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10 links that point to the future of digital marketing:

Separating You and Me? 4.74 Degrees – NYTimes.com

This really demonstrates how quickly any brand-related message could peel through the Internet, eventually hitting a large percent of the FB user group, while also likely generating multiple impressions for many people.

How to Turn Your Instagram Photos Into Wall Art

This is a nice partnership deal between the fast-growing Instagram and a photo printing service. Both should benefit from this ‘clicks-and-mortar’ combo. Companies without a natural online-offline relationship should consider such partnerships to expand their touchpoints.

Facebook Tests More Variations On Sponsored Stories

If there’s one ad format I’m most curious about, it’s sponsored stories. This is the leading edge of content marketing, and while the creatives are less than dynamic, they’re bringing together interesting elements: The story, the people related to it, and even what they’re saying about it.

Steve Jobs Was Right: Google IS Turning Into Microsoft

If you follow the tech battle among the 800 lb gorillas, this is a good read.

Here’s How People Look at Your Facebook Profile — Literally

This really replicates much of what’s been known about website page viewing (e.g., content at the top gets viewed the most), but it’s a quick read and is certainly worth the separate social media analysis.

Can Gamifying a Restaurant Get You Better Service?

Gamification has garnered a lot of buzz, and many of the projected use cases proposed have been pretty obvious. What I like about this is, it’s employee focused instead of customer. That may sound backwards, but employees are far more likely to use it when they’re the ones getting the potential bonus.

Is Content Marketing an Asset or an Expense?

A very simple premise — is content an expense or an asset. I really like the way this post frames content as an asset. While I’m not a CPA, it continues providing value long after it’s posted, which seems to be the trait of an asset.

A Note to Our Readers About Comments – NYTimes.com

Henry Ford said something to the effect of “If we’d have listened to our customers, we’d have designed faster horses”. Steve Jobs was known for paying very little attention to what his customers said. A quick read of the comments shows how resistant people are to change. Comment threading has been widely practiced on numerous leading online publications, and from experience, I’d say to good effect.

Daily Wrap: Path is Awesome and More

Path is an app with a very fluid timeline presentation. I think the UX definitely needs some attention (but then what startup’s UX doesn’t).

‘We Are the 99 Percent’ Joins the Cultural and Political Lexicon – NYTimes.com

A fresh look at the 99% meme, which is as close as the OWS movement came to a clear position.

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10 posts that point to the future of marketing:

The Brands That Survive Will Be The Brands That Make Life Better | Co.Exist: World changing ideas and innovation

I think this POV, but I do think there’s a big difference between making a difference in the world, and making a difference in consumer’s lives. While both are obviously great, at the end of the day, I think most people are shopping for the latter.

Reserve items, check yourself out with the Apple Store 2.0 app

A great blend of traditional and e commerce, from Apple. Another use of technology that both enhances the consumer experience and saves the brand money.

CouchSurfing – Participate in Creating a Better World, One Couch At A Time

Another idea out to change the world. This one’s arriving via the jetstream of AirB2B.

Why My Kids Love Ed Sheeran – Forbes

Social media is a channel, not a strategy. That can’t be emphasized enough, and it’s examples like this that companies need to follow. It’s not about just showing up on social media, it’s about showing up in a way that resonates.

80% of Smartphone Users Multitask While Watching TV

I like how an equal percent of multi-taskers find it productive as find it distracting. It doesn’t seem like they asked the obvious question, though, which is “When do you multi-task during a show?” During commercials?

Twitter / @adtech: Your employees are the most authentic story tellers you have.

Sometimes a simple tweet is all that needs to be said. This is quite true.

New startup wants to be ‘Google Analytics for the real world’

Interesting concept and indicative of the tracking potential around mobile, although I have to think at some point this level of invasiveness will get the plug pulled on it.

Google’s Chief Works to Trim a Bloated Ship – NYTimes.com

Interesting to see how large companies like Google placing an emphasis on quick decision-making and streamlining operations.

Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch | TechCrunch

A million blue links from Google is worth far less than one correct answer from Siri. People don’t really want search engines. Rather, they want “do” engines.

