The latest trends in social media and content marketing:
Airport Apps That Put You First in Line — Practical Traveler – NYTimes.com
A good overview of some apps to get you through the holiday travels.
The Best Ideas Of 2010: Musicians Who Made Social Networking Work : The Record : NPR
The music industry presents a constant stream of social media marketing examples. NPR gives a good overview, with the underscore being that content is still, and probably always will be, king.
Merry Christmas from Lonely Planet: 13 free iPhone city guides | Gadling.com
A great way for Lonely Planet to market themselves — giving away a taste of the goods in the form of a holiday present. It’s the ultimate product sample, and costs them no more than the time to change the app prices to free and back.
Augmented Reality on Your Phone – NYTimes.com
You’ve probably seen the Word Lens demo. If not, click the link in the first sentence. An augmented reality app that is the first one I’ve seen to be both functional and remarkably fluid. I love Yelp’s Monocle, but it’s doesn’t have anywhere near the responsiveness of this, and that’s a huge difference.
Imad Mouline: M-Commerce Has Arrived — Which Retailers Will Win?
I wouldn’t have expected 50% of consumers to say they’ll be doing some form of shopping from a mobile device, but it certainly accentuates the explosion in mobile we’ve been seeing this year. From there, the article reinforces the idea that even if you’re a retailer, your competitors may not just be other retailers, but anyone producing a good mobile experience in any area related to your industry. And that’s the content marketing opportunity for brands going forward.
Charting the Beatles
I like infographics, and I like the Beatles. So I really like this.
THE .GIF THAT KEEPS ON GIVING
Very fun holiday card from Team One. And a great reminder that good ideas can come from simple technologies.
Google TV Faces Delays Amid Poor Reviews – NYTimes.com
It’s the recurring battle of open vs. closed approaches to product development. Google tendencies to rush out half-baked products and let the market sort things out doesn’t work well when you have business partners with millions invested in your product experience and delivery time lines. That said, i still think Google TV, once refined, will make a serious impact on how the mainstream consumes content.
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