Posts tagged as:

creative

The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

{ 0 comments }

The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

{ 0 comments }

The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

{ 0 comments }

The latest in new media marketing trends:

New Apps for iPhone & Android, June 2011

What RWW selected as the best of the new mobile apps to hit the market in June. A good, quick, scan.

Op-Art: Like it or Unfriend It – Graphic – NYTimes.com

Loved this Independence Day piece in the NY Times. Probably an effective history lesson for teens, as well.

iPads Generate 1% Of the World’s Web Traffic [STATS]

Given that iPad sales are ‘only’ 25m to date, this is remarkable. Then again, if you have you, you probably realize how much leisure browsing you do. Or maybe you don’t, because it happens so naturally. This really drives home the prediction that tablets will be our main form of consumption, and that desktops and even laptops will become relegated to the routine and power-hungry tasks.

EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push

Interesting to see how Google is ramping up their social efforts around +. Unlike so many of their previous product launches (ahem, Wave) where it felt like they were casually tossing a new product into the ring, you can tell they know they’re at a key crossroads, and don’t have a lot of margin for error this time around.

How a Google-Hulu Tag Team Threatens Facebook’s Future – Technology – The Atlantic Wire

More pieces that are seeming to fall into place around Google’s social push.

Twitter Testing Facebook-Like Message Wall [PIC]

If anything, Twitter has proven that just because you have a simple product doesn’t mean you have a simple user experience. What I find more interesting, though, is that Twitter has been blatantly positioning itself as a content consumption platform, but this is a strong move towards user-interactions. Perhaps they’ve realized that the key to the future of content consumption also involves a large sharing component.

Where in the World Are Google Plus Beta Testers? [Map]

If you’re launching a social product, what regions of the world do you need input from? Here’s Google’s answer.

Experiments on Google+ and Twitter Influencing Search Rankings | SEOmoz

A case study on how different social media channels impact search rankings. The SEO Pyramid at the bottom of the article is worth the entire read.

Beck’s Goes Virtual in ‘Green Box’ Art Campaign | CMO Interviews – Advertising Age

An interesting campaign, assuming the artwork revealed is good. My only question is, downloading an app often requires WiFi, so hopefully that’s something they’ve thought out. Perhaps most interesting is where the Beck’s global marketing manager states that they are leading with experiential and supporting that with paid media. That approach has been a long time coming.

Harnessing the Power of Feedback Loops | Magazine

Interesting case studies on the challenge of trying to change behavior. The key takeaway for me is that when you make people part of the process, it greatly improves the long term results.

{ 0 comments }

The latest trends in new media marketing:

Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD

Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.

Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design

If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.

Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek

This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.

Duke Nukem’s PR threatens to punish sites that run negative reviews

A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.

Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]

Facebook Places Get Two New Features – Develop Socially

Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.

Case study: Is Facebook Screwing Your Brand?

This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots] | Social Commerce Today

A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.

Viewpoint: Social Media Is a Venue, Not a Strategy – Advertising Age

Could not agree more with this.

Hacker Group Wreaks Havoc On Gaming Websites

We’re getting closer and closer to a William Gibson novel.

Is This the Golden Age of Hacking? – Slashdot

It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.

U.K. Warns About Facebook Status Updates

While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.

{ 0 comments }

The latest in new media marketing strategies and tactics:

Rising Stars Ad Units

New ad units being supported for standardization by the Interactive Advertising Bureau. I think the big issue around rich media is that it becomes too expensive to produce, when clients could put that money into more long-term site assets.

Mobile Display Advertising Up 128 Percent in Last 2 Years | Adweek

More stats on the growing mobile ad market. Money is pouring into these media units because they’re working. And right now, I think they’re working because they’re unique. Of course, banners once ‘worked’ and were quite unique. The obvious challenge is, How does mobile advertising scale as users see more and more ads?

Television Executives Predict Bulk of TV Content Will Be Available Online and Via Mobile Within 2 Years | Adweek

Bravo. I have to say I’m often baffled by major TV shows that don’t have their content available online, especially on their own site.

For Hipmunk, it’s all about the users– and the UI — Tech News and Analysis

I wouldn’t normally post about a new travel search site, but this is a great example of how a killer user interface can make all the difference. Definitely check out the site’s flight search technology.

DIGIDAY:DAILY – Web Video’s Dangerous Role Model – Display

Even if you don’t plan or buy media, trends like this do a lot to shape creative budgets, which of course determines what you can do production-wise. If web video goes the same route as banners, look for production budgets to go through the floor.

Chief Almir | Most Creative People 2011 | Fast Company

Many of the most striking examples of how mobile and social are changing the world come from the least likely users. That’s probably the single biggest indicator of the potential power that I can think of.

Infographic: Where Is Inbound Marketing Headed?

Whether you call it content marketing, inbound marketing, brand experiences, or word of mouth, these charts show rapid acceleration for this type of marketing.

