- Date April 12, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content marketing, content strategy, facebook, facebook marketing, facebook strategy, social media, social media marketing, social media strategy
Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.
New Research: Americans Hate Social Media Promotions
Great point made here, drawing a distinction between companies ‘being social’ and ‘doing social’.
Via @jaybaer
What was it about Instagram that made it worth a $1B acquisition by Facebook?
This is really more about the mobile opportunity Facebook sees, and the value that data will bring to marketers.
Via Via @ckanal
7 Lessons From Content Marketing’s Greatest Hits
As the article says, lately it’s been almost impossible to not read something about the subject of content marketing. So let me add to those odds.
Via @juntajoe
The Digiday Dictionary: What It Really Means
Not sure what all the industry buzz-words ‘really’ mean? This gives you the meaning behind the meaning. (Funny stuff.)
Via @sweissman and @JackMarshall
Wisconsin Cheese Develops Global Following: Case Study
I really like the way they’re working to provide a comprehensive knowledge base on their subject. I’m not sure about spreading the brand across so many properties, as it’s really sub-branding, which always takes more marketing budget than getting a single brand across.
Experiment: “If Anyone Wants to Talk About Anything, Call Me” (or Text If You Prefer)
A human interest story around technology. I like how the writer delves into the fuzzier side of technology. Craig (the aforementioned writer) just joined HuffPo, and it looks like they’re giving him some nice territory to explore.
Via @ckanal
Sponsored Filters? How Facebook Could Monetize Instagram
Another view on what Facebook might do with Instagram.
Via @mcmains1965 and @kheussner
