- Date January 13, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags facebook, facebook marketing, facebook strategy, mobile, social media, social media marketing, social media strategy, social media trends
10 links that point to the future of interactive marketing:
Like a lot of things on Facebook, it’s not entirely transparent, but the short answer is, it’s a look at the unique number of people who’ve referenced your page in some way over the past week.
This is an interesting POV on what’s been an ongoing debate. I’d say Yes, social media is replacing email, but of course, the more you connect with people via social media, the more email you’re likely to get. It’s written by the Craig in Craigslist, who’s always a good read.
It’s good to see more emphasis being placed on How we communicate, and not just what to do when. That’s the real differentiator.
Perhaps the most likely Facebook competitor at this point could be a combination of all other social networks working together fluidly. A good overview of Open Social.
Really like this post, especially the part about Strategic Content Planning. Companies of all size and shape are going to start paying a lot more attention to what they’re posting, and how it both relates to their business and drives engagement.
Given that content marketing and PR are so closely connected, people accustomed to pushing messages should find this a helpful read. A lot of these are simply about taking the time to do your homework.
I’ve always been a fan of understanding how things work, even if you’ll never really have to work at a technical level. This is an easy-to-follow explanation of how all this stuff ends up on your computer screen.
Of course anyone who’s ever been on a photo shoot knows the drill, here. The point is, not too long ago no major publication would have published this, and smaller publications wouldn’t have gotten distribution. The combination of blogs and social media networks changes that. The result is a new forced transparency.
Again, another article emphasizing the nature of the content. Quote: “E-Commerce has given us so much extra information,” says Neukomm, “but the social channel and emotional engagement may be the most important.”
Given the increasing confluence of social and mobile, this is not a small step.