11 ways consumers are bad at math, big data for agencies, and how Facebook will change app marketing (for the better)

News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

Has Nick Denton really reinvented comments?

The answer, it turns out, is ‘No’. However, it’s an interesting article tapping into a major question around conversation and community engagement.

Via @gigaom

NBC and Facebook to Announce Olympics Partnership

If you doubt the value of Facebook data, consider that NBC will be essentially devoting a chunk of their valuable media time to promote Facebook, in exchange for Facebook data around their Olympics broadcast.

Via @DeanPraetorius

Cleaning Up the Seedy World of Apps, Facebook Style

More news that demonstrates the power of Facebook’s data. This approach is very badly needed, and also exposes the vulnerability of companies (like Apple), who in many ways continue to operate along traditional lines of communication.

Via @wired

1939 World Series color footage

A bit OT for a digital marketing blog, but I found this quite moving. Feels oddly modern and vintage at the same time.

The Big Data Playbook for Digital Agencies

Big data, big opportunities for agencies.

Via @mashable

The 11 Ways That Consumers Are Hopeless at Math

Funny and informative look at the psychology of buying.

Via @datamarket

2012 Summer Olympics Facebook Timeline

A lot of interesting news bits leading up to the big events.

Via @ckanal

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