The hottest location-based apps from SXSW, How QWERTY shapes word meaning, and Google’s ongoing efforts to be cool

Links pointing to the future of marketing, from the co-founder of content strategy tool Zuum.

GO Launcher comes to Android tabs, frees you from fixed grid tyranny

I always felt a well-designed Unix skin could have solved a lot of the PC world’s problems. Perhaps the PC platform was ultimately too complex. But mobile could be different. This is an interesting move in a direction of customized UX designs for Android.

Via @Aerocles

Google launches digital media destination Google Play

Another sign of Google trying to play in the Apple-Facebook-Amazon sandbox. This move is an obvious necessity for GOOG.

Via @Gretchen23

The QWERTY Effect: How Typing May Shape the Meaning of Words

Fascinating. Not sure I’m ready to start naming brands or products based on the name’s location on the keyboard, but fascinating behavior research.

Via @Aerocles

TMI: SXSW May Be All About Finding People, But The Location-Based Apps This Year Are Overwhelming

Almost all of these seem focused on finding your friends, or people like you. And I get that need. But it seems like there’s a big need for  finding things around you that map to your interests, and location-based apps don’t seem to be addressing that.

Via @briansolis

11 Amazing Thank You Notes From Famous People

A nice post featuring the power of a few well-written words.

Via @2morrowknight

Smartphones spread out: Pew says 46 percent of US adults now own one

I’ve been posting on smartphone growth for a while, and it’s still a category showing remarkable growth.

‘Kony 2012′ Video Gets 10 Million Views, Celebrity Backers

We’ve certainly seen cause-related videos take off before, but this one seems to have an unusual number of high-profile celebrities behind it. And that would be a logical progression, using social media influentials to further the spread of your content.

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