- Date January 19, 2012
- Category Weekly Update
- Author Doug Schumacher
- Tags facebook, facebook marketing, facebook strategy, mobile, social media, social media marketing, social media strategy, social media trends
10 links that point to the future of marketing:
Amazon certainly has a sizable lead in the personal publishing space, but I’ve been more than a little surprised that they haven’t moved faster towards making it much, much easier to create Kindle books. Apple has already proven their ability to take simple UX to large audiences, from musicians using GarageBand to mass consumers purchasing through the iTunes store. If Apple can own the best creative process, they could end up with the best content.
A good outline of some top line trends and the apps that are helping make it happen.
Not much info in support of the research methodology, but overall this doesn’t surprise me. In fact, I’d have thought it would be higher.
An good example of branding that goes straight to the core of a company. It’s brand building by demonstration.
Per the article, I’m not sure Twitter’s problem is people’s understanding of the service, but it will be interesting to see what issues they address in their move to push media.
Inspiring story about three guys building a social media agency
Some interesting concepts presented in a branded content video from IBM.
There’s an interesting thing happening in social media. While marketers are increasing their spending, they’re also admitting they aren’t entirely on top of how to manage the potential of social media. And like it’s always been in marketing, those with the best knowledge will be in a highly-advantageous position.
Some very simple, clear data on why Facebook is driving the boat for most company’s social media efforts.
Forbes went through a big redesign recently, and it’s great to see that as well as their content marketing efforts paying off.