Record Makers | Adweek

Good examples of buzz-generating campaigns. They shift what the idea of content is about, to much more of an experiential role.

TN3 Gallery – jQuery Image Gallery

Making a website as visually impacting as possible without using Flash has been a real issue now that iPads are the dominant tablet. That could change, but the need for more universal solutions will likely continue to be an issue. This is a series of good examples of how an image-based gallery can be presented that will work across all platforms.

Digital Archaeology: 12 Forgotten Designs That Changed The Web [Slideshow] | Co.Design

With recent developments like mobile web and social media transitioning from early adopter to mainstream, I often see direct parallels between these new technologies and the early days of the Web. What this exhibit does, more than anything, is remind us that whatever the coolest gadget is right now, in no-time, it’s going to feel like an 80s brick cellphone.

{ 0 comments }

The latest in new media marketing strategies and tactics:

Conan O’Brien’s Guide To Creativity | Fast Company

Great read for anyone involved in creative thinking for a career.

Amazon Sells More E-Books Than Paper Ones | Fast Company

The big story here is that the ad-supported Kindle is the top seller. That’s quite a statement, given the book world is probably the most staunch opponent of mixing advertising and content.

Landing Page Basics: Making Your Content Marketing Convert

I like case studies that share conversion data.

Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Highly recommend this 3 minute video. It demonstrates how brands in a range of industries are moving past messages and into engagement.

The History of Advertising on Twitter [INFOGRAPHIC]

What this highlights to me is how little Twitter has really emphasized advertising on their platform.

Official Google Blog: Mining patterns in search data with Google Correlate

I could definitely see this leading to some interesting consumer behavior insights for brands.

DIGIDAY:DAILY – Skimming Over the iPad

This is good information for anyone in the content marketing business. A reminder that a change in medium can mean a required changed in the message. Isn’t there a famous line about that?

Square’s Disruptive New iPad Payments Service Will Replace Cash Registers

Square is definitely in my top 5 ‘companies to watch’. And while enabling mobile credit card payments is great, I think the data they provide merchants is going to be what really pulls customers over from existing merchant accounts.

Groupon Staying Ahead of the Game: Rumored to be in Talks with Foursquare

When a gorilla like Facebook comes into the location-based services fray, it’s interesting to see how the previous leaders in the space respond. Groupon’s trying to work deals through numerous LBS players, which should help them get a quick understanding of where the possible sweet spot is in this market. I still think it will be tough for any of them to beat Facebook, as I see LBS and coupons as more a byproduct of whatever mobile app people use most innately. And that, of course, is Facebook.

The Secret World of Apps | Adweek

While there are a lot of developers complaining about Apple’s app approval process, the real question is, What types of developers are driving app use? That’s what Apple is most certainly gleaning from it’s massive data tracking. And Apple is going to do everything they can to keep those developers and those types of apps in the spotlight. It’s an interesting situation, because while Apple only creates a small sliver of apps, they’re trying to levy their taste on their entire community of developers, for the (supposed) benefit of their customers.

 

{ 0 comments }

The latest in new media marketing strategies and tactics:

Dodge Rolls Out First Filmstrip Banner Ad

Look for a lot more of this type of experimentation going on. Rich media a la Web 2.0 never really quite nailed it, but publishers have to deliver some deeper level of engagement than what most banners current provide, or CPMs are going to stay in the cellar.

Most Creative People 2011 | Fast Company

While you might not recognize a lot of the names on this list, the brands they’re associated with is a good overview of what companies are shaking up the world right now.

New Roper Study: 9 in 10 CMOs See Value in Content Marketing « FUEL LINES

Content Marketing isn’t a term you see used a lot right now, but given these stats, I’d guess that will be changing fast.

No Check-Ins Needed. Shopkick Sends You Deals From Your Couch: Tech News and Analysis «

While I find attempts to force users to pay attention to commercials futile in the long term, the technology that’s being applied here has potential that could make that experience engaging and gamelike. Audio-sensing — basically Shazam for TV shows — has a lot of potential for getting offers, coupons, or content from the TV screen onto the mobile handset.

Why Matt Drudge Still Beats Mark Zuckerberg: Tech News and Analysis «

A couple of things i really like in this article. One, that it shows you don’t need all the latest bells and whistles to succeed in content marketing. Secondly, that content is an ongoing process, and not something you put up and walk away from.

The 3 Habits of Highly Effective Brands – The Atlantic

A well-written (and short) piece on what the top brands are doing. What’s most interesting is that the brands taking these steps are in a broad range of industries.

9 Outstanding Websites for Design Inspiration

Some nice examples of web design. Most of these may not fit your average Drupal or WordPress template, but that’s one thing that makes them stand out.

