- Date January 26, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags facebook, facebook marketing, facebook strategy, social media, social media marketing, social media strategy
Articles that point towards the future of marketing:
Great POV on how SOPA is about more than just piracy.
If you’re on Pinterest, you probably don’t need a Compete.com chart to let you know their traffic has been explosive lately. This is a nice debate that’s really more about the long term business model than short term marketing potential. Like Foursquare, I think there will be a lot of brands who can leverage this for some good press with innovative promotions. But per their business model description — to connect people all over the world based on shared tastes and interests — I think Facebook is already doing that very well.
A good reality check for anyone deeply immersed in social media.
What I find remarkable here is that logging in to a site with the standard login, versus Facebook, would seem to imply a tighter connection to the brand, as you’ve taken the time to actually register with the site. Yet the data says those logged in via Facebook are the more engaged visitors.
A lot of data coming out recently on how powerful the Newsfeed is relative to other Facebook features. This is particularly true of brands, because this is the best way they can most organically reach their fans.
I could see this getting out of control, but it’s also going to generate a lot of near term interest and activity.
If you’re following content marketing trends, this is a great overview of how a major publisher became an online content generator. They have an insightful flow chart on their content process.