The Engagement Problem, Apple’s logo error, and Intel’s employee-produced publication

News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

The Engagement Problem

GMs pulling out of Facebook created quite a dust up. Here’s the rational, 10,000 foot view pov.

Via @adamkmiec

Facebook Trivia: 10 Things You Didn’t Know About the Social Network

My favorite: One in every five page views in the US is on Facebook.

Facebook Launches Promoted Posts, Pay As Little As $5 For More Fans To See Page Content

This just broke today, and this is a good overview of how to use it.

Via @laurenkgray

‘iQ by Intel’ – experimental online magazine curated by a workforce of thousands

An excellent example of how large companies can utilize their large staffs to deliver relevant, compelling content. Be sure to click through to see the actual Intel publication, “iQ”.

Via @tomforemski

Upside Down Apple Logo

This captures what I find to be one of the biggest question I come across regarding UX issues: At what point in the user’s product use cycle do you focus on. The early impression stage or the highly-experienced user.

Via @JoeMoreno

Fast Company: 20 Top Insights For Creating Appealing Content

A series of good quotes on content development.

Via @michaelgass

A Simple Plan for Writing One Powerful Piece of Online Content per Week

What marketer doesn’t feel like they should be publishing more these days. I really like how the writer lays out a simple formula for taking that critical first step towards doing that.

Via @markwschaefer

To Get To The Root Of A Hard Problem, Just Ask “Why” Five Times

Solutions to problems, or even finding the solutions to problems, doesn’t have to be complicated.

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