- Date May 31, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content strategy, facebook, facebook marketing, facebook strategy, ONTENT MARKETING, social media, social media marketing, social media strategy
News pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
More thoughts on the GM/Facebook issue. This article makes a lot of points, but what I find most interesting is that Facebook continues to spend significantly on Facebook content ($30m/year), and Facebook paid advertising is designed to help them leverage that content investment. I don’t see how dropping the paid media component fits with their long-term Facebook strategy, unless it’s simply a temporary regrouping to get their paid media strategy tighter.
This should be great news for smaller businesses, many of whom use Facebook as their primary social media network.
One of the most clearly-explained developments from Facebook in a while. This really makes sense, and I especially like how they’ve segmented the users.
Why integrating Open Graph on your site is ultimately better than just going for page likes.
3-D printing has to be one of the most remarkable consumer technologies on the horizon.
This is very clever. Be sure to watch the video. 5 seconds in and you’ll get it. Note the simplicity of code in developing this. It was all about the idea.
Love this from Mark Cuban. First he bags on the Facebook IPO, then at the very end he let’s you know “Oh, by the way, I just bought $4.8m worth of FB stock.
Provocative campaign from TBWA in Paraguay. Great courage by both the agency and the client in taking this bold step.