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The latest in interactive marketing strategies and tactics:

BMW Teams Up With, Invests $5 Million In MyCityWay

This looks like a great way to steer the development of technologies relevant to your industry. It gives the tech developers the independence that the top players will demand, while giving them a waiting channel to apply their developments to. The video of BMW execs explaining this potential is bland and predictable. Further reason why they need to partner with companies in which they have a vested interest in, but minimal control over.

Yobongo: Building the Next Location-Based Social Network: Tech News and Analysis «

While there have been a flood of location-based apps, none have really captured anything close to the community sense of a social network. And they’ve come from all angles. Geo-tracking like Loopt. Social checkins like Foursquare and Gowalla. Photos like Instagram. This is an attempt to slide the field across a broader scope of interests than venues, location or pics. It seems like the right angle, but I think the challenge will be whether or not the information they present is relevant to a location-based connection.

Google Tightens the Screws on Content Farmers: Tech News and Analysis «

This will likely be the content marketing story of the year. Not so much this move per se, but the general trend of Google and other search engines looking for ways to ensure that only the most authentic content makes it to the top of SERPs. This is great for brands that look to create and distribute genuinely valuable content experiences to their customers, community members, and prospects.

Where, Why, When & How To Benefit From Google’s Farmer Update

This is why content marketing is going to be a big emphasis for many companies going forward. As long as they do it right.

It’s unofficial: dedicated gaming devices may be losing out to phones

As if there were any more support needed for mobile, consider these anecdotes around the gaming industry. If a culture as critical of their mobile experience as this is fine with playing most of their mobile gaming experiences on a phone, then what technology and user base won’t fall to the convenience of mobile’s irresistible ‘always-there’ feature?

The Facebook “Like” Starts to Replace the Share Button’s Functionality

Good news for content publishers. If your content does get ‘Liked’ by a Facebook user, that person’s friends are going to see a much more compelling presentation of your content. And that should increase the rate people click on it, which of course is your viral impact.

And the Winner of the Academy Award Goes to… Real-Time Social Streams?

The interesting aspect of social viewing is that even if the show is bad, the commentary on it can be fantastic. Thus there’s still a reason to tune in. Add in that there was a lot of Tweeting from celebrities, and it’s like getting a chance to watch a show with that person. Some, like Rosanne Cash, did a great job interacting with what must have been a crush of @replies directed at them.

Four Talent Categories You Need to Win in a Connected World | CMO Strategy – Advertising Age

I’ve posted a lot on the changing agency model, but clients are changing, too. This is an interesting architecture for the type of team CMOs need to be attracting. As expected, there’s a lot of overlap here with the services agencies provide.

Bing Search Results Now More Socially Integrated With Facebook

If you want to see what all the fuss is around the power of Facebook Likes appearing in search results, look at the two graphics in this article, and imagine you’ve just searched and see several of your friend’s having ‘Liked’ one of the links on the page. Pretty powerful.

Brands that have mastered content marketing – iMediaConnection.com

Excellent recent examples of content marketing. The principles laid out around the value of content quality over content quantity are playing out more and more everyday.

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