Apps 6 Times More Popular than Web on Phones, Less Popular on Tablets

This isn’t surprising at all, but I think as companies get more experienced at delivering content for the smallest screen, they’ll get the WAP technology down to the point where they don’t need apps. Of course, if you CAN get someone to download your app, you have your brand on some of the most valuable real estate in marketing.

Gaining Authority in the Age of Digital Overload

The point is, brands have to start thinking about media in terms beyond buying their way in.

Case Study: Caterpillar and blue collar social media marketing

When it comes to content marketing and social media, so many companies worry about putting employees in the social media spotlight. This interview has an excellent quote that sums up the opportunity for so many companies: “The Caterpillar organization is filled with the smartest engineers and industry experts in the world. We want to leverage their expertise and promote the individual’s persona so the reader has a better understanding of who is speaking about a certain topic, and why should they be trusted.”

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Most Marketers Plan to Increase Social Media Spend This Year [STUDY]

Another survey indicated increasing interest in social media by brands. 70% are planning to increase their social media budget this year. Most interesting is that their primary social media goal is to increase Facebook ‘Likes’, and that 87% report that social media is “important” or “very important” to achieving their biggest marketing goal this year. If anyone is doubted that social media has made it to the major leagues, this is pretty strong proof.

Why People Do & Don’t Use Location Apps (Survey)

The findings are interesting regarding mobile trends. I’m surprised at the number who don’t use location-based apps is as low as it is. That seems to be changing. That said, the numbers on this survey feel a little low for complete reliability.

Moat Banner Ad Search

It’s not often I care to search for banner ads, but it does play the full animation, and present details like where it was discovered and when it last ran.

MediaPost Publications Tell The IAB What You’re Spending In Mobile

I’ve stated a few times how the mobile industry is paralleling the early days of the ad industry. There’s currently a growing gap between the use of mobile and the number of advertising dollars being spent there. It’s the same opportunity early buyers of banners and Adwords enjoyed.

Death Stalks the Twittersphere, Offering a Lesson in Consumer Exposure | Bob Garfield – Advertising Age

it’s important for brands to be aware about privacy issues like this to make sure community engagement campaigns aren’t stepping over the creep factor line. I’m sure the awareness factor of this campaign is off the charts. I’d be more curious what the conversion rate is.

How mobile phones are turning into phantom limbs – Telegraph Blogs

I have to say I’ve experienced the same thing. Really demonstrates why this is such a powerful medium. Especially for the early adopters who are before all the noise erupts.

Driving Change: Eight Learnings. | Reinventing

A must read from someone who’s done a lot to drive change within a pretty traditional agency.

Apple to Sell Square Device in Retail Stores – MarketingVOX

If you’re not familiar, Square is a credit card swiper that simply inserts into the headphone jack of an iPhone. And presto, instant credit card acceptance. That combined with it being from the founder of Twitter, it’s definitely one to watch in this space.

Design a Winning Ad Age Cover to Snag a Trip to Cannes | Global News – Advertising Age

Great idea for young creatives.

 

 

{ 0 comments }

The latest in interactive marketing strategies and tactics:

Facebook Triggers Same Hormone As Cuddling

So that explains it. This may be obvious to many. After all, if something’s addictive, it has to be producing some strong, positive effect.

Gartner: tablet hype fueling worldwide dip in PC sales

At Ad Tech this week, Jeffrey Cole from USC Annenberg spoke of trends, and predicted that tablets become the computer of choice for almost everyone except people doing processor heavy tasks, or writing. With a wireless tablet, I could even see them working well for writing. What this means for advertising is even more of a lean-forward experience. Driving quick, near-term engagement is easier the more actively engaged the user becomes. And that’s what tablets do constantly with their hands-on swiping and pointing.

iPhone App Takes a 3D Scan of Your Face, Prints a 3D Model

While most people don’t have 3D printers, the fact that you can create the model with a photo snapped from an iPhone is remarkable.

What Is the Future of Gamification? [Survey]

With apps like Foursquare hinting at the potential of gamification, here are some projections of where that concept could extend.

Airbnb Lets You Rent a Country … For $70K a Night

If you haven’t heard of Airbnb, they’re a fascinating startup story. Their creativity has shown from the beginning, and they continue to demonstrate that through buzz-generating stunts like this.

YouTube sending repeat infringers to copyright school

This is a great solution to a sticky problem. Seems like every time I start thinking Google doesn’t get how to communicate and stay in touch with their customers, they do something brilliant like this.

Nike Seeks Fellow to Start an Open Data Revolution

I’ve posted a lot of articles recently on the growing impact of data on brand development and marketing. Nike’s taking a big leap here, and while this article focuses more on the sustainability angle, if you consider products like the Nike+, there’s clear potential for a big consumer-facing impact, as well.

NuCaptcha’s Advertising Network For Video Captchas Goes Self-Serve

Proof that pretty much every nook and cranny of the Web is open to some form of advertising.

{ 0 comments }