- Date May 24, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
GMs pulling out of Facebook created quite a dust up. Here’s the rational, 10,000 foot view pov.
My favorite: One in every five page views in the US is on Facebook.
This just broke today, and this is a good overview of how to use it.
An excellent example of how large companies can utilize their large staffs to deliver relevant, compelling content. Be sure to click through to see the actual Intel publication, “iQ”.
This captures what I find to be one of the biggest question I come across regarding UX issues: At what point in the user’s product use cycle do you focus on. The early impression stage or the highly-experienced user.
A series of good quotes on content development.
What marketer doesn’t feel like they should be publishing more these days. I really like how the writer lays out a simple formula for taking that critical first step towards doing that.
Solutions to problems, or even finding the solutions to problems, doesn’t have to be complicated.