- Date January 5, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags brand experiences, brand marketing, content marketing, content strategy, experiential marketing, facebook advertising, facebook strategy, social media strategy, social media trends
10 links that point to the future of marketing:
So would ads that try to create a need by making the viewer feel lacking or inadequate be better off on a friend’s page? Interesting psychology going on here.
In the world of content marketing, blogs could be making a comeback. Especially for retail companies that need to push new products and promotions heavily on their website.
Love this installation art piece. Great way for a museum to connect with kids.
I like this simple piece of content. It’s both fun and informative, in a pretty fluid way. The model is certainly going to add to the budget, but she also sets them up for a good amount of buzz, as well.
Interesting story about the onset of car radios and the danger they seemed to impose. I’m not advocating texting-while-driving, but this simply shows how technologies, and our facility with them, both improve over time to change the situation.
Good example of what really drives social behavior. Success to those who play the game well.
A survey on mobile trends from one of the industry’s best analysts, only this time he’s turned and surveyed those he most respects. Most surprising? That mobile advertising won’t be as hot as many might think.
According to this, social media is the #2 mobile activity. That’s partly the result of vast improvements in social media wap sites and apps.
As more business units want to own parts of the social media program (just like home page real estate), the key division in this org chart is the split between community and business unit managers.
This is pretty clever, and while it’s aimed for bloggers, I think it applies to the content generation space in general.