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10 links that point to the future of marketing:

Daily Wrap: Scott Berken’s Mindfire Free Until November 3 and more

You can’t beat the price, but act fast. You have about 2 more hours as of this send.

Is It Old?: The easy way to check if that cool web link has already done the rounds

This is fun. Kind of like a Snopes.com for viral content connoisseurs.

Could Google Plus Lose The Battle Against Facebook?

I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.

Google+ is not a social network, but it’s not a graveyard, either | VentureBeat

A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.

5 Reasons Google+ Could Win the Social Enterprise Battle

An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.

Want to see the connected future? Check out this video. — Broadband News and Analysis

A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.

The Competition Between Google, Amazon, Facebook And Apple : NPR

These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.

You, the Brand. | The Drift from Upstream

A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.

Deutsche Post Reinvents Services in a Digital World – NYTimes.com

Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.

How Old Spice Revived a Campaign That No One Wanted to Touch

There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.

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Ten links that point to the future of marketing:

Facebook Friends Don’t Let Friends Forget Them | Fast Company

With the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social network size has never been more easily available than with Facebook. Interesting times ahead, for sure.

Egypt’s Top ‘Facebook Revolutionary’ Now Advising Occupy Wall Street | Danger Room | Wired.com

World revolutionaries uniting and working together. You couldn’t ask for a better example of how social networking technologies are increasing the rate of change in the world by connecting people who previously would have had a much more difficult time meeting and exchanging ideas.

NYT: We Can All Become Job Creators

Starbucks is launching a program to support local entrepreneurs: In this initiative, they’re basically taking on government’s responsibility while launching a powerful brand campaign. There’s a lot to like about this, not the least of which is simply taking initiative.

Amazon Rewrites the Rules of Book Publishing – NYTimes.com

I’d think this sets up a very interesting premise for brands to support writers that are covering an area of interest. Sure, there will be conflicts, but really, any more than what we already have in the media?

5 trends that will shape the future of mobile advertising — Mobile Technology News

Mobile’s growth, while perhaps overshadowed by tablet use, is still strong. These trends are focused on the paid media side of mobile, and much of it is really about bringing existing technologies to the mobile space, making use of mobiles location-based info to add relevance.

A Duet with Siri [VIDEO]

Probably not how I’ll be using Siri, but it’s an interesting product demo.

Toyota Uses Facebook Game As Promotional Vehicle

There have been promotional driving games before, but Facebook is a big differentiator here. There’s a big download, though, and I wonder if that’s going to play well in the instant gratification world of social media.

Gooood Morning, Nerdinam: FlipZu Makes You An Instant Broadcaster | TechCrunch

This could be an interesting offering for someone looking for audio content. It’s essentially the audio equivalent of a Ustream.

How to Really Listen

I really like this POV on what listening is really about. There’s listening, and then there’s really hearing. Corporations need to focus on really hearing people more than ever before, because if they don’t, people can sense it now more than ever before.

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Ten links that point to the future of marketing:

15 Songs That Defined the Sound of Apple Marketing

Apple’s advertising over the past ten years pretty much defines what great brand messaging is about. This is a fun recap of songs that are still stuck in my head.

Why smart brands embrace digital content marketing – iMediaConnection.com

There’s a reason that in a recent Roper survey 9 our of 10 CMOs felt that content marketing is the future of advertising.

Wal-Mart to localize offers for Facebook fans – NorthJersey.com

More ways that Facebook is setting itself up nicely for ecommerce. This local angle should be particularly lucrative, as much of the data Facebook has on people is about local preferences and activities.

How Facebook’s Page Insights Got Cooler: Infographic

What’s readily apparent is that Facebook is expanding the idea of what engagement means. This should lead to a clearer idea as to why people are interacting with a brand’s content.

HSN Partners with Paramount to Sell ‘Footloose’ Fashions  – Advertising Age

Companies are needing to look everywhere for revenue opportunities. This one makes pretty much sense except I’m not sure how much the “Footloose” target audience spends on HSN. Maybe a lot.

