- Date May 10, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
This is how everyone should be thinking about digital marketing.
An excellent series of questions to ask after you’ve reach the first level.
The subjects brands post about is the key to engagement. That’s why text analysis is the key to knowing what works on Facebook.
This has long been a known problem for both clients and agencies, and it’s interesting reading what some of these industry leaders have to say about it.
Facebook’s big story to me has always been the amount of time and frequency with which people use the site. Now it looks like that same behavior is tracking over to mobile. And to think they bought Instagram to better succeed in mobile.
I like this because a lot of people want to publish content, but aren’t sure what to write about. This guy found a way to get over that hump.