“People Talking About This” explained, How The Web Works, and 6 Big Shifts in Social Media for 2012

10 links that point to the future of interactive marketing:

 ‘People Talking About This’ defined

Like a lot of things on Facebook, it’s not entirely transparent, but the short answer is, it’s a look at the unique number of people who’ve referenced your page in some way over the past week.

Via @JayBaer

Is email going out with 2011?

This is an interesting POV on what’s been an ongoing debate. I’d say Yes, social media is replacing email, but of course, the more you connect with people via social media, the more email you’re likely to get. It’s written by the Craig in Craigslist, who’s always a good read.

Via @MariSmith

5 Tips for Making Your Brand More Social

It’s good to see more emphasis being placed on How we communicate, and not just what to do when. That’s the real differentiator.

Via @Mike_Stelzner @PhillipDavis

OpenSocial and the Future of Social Business

Perhaps the most likely Facebook competitor at this point could be a combination of all other social networks working together fluidly. A good overview of Open Social.

Via @Britopian

Six Important Shifts for Social Media In 2012

Really like this post, especially the part about Strategic Content Planning. Companies of all size and shape are going to start paying a lot more attention to what they’re posting, and how it both relates to their business and drives engagement.

Via @Britopian

7 Silly Mistakes to Stop Making in Your PR Pitches

Given that content marketing and PR are so closely connected, people accustomed to pushing messages should find this a helpful read. A lot of these are simply about taking the time to do your homework.

Via @PublicityGuru

Tech Tuesday: How The Web Works (Overview)

I’ve always been a fan of understanding how things work, even if you’ll never really have to work at a technical level. This is an easy-to-follow explanation of how all this stuff ends up on your computer screen.

Via @fredwilson

Look At The Shocking Difference Between Fast Food Ads And Real Menu Items

Of course anyone who’s ever been on a photo shoot knows the drill, here. The point is, not too long ago no major publication would have published this, and smaller publications wouldn’t have gotten distribution. The combination of blogs and social media networks changes that. The result is a new forced transparency.

Via @johnboese

Again, another article emphasizing the nature of the content. Quote: “E-Commerce has given us so much extra information,” says Neukomm, “but the social channel and emotional engagement may be the most important.”

Via @haydn1701

Facebook Comments go mobile

Given the increasing confluence of social and mobile, this is not a small step.

Via @MariSmith

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