Everything You Need to Know About iOS 5 in Seven Minutes

Overall the theme seems to be saving people time by reducing the steps and configurations required to do things. That’s a great direction to move in.

US Intelligence Mining Your Social Network Data – Slashdot

Just so you know.

Ebay’s New Platform Uses Facebook Open Graph

Ebay get’s added promotion for it’s merchandise across Facebook, and Facebook gets more shopper preference data for it’s ad targeting.

iPads Now Driving More Web Traffic Than iPhones

More stats on what a lot of past data has been indicating. That tablet users are pouring through online content far more than they do on either of their other devices, a computer of mobile phone.

The Return of Real-Time Social Environments

A quick overview of the latest avatar-driven experiences. I think the avatar experience has very limited appeal, and if anything really demonstrated the potential future, it’s Microsoft’s Kinect. Of course, these experiences require much less cost and effort that Kinect. I’m just not sure that’s enough.

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The latest trends in new media marketing technologies, strategies and tactics:

Ad of the Day: Cycle Safety | Adweek

While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.

TRUE STORY: Facebook Is Keeping My Brother Alive

I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.

Why iPads are a retail game-changer – USATODAY.com

Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.

DIGIDAY: 5 Niche Social Nets That Work

While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.

Don’t Be a Content Marketing Grinch – Convince & Convert

I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.

How YouTube Wins in the Great Unbundling of Cable TV | Advertising Age

A good read on where the future of television and video content is headed.

AppGrooves: App Recommendation Engine Combines Social With “Hot Or Not” Feature | TechCrunch

It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?

Video Marketer’s Guide to YouTube Annotations & Why You Should Use Them

Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.

Disney Marketing: The Happiest Social Media Strategy on Earth

This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.

Is Social Media Taking Over Search: SlideShare Presentation

While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.

 

 

 

 

 

 

 

 

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The latest in new media marketing strategy and tactics:

Building the Agency of Now « Threeminds

Love this voice-of-reason POV on the industry.

The Top 10 Marketing Sites For Social Media Marketing Trends | Fast Company

According to a recent survey by Effie and Mashable, 87% of marketers said social media was “important” or “very important” to achieving their biggest marketing goal this year. So we know social is a key marketing activity for many leading brands. So where are marketers getting their social media information? From this survey, it’s not primarily the traditional advertising publishers, although a few of them did make the list.

Report: Amazon To Use Two-Finger Touchscreen To Keep Table Competitive With The iPad | TechCrunch

The battle to grab market share from Apple, be it from the iPad or iPhone, is going to be an interesting story over the next couple of years, and should offer interesting insights into the power of a brand versus a low price competitor.

Milk Campaign Withdrawn Amid Charges of Sexism – NYTimes.com

Perhaps the most interesting comment is the last line. A seasoned ad exec surprised but the uproar speaks to how much has changed since 2005. That rate of change doesn’t happen in other media platforms.

Judge dismisses Winklevoss case against Facebook – latimes.com

Read the comments on this article. Another example of how the public can be a brand’s best spokesperson.

Sidestepping Apple: From Amazon to Condé Nast, Companies Rethink App Strategies | Wired.com

Even brands as powerful as Apple can only push their will on developers and partners so far. Eventually, they’ll just go somewhere else.

Microsoft Apologizes for Amy Winehouse Tweet

While I can see the protesters points, this is a pretty blurry line. Magazines have always written cover story articles about dead celebrities, and obviously they’re trying to sell magazines. Of all these examples of companies who combined tribute with commerce, the Amazon example is probably the most sincere, and seems to have ruffled the fewest feathers.

15 Creative QR Codes [PICS]

I’m still not convinced QR codes are ready for prime time just yet, but if you’re going to do them, these examples of creative looking QR code designs would be a great start. At least these make me want to use them.

Social Media Platform For Hotels Offers Web Site Visitors Incentives

There’s been a lot of talk of loyalty programs of recent, and the merger between that and social media is obvious. Hospitality businesses are well-suited candidates for this type of program, and this is one of the offerings in the hotel business.

