Vail Resorts marketing case study, Facebook’s good advice to brands, and the problems around short CMO tenures

Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

Banishing Short-Term and Shiny: A Look at Vail Resorts

This is how everyone should be thinking about digital marketing.

Via @ClarkKokich

Your Company Has Social Media Nailed. Now What?

An excellent series of questions to ask after you’ve reach the first level.

Via @RichardLevick

Facebook to Brands: You’re Posting Stuff Wrong

The subjects brands post about is the key to engagement. That’s why text analysis is the key to knowing what works on Facebook.

Why CMO Tenure is so Short

This has long been a known problem for both clients and agencies, and it’s interesting reading what some of these industry leaders have to say about it.

Via @emarxe & @djgeoffe

Facebook Dominates Mobile Social Networking

Facebook’s big story to me has always been the amount of time and frequency with which people use the site. Now it looks like that same behavior is tracking over to mobile. And to think they bought Instagram to better succeed in mobile.

Via @JackMarshall

Ad Account Guy Gets Man Lessons

I like this because a lot of people want to publish content, but aren’t sure what to write about. This guy found a way to get over that hump.

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