- Date December 22, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags books, facebook, mobile, social media, social media marketing, social media strategy, twitter
10 links that point towards the future of marketing:
It’s been said before, but knowing what type of content works, or is awesome, has to be a major strategic and communication goal for brands.
Given how new iPad publishing is, there’s going to be a lot of room for improvement. This is one iPad app for social news that I’ll be checking out over the holidays.
Reading this only confirms the sense that there’s still a big gap in the social scene for a much simpler (read: text-like) social format that appeals to the smartphone-less set, a far larger group than those who own smartphones.
Some books to read while you’re digesting the turkey.
Some good examples of peak developments on the mobile front.
An interesting composite of NASA video. This feels like something a a moving infographic and time lapse cinematography.
The idea of making any form of content primed for social sharing should be a standard approach to any brand’s message development.
I really like the Audience Retention data — showing you where viewers drop off in a video. I’m surprised YouTube didn’t roll that out years ago.
While Facebook currently seems to own the future of social search, Google has been far more innovative in pushing search ahead. Facebook might be well off to hire a few Googlers to help push their search innovation.