How Blogging Can Get You More Social Fundraisers | Inspiring Generosity

I think this goes way deeper than just non-profits. Blogging can create perceived value and expertise for a brand, even if it’s primarily for search and inbound traffic.

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The latest in new media marketing strategies, tactics and technologies:

100 YouTube Videos Come Together To Cover Led Zeppelin [VIDEO]

More than anything, I think this shows how something as seemingly simple as video sharing has impacted so many people in so many situations and environments, and draws a common thread across all of them.

This iPhone Survived a 13,500-Foot Fall

A great brand story, irregardless of what a freak event this may have been.

Track that bias: New app visualizes cable news topics live — Online Video News

The first 2 paragraphs of this are all you need to read to get a nice sense of how text analysis can be used to add depth and perspective to a batch of data difficult to otherwise get a good grasp of.

How Bing’s Editors Choose Sexy Images To Seduce You Away From Google | Fast Company

A battle of the page design strategies between Microsoft (Bing) and Google. While Bing has supported their page launch with a significant paid media effort, I can see how this more emotional greeting is a great shot at Google’s supposed strength; simplicity. It’s like the political debate strategy of attacking, not your opponents weaknesses, but their strengths.

AmEx Links Up Facebook With Coupon-less Deals, And Lets Merchants Go Social | TechCrunch

I really like how AmEx understands their value in this corner of the market — creating a coupon experience with less friction for the end consumer. The less behavior changing you have to do, the better.

Why are web workers happier? — Online Collaboration

Agencies often struggle with the idea of an out-of-sight workforce. This is an interesting counter to that.

Game Insight Shuns iOS for Android, Prepares to Tell Facebook Crime Story

If you were a Mac user in the 90s, you have to remember how slowly, developers started investing less and less effort in their Mac apps, relative to the PC versions. Android is looking more and more like the new Windows. Better? No. But cheaper, more widely available, and thus gaining a larger customer base? Yes.

Facebook Asks Users to Help It Get Local Business Owners to Claim Their Places

Using their community to build their database of businesses. Smart move.

REPORT: How Google Plus Stacks Up Against Facebook

Given Google’s lofty brand status and massive reach in the technology world, I’m not surprised to see them come out of the blocks this strong. I don’t think 10% of Facebook’s US traffic is really the traction point for them. But the next few months could be very interesting.

New Filing Shows Zynga-Facebook Exclusivity Goes Far Beyond Credits – Liz Gannes – News – AllThingsD

A revealing, if not interesting, exploration of the relationship between these two. Facebook clearly has little to lose in this deal, and it shows Zynga’s heavy reliance on Facebook for the success of it’s platform. Like all the brand pages themselves, Facebook has put themselves in a position where they’re the only game in town, and if it weren’t for Facebook, the reality is, companies like Zynga would likely be a shell of their current selves.

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The latest trends in new media marketing:

Apple, Microsoft and Now Google Show the New Path of Innovation Is From Mobile to Desktop – AllThingsD

Mobile, having obvious user interface restrictions over desk computing, is driving innovation in user experience as a way of overcoming it’s shortcomings. And now those innovations are being applied to desktop computing as well. How is that unexpected reversal happening? Probably because Google is putting money and manpower behind it.

Infographic Of The Day: The Mavs Win It All (LeBron Whines) | Co.Design

If you’re a basketball fan, this is an infographic you can love. The best part is the win/loss bars extending around the arc of the circle.

Apple’s Retail Strategy Focuses on Consumers’ Feelings | Adweek

This is perhaps branding at it’s finest. A lot of people don’t get ‘the Apple thing’, but they’re creating a retail experience that you simply don’t get anywhere else. And like so much about the brand, it defies much of the conventional wisdom in the high-pressure sales world of electronics.

Duke Nukem’s PR threatens to punish sites that run negative reviews

A good lesson that if you ever feel the need to lash out online, you might want to sit back, take a deep breath, and really think about how it might be received by the other side. A few bad tweets and this PR guy has a publicity nightmare on his hands.

