Virtual fitting rooms, content marketing’s $3b production bill, and Kickstarter as reality show

News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

Virtual fitting rooms changing the clothes shopping experience

If you’ve every worked in fashion e-commerce, you know the potential impact this has. This could dramatically improve online shopping experience for consumers, and the profitability of it for retailers.

If Content Really Is King, Then Madison Avenue’s May Be Facing $3 Bil Digital Ransom

This should get interesting.

The No. 1 Concern of Digital Marketers: ROI

The biggest challenge with ROI is that it’s difficult to get accurate views of long term effects, and social media is a long term play. That’s why ROI calculations that use short term data often look less than convincing. But that certainly doesn’t mean it isn’t working.

Kickstarter: Crowdfunding Platform Or Reality Show?

There are some interesting stats in here on the percentages of Kickstarter projects that get launched on time (about 25% of their test market) or that launch within 8 months (75%). That may seem low, but it also seems like most projects backed by even large corporations frequently hit snags and delays. Given that Kickstarter projects are people with little business or operational experience, those numbers don’t seem that absurd.

Via @FastCompany

The NYT’s & WSJ’s Push To Online Video

A high level view of how two media giants are approaching the same issue. It’s interesting to note that while the Journal is emphasizing their ‘live’ video content, most of their views come from on-demand after the original content has been edited down and posted.

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