Articles
These are the articles that are tagged Creativing on delicious.
Checkmate iPhone App Uses Background Location for Automatic Checkins on Foursquare
Given this works wtihin 50 meters of a business, that means a lot of potential checkins when people are just walking past. I can't imagine how that's good for Foursquare.
8 Crucial AdWords Reports For Measuring Success
A good set of campaign metrics to follow that provide a well-rounded view of performance.
http://searchengineland.com/8-crucial-adwords-reports-for-measuring-success-49167
Trade groups: policing our digital copyrights is just too hard
Don Henley doesn't like the DMCA. This, the guy who makes millions writing songs championing the little guy and then signs an exclusive record distribution deal with Walmart because it put the most money in his pocket. I'm sure his tiff with the DMCA is all about fairness to the average American.
"I Want Your Money" Trailer Blasts Obama, Reaches Over 1.75 Million on YouTube | Kara Swisher | BoomTown | AllThingsD
The production value on this is good. Perhaps a bit too slick at times, but it will be interesting to see how the positioning of the film compares to the actual film, and then the truths beyond that.
http://kara.allthingsd.com/20100831/viral-video-i-want-your-money/
The Rise of the Anti-Facebooks
I don't see any of these as having any chance of unseating Facebook, but it's a good read comparing their tactics. Diaspora is the most interesting, as it's open source. So many other platforms are moving towards open source, and as Facebook's big strategy is to be a platform and not a destination, then they'll be vulnerable to the trend towards open-source.
http://www.readwriteweb.com/archives/the_rise_of_the_anti-facebooks.php
“The Social Network” Movie Launches a Facebook-Themed Website
I really like the simplicity of this site. I don't get how they're comparing this site to a social network site, but it's well-done none-the-less.
4 Reasons Why Pay-Per-View YouTube is a Hard Sell - Yahoo! News
Counter to the article, I think the rental streaming market is entirely where the future of entertainment is. And not that far out in terms of time, either. Numerous other content types have gone that route. There's no reason video won't, too.
http://news.yahoo.com/s/pcworld/20100830/tc_pcworld/4reasonswhypayperviewyoutubeisahardsell
Flickr: NASA on The Commons' Photostream
Like the Library of Congress putting a lot of the National Archives photos on Flickr before. While the pics have been available on the NASA site, it's nice to see them moving to a common online photo site. As a Flickr user, I'm glad to be able to see these pics up in my rotation of photos by contacts.
30 Days of Online Branding Advice from Seesmic's Loic Le Meur
This should be good. While i've always used Tweetdeck vs. Seesmic, Loic is a smart marketer and I'll be curious to see what he has to say.
Facebook Awarded A Social Search Patent
The patent is for “ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation”. Interesting that the patent was filed in 2004. They were focused on that very early on, and the vision is still holding strong.
http://www.allfacebook.com/facebook-awarded-social-search-patent-2010-08
Apple - iTunes - Ping: Social Network for Music
I'm pretty underwhelmed. Of course, social media and open anything aren't really Apple's things. But really, there just isn't any depth of content or relationship to the conversation or the connections.
Chatroulette’s Relaunch Is A Bust | paidContent
The ChatRoulette URL may be dead, but the idea of randomly connecting with strangers via video will surely surface somewhere else, probably more closely aligned with a specific interest group.
http://paidcontent.org/article/419-chatroulettes-big-relaunch-goes-soft/
SublimeVideo Launches HTML5-Video-Player-as-a-Service
HTML5 video gets one step closer to reality, with Sublime's HTML5 video player. While I've commented a lot about HTML5 uprooting Flash, keep in mind that this video system is still new, and doesn't support a lot of the metrics and tracking that marketers have come to rely on for insights and optimization. And that's something Sublime will have to address soon to get the business market.
50 most stunning examples of data visualization and infographics | Richworks
Fantastic selection of work. This is a must see for anyone in marketing.
Retargeting Ads Follow Surfers to Other Sites - NYTimes.com
When it comes to privacy issues online, cookie tracking is ads pales compared to larger privacy issues involving social media and location based services. The concern for the ad industry is that ad cookies will get looped into a larger privacy protection bill initiated around a blow-up over the more sensitive data social networks and mobile phones are sharing.
