About
Creativing covers the latest in content development trends in interactive marketing. It’s both a news feed for ongoing links to stories, as well as a weekly recap of the most impacting news.
Creativing is written by Doug Schumacher, founder and creative director of Basement, an interactive marketing strategy and creative consultancy in Los Angeles.
The mission at Basement is to create online marketing solutions that bring the brand experience to consumers in new and exciting ways. Basement has accomplished that for a broad range of clients and agencies, including: EA Games, Warner Bros., Starz Encore, Activision, Disney, Pepsi, California Lottery, PayPal, Bank of America, United Way, Oroweat Bread, and Travelocity.
Doug has been involved with the online space since it’s embryonic days of Prodigy and CompuServ. He creative directed his first major brand experience website at TBWA/Chiat/Day in 1995, for the Nissan Pathfinder SUV.
Doug lives in Venice, California, and when not working, likes cycling around the West Side of LA, playing bass guitar, photography, and snowboarding.
If this isn’t enough info about him, check out his profile on LinkedIn and Facebook, or DougSchumacher.com.
