- Date July 19, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
If you’ve every worked in fashion e-commerce, you know the potential impact this has. This could dramatically improve online shopping experience for consumers, and the profitability of it for retailers.
This should get interesting.
The biggest challenge with ROI is that it’s difficult to get accurate views of long term effects, and social media is a long term play. That’s why ROI calculations that use short term data often look less than convincing. But that certainly doesn’t mean it isn’t working.
There are some interesting stats in here on the percentages of Kickstarter projects that get launched on time (about 25% of their test market) or that launch within 8 months (75%). That may seem low, but it also seems like most projects backed by even large corporations frequently hit snags and delays. Given that Kickstarter projects are people with little business or operational experience, those numbers don’t seem that absurd.
A high level view of how two media giants are approaching the same issue. It’s interesting to note that while the Journal is emphasizing their ‘live’ video content, most of their views come from on-demand after the original content has been edited down and posted.