- Date July 12, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
The answer, it turns out, is ‘No’. However, it’s an interesting article tapping into a major question around conversation and community engagement.
If you doubt the value of Facebook data, consider that NBC will be essentially devoting a chunk of their valuable media time to promote Facebook, in exchange for Facebook data around their Olympics broadcast.
More news that demonstrates the power of Facebook’s data. This approach is very badly needed, and also exposes the vulnerability of companies (like Apple), who in many ways continue to operate along traditional lines of communication.
A bit OT for a digital marketing blog, but I found this quite moving. Feels oddly modern and vintage at the same time.
Big data, big opportunities for agencies.
Funny and informative look at the psychology of buying.
A lot of interesting news bits leading up to the big events.