- Date February 9, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags content marketing, content strategy, facebook, facebook marketing, facebook strategy, social media, social media marketing, social media strategy
Links pointing to the future of marketing, from the co-founder of Facebook content strategy tool Zuum.
Funny stuff. Naturally, a lot of ad references.
Just came across this site. I like both the content and the URLs implication: That social media may be a new term, but it’s a long-standing phenomenon.
In the social media wars, what will most likely pull large numbers of people away from Facebook: A new general social network, or something more niche? I personally think the niche sites have a lot more to offer in terms of a more engaging experience. I think the big question will be how well they can integrate with Facebook, and then slowly siphon off traffic to their own properties.
Good content requires resources. Some of the challenge is simply identifying the diamonds in the rough, and knowing how to put the right polish on them. This is a good list of places to look into if you find yourself in need of ways to fill out a content calendar.
Maybe a bit overkill, but given the increasing importance of the subject, it’s worth perusing.
Content marketing is a rapidly-expanding part of the marketing world, so it makes sense that agencies should practice it for their own gain.
No matter what division of the agency or marketing department you’re in, this is a good reflection on where the business is headed.
Looks like the Twitter user base prefers Madonna to football.