitter race redux. Not really shocking that the celebrities are taking the victories, either. No matter how much brands work it, they can’t out humanize a human.

Search Optimization and Its Dirty Little Secrets – NYTimes.com

If you didn’t catch this article, which exploded on the search blogs this week, read it. It doesn’t matter what aspect of the marketing industry you’re in.

Mobile Phones Will Serve as Central Hub to “Internet of Things”

I’ve posted before on the futuristic ‘Internet of Things’. I like this depiction of the mobile phone as the remote control to, not just your iTunes or TV, but to pretty much everything around you.

A Better Mobile Experience | Facebook

In these images of various phones employing a deeper Facebook connection. In viewing, these feel more like cosmetic issues, but taking individual Facebook components and distributing them across the phone UX does a couple of things. It makes Facebook more omnipresent, promoting use of it’s technology. Secondly, having these integrated into the phone’s database will improve the convenience, and ultimately the reliance people have on Facebook.

Facebook Promises Deep Integration on Many Devices

The big takeaway here is that Facebook wants to be everywhere, and they’re also accumulating the most accurate database of information about your likes and dislikes. Powerful combination.

Make a ClickTurn Ad — ClickTurn

While the value of content marketing is growing, there are still questions about the relationship between content and paid media. Content runs a broad gamut, so it’s not like all content is headline, article copy, and of course, the ensuing community discussion. But when your content can be condensed to an RSS feed, with a headline and copy (or video or podcast), then this is a great option for taking that content message out to paid media units. It’s much like the new Facebook ad units pulling in your Newsfeed posts as the messaging. Only these creatives can go in the places Facebook ad units can’t.

In the Future, Robots Will Surf Their Own Internet | Fast Company

First machines beat us at Jeopardy. Now they’re getting their own social network.

Facebook Page Redesign 2011: All You Need to Know

Given I’m still seeing a lot of Facebook Pages that haven’t updated to the new format, I’ll post this. It’s an inevitability — all Pages will convert March 1st — so no reason not to jump in and figure it out.

LinkedIn Channels 80s Corporate Instruction Videos

I like the concept behind these videos — using the Upright Citizen’s Brigade in short comedic videos demonstrating their service. My issue with the campaign is that it defines ‘content’ the same way so many newspaper publishers do. Thinking that the content experience is not greater than what they publish, disregarding the community as part of the experience. There’s no commenting, but plenty of options to share. Feels very one-sided. I also find it odd that they’re running ads in front of their content, which really feels more like an infomercial than episodic entertainment.

{ 0 comments }

The latest in new media marketing strategies and tactics:

14-year-old knocks “Angry Birds” from top spot – Holy Kaw!

I don’t think anything points to the breakdown of barriers and old-guard structures like this story. The industry of creating impacting experiences is an open field.

Starbucks Starts Accepting Mobile Payments Nationwide

I love this. And while I like new tech like any other early adopter, this is what it’s really all about. Quote: “In testing, Starbucks assessed the mobile payment option by measuring application speed, transaction speed and total customer wait time, says Brady Brewer, vice president of Starbucks Card and brand loyalty. In all instances, Starbucks Card Mobile was the fastest way for customers to pay.”

Eric Schmidt: All of Google’s Strategic Initiatives in 2011 are Mobile

More signs that mobile’s growth is only going to accelerate. Keep in mind that although there’s an enormous iPhone craze going on, only about 20% of the mobile phones in the US are smartphones. That’s a lot of headroom for growth, and much of Google’s mobile efforts will make phones both more powerful (thus desirable), and cheaper. That’s a powerful combo.

Startup Personalizes and Socializes Desktop Wallpaper

As i’ve written before, I find startups interesting to follow because the difference between a startup and a brand experience is becoming virtually indistinguishable, in terms of the end product. Here’s another example of a product that a number of companies could have come up with … anyone from Nikon to Kodak to Apple. Instead, it’s a small startup that got it out the door.

Social Media Breeds Edvertorial – WWD.com

A very good read. And while the content trend has been building for a while, it seems poised to begin accelerating as digital-based spending did about 7 years ago. This article focuses on the fashion industry, but of course the concept applies to just about any category.

Washington Post Lauches SocialCode, a Facebook Brand-builder – MarketingVOX

Last November my speech at AdTech focused a lot on the trend of publishers getting into the marketing game. This is a huge play along those lines. Details are a bit murky, but what’s clear is that companies are starting to view their communications from a much more content-oriented angle.

Beware the Ad-Industrial Complex. | The Drift from Upstream

I like the parallel Doug Weaver draws in this, between Eisenhower’s self-perpetuating “Military Industrial Complex” and the ad industry, which stands at a point where often the best advice would be to minimize spending in the very manner which they derive much of their profits.

Facebook, Facebook, Facebook » Sociological Images

This is a rather sarcastic look at how the Washington Post has splattered Facebook all over their pages. And while this particular example may be a little over the top, the annotated screen grab serves as a pretty good outline for what all the opportunities are for integrating social media plugins into your a given site.

Life After Santa

Funny new campaign for the Prius. There are a lot of quirky cultural references. It’s quite a comprehensive campaign, including a lot of live location-based events, which are then shot on video for social media distribution. It’s a smart way to do something on a local level and extend that to the larger social media environment.

Keen On… Kevin Kelly: What Does Kevin Kelly Want? (TCTV)

Given KK’s background, I’m always fascinated with what he has to say. Most interesting to me is his comparison in the second video between the early days of Internet experiences, circa 1985, versus today, and how the two are really entirely different mediums. I completely agree, and the long term implication is that the Web is constantly evolving the way no other medium ever has. While all mediums have content shifts throughout their lifespans, the pace of technological progress on the Web gives it an entirely new dimension. One that requires keeping up with trends the way no previous medium ever has.

4 Ways Predictive Analytics Are Being Applied to Business

As someone once said, “The information revolution came and went, and the information won.” What we’ve been left with is a lot of information and little sense of what to make of it. Perhaps the most interesting trend in marketing at the moment is the way data is being crunched and insights derived from it. And the next step beyond figuring out what’s going on is what WILL be going on.

{ 0 comments }