- Date June 21, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
The title’s in jest, as this is really a good overview for anyone. Few brands will do all of this, but I really like the timeline orientation of the various disciplines. It’s very much how online marketing should be viewed.
This is a smart high-level view of their Olympics marketing effort. Given content marketing’s recency (check it out on Google Trends), there’s a lot of evolution that’s going to take place.
Really well-thought-out downloadable PDF.
Interesting, although not as one-sided as I may have guessed.
This is a pretty remarkable list.
Great coverage by the NY Times of the launch of Huffington and the current state of magazine publishing. Killer line in this article: “Mr. Jobs may be gone, but he is still winning arguments.” A must read.
A long transcription of a podcast, also available via MP3. I’d go that route. There’s a lot of info, but I really like his push for the need to simplification. Here’s the interviewee, talking about Apple’s iPhone launch as an example of a successful content marketing strategy: “So, their strategy was minimize the amount of collateral we need to create. Create something that can hit multiple audiences for multiple intent, which then, of course, reduces downstream costs.”
It’s always interesting when David takes on Golliath. Here’s what David’s saying in this case: “We’ve found that digital platforms are much more cost-efficient in getting impressions,” said Mr. Martel “To try and compete with McDonald’s and massive broadcast marketers — we’re not going to win that game, so we have to fight a smarter fight. Relevance of message is clearly better achieved through digital and social, as well as the ability to have a conversation. … [You] can have folks give you immediate feedback,” he said.