Check out Wired’s response to see just how little weight this guy’s threats carried. [LINK]

Facebook Places Get Two New Features – Develop Socially

Facebook, with it’s massive community size, is smartly taking strides to leverage all that manpower into generating a recommendation-based business directory. Obviously a lot of potential here.

Case study: Is Facebook Screwing Your Brand?

This post features a thread of posts on the Budweiser page, which as the writer states, a marketing VP might say “WTF”? As we’ve seen with various ads like the Absolut ad showing Mexico having much of the US southwest, we’ve gotten accustomed to highly targeted marketing. Speaking directly to a narrowly-defined group of users. Suddenly, with social media, messages specific to one group can be easily seen by people with very different sensibilities. How a brand talks to consumers in a way that shows it knows them, while avoiding alienating other users with different views, is one of the big challenges in new media marketing right now.

P&G Launch 6 New Facebook Stores: “Live Learning Labs” [Screenshots] | Social Commerce Today

A new Facebook commerce platform has launched, and P&G is jumping on board. I agree with the benefits to P&G being potentially very insightful data on user product preferences, especially attaching ROI to social media campaigns. A lot of people won’t want to hear that, but one thing is for sure, it won’t be consumer brands.

Viewpoint: Social Media Is a Venue, Not a Strategy – Advertising Age

Could not agree more with this.

Hacker Group Wreaks Havoc On Gaming Websites

We’re getting closer and closer to a William Gibson novel.

Is This the Golden Age of Hacking? – Slashdot

It’s interesting that the same thing causing consumer creativity to flourish would also be contributing to malignant hacking.

U.K. Warns About Facebook Status Updates

While this commercial isn’t breakthrough creative, it’s interesting to note that social media activity has gone mainstream enough for the government to include it in general warnings to the public.

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The latest in new media marketing strategies and tactics:

Conan O’Brien’s Guide To Creativity | Fast Company

Great read for anyone involved in creative thinking for a career.

Amazon Sells More E-Books Than Paper Ones | Fast Company

The big story here is that the ad-supported Kindle is the top seller. That’s quite a statement, given the book world is probably the most staunch opponent of mixing advertising and content.

Landing Page Basics: Making Your Content Marketing Convert

I like case studies that share conversion data.

Content Marketing Case Studies: 5 Companies that “Get It” [Video]

Highly recommend this 3 minute video. It demonstrates how brands in a range of industries are moving past messages and into engagement.

The History of Advertising on Twitter [INFOGRAPHIC]

What this highlights to me is how little Twitter has really emphasized advertising on their platform.

Official Google Blog: Mining patterns in search data with Google Correlate

I could definitely see this leading to some interesting consumer behavior insights for brands.

DIGIDAY:DAILY – Skimming Over the iPad

This is good information for anyone in the content marketing business. A reminder that a change in medium can mean a required changed in the message. Isn’t there a famous line about that?

Square’s Disruptive New iPad Payments Service Will Replace Cash Registers

Square is definitely in my top 5 ‘companies to watch’. And while enabling mobile credit card payments is great, I think the data they provide merchants is going to be what really pulls customers over from existing merchant accounts.

Groupon Staying Ahead of the Game: Rumored to be in Talks with Foursquare

When a gorilla like Facebook comes into the location-based services fray, it’s interesting to see how the previous leaders in the space respond. Groupon’s trying to work deals through numerous LBS players, which should help them get a quick understanding of where the possible sweet spot is in this market. I still think it will be tough for any of them to beat Facebook, as I see LBS and coupons as more a byproduct of whatever mobile app people use most innately. And that, of course, is Facebook.

The Secret World of Apps | Adweek

While there are a lot of developers complaining about Apple’s app approval process, the real question is, What types of developers are driving app use? That’s what Apple is most certainly gleaning from it’s massive data tracking. And Apple is going to do everything they can to keep those developers and those types of apps in the spotlight. It’s an interesting situation, because while Apple only creates a small sliver of apps, they’re trying to levy their taste on their entire community of developers, for the (supposed) benefit of their customers.

 

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