Posts tagged as:

brand marketing

10 links that point to the future of marketing:

Facebook Users With High Self-Esteem Prefer Targeted Ads @PSFK

So would ads that try to create a need by making the viewer feel lacking or inadequate be better off on a friend’s page? Interesting psychology going on here.
From @johnboese

Of Rogues and Gentlemen — New blog from Brooks Brothers

In the world of content marketing, blogs could be making a comeback. Especially for retail companies that need to push new products and promotions heavily on their website.
From @mrstephenbeck

This is What Happens When You Give Thousands of Stickers to Thousands of Kids | …

Love this installation art piece. Great way for a museum to connect with kids.
From felipe.bascope

Model Stars As Alexander Olch In Necktie Tutorial | NewMediaRockstars

I like this simple piece of content. It’s both fun and informative, in a pretty fluid way. The model is certainly going to add to the budget, but she also sets them up for a good amount of buzz, as well.

When the Car Radio Was Introduced, People Freaked Out – Mental Floss

Interesting story about the onset of car radios and the danger they seemed to impose. I’m not advocating texting-while-driving, but this simply shows how technologies, and our facility with them, both improve over time to change the situation.

What Are The Core Principles of Collaboration?

Good example of what really drives social behavior. Success to those who play the game well.
From @Britopian

Analyst Chetan Sharma Lays the Roadmap For Mobile In 2012

A survey on mobile trends from one of the industry’s best analysts, only this time he’s turned and surveyed those he most respects. Most surprising? That mobile advertising won’t be as hot as many might think.

Report Shows Social and Mobile Converging | Business 2 Community

According to this, social media is the #2 mobile activity. That’s partly the result of vast improvements in social media wap sites and apps.
From @mariapoveromo

Data: Composition of a Corporate Social Media Team « Web Strategy by Jeremiah Ow…

As more business units want to own parts of the social media program (just like home page real estate), the key division in this org chart is the split between community and business unit managers.

Writers Block? Try this Quick Tip

This is pretty clever, and while it’s aimed for bloggers, I think it applies to the content generation space in general.
From @socialfresh