Posts tagged as:

crisis

The new new agency, sweet QR code designs, and how hotels are using social media rewards

The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

{ 0 comments }

The mother of all mashups, Color’s social graph play, and 6 verbs for the future

The latest in interactive marketing strategies and tactics:

Mega-mashup Memolane Helps You Remember Everything

Definitely the mother of all mashups. It takes all your social media sites and makes everything you’ve posted to any of them searchable. That restaurant you visited in NYC last summer and checked in on Foursquare? Found! This really makes a lot of sense, and while I’m not sure there’s a big enough market for this as an independent business model, but there’s definitely a strong appeal to this.

Color’s Implicit Social Graph and How Facebook Could Respond

Color’s been getting A LOT of hype. Seems a little premature to me, given that ratings on the app store are mostly negative complaints about a terrible user interface. That said, this article gives us a good look at various data points companies like Facebook are out to gather. And as marketers, we’re the ones they’re gathering them for.

HOW TO: Play Recorded Twitter Conversations In Sync With Your Favorite Shows

Fantastic new feature for anyone who wants the ‘social viewing’ experience for recorded tv content.

The 6 Verbs For The Next 20 Years Of The Connected World

If you read Creativing often, you know I’m a fan of Kevin Kelly’s writing. I like the way he breaks down the major communication trends he sees shaping up, into 6 verbs. Obviously relevant for an interactive medium.

The 3 Types of Self-Destructive Corporate Tweets

Another opportunity to learn from other’s mistakes. Hopefully, instead of your own

Who Curates the Real-Time Web?

I like the POV of this article in terms of what’s the right blend between machine and human involvement in the curation process. Both sides of that equation are key components for brands wanting to include curated content in their content marketing mix. Which I believe they should be doing.

If You Like Flipboard, Check Out Zite – It’s Easier to Use

In content marketing there’s a lot of talk about curation vs. creation. Curation’s great, as long as it’s relevant. Tools like this one referenced, and it’s music equivalent, Pandora, are great because they’re simple. That’s what aggregation offers potential content marketers. A simple way to collect and present relevant information. It’s all down to how you screen and select your content.

Among Media, TV Is Still on Top | Advertising Age

TV spending is still at the top for it’s awareness and reach. The online component, becoming more and more intertwined with TV, offers a place to take the viewer to the interactive level. This will certainly be one way marketers will be ‘integrating’ the two going forward.

Seth’s Blog: Small screens and big decisions

With the mobile craze in full swing, Seth Godin provides a good reality check.

10 Web Design Elements that You Shouldn’t Overlook | Webdesigner Depot

Some foundational but great to brush up on design considerations for any Web page.

 

 

 

 

 

 

 

 

 

 

{ 0 comments }