- Date November 10, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags apple, content, contentmarketing, ecommerce, facebook, futurism, google, mobile, operations, siri, smartphones, social, twitter
10 posts that point to the future of marketing:
The Brands That Survive Will Be The Brands That Make Life Better | Co.Exist: World changing ideas and innovation
I think this POV, but I do think there’s a big difference between making a difference in the world, and making a difference in consumer’s lives. While both are obviously great, at the end of the day, I think most people are shopping for the latter.
Reserve items, check yourself out with the Apple Store 2.0 app
A great blend of traditional and e commerce, from Apple. Another use of technology that both enhances the consumer experience and saves the brand money.
CouchSurfing – Participate in Creating a Better World, One Couch At A Time
Another idea out to change the world. This one’s arriving via the jetstream of AirB2B.
Why My Kids Love Ed Sheeran – Forbes
Social media is a channel, not a strategy. That can’t be emphasized enough, and it’s examples like this that companies need to follow. It’s not about just showing up on social media, it’s about showing up in a way that resonates.
80% of Smartphone Users Multitask While Watching TV
I like how an equal percent of multi-taskers find it productive as find it distracting. It doesn’t seem like they asked the obvious question, though, which is “When do you multi-task during a show?” During commercials?
Twitter / @adtech: Your employees are the most authentic story tellers you have.
Sometimes a simple tweet is all that needs to be said. This is quite true.
New startup wants to be ‘Google Analytics for the real world’
Interesting concept and indicative of the tracking potential around mobile, although I have to think at some point this level of invasiveness will get the plug pulled on it.
Google’s Chief Works to Trim a Bloated Ship – NYTimes.com
Interesting to see how large companies like Google placing an emphasis on quick decision-making and streamlining operations.
Gary Morgenthaler Explains Exactly How Siri Will Eat Google’s Lunch | TechCrunch
A million blue links from Google is worth far less than one correct answer from Siri. People don’t really want search engines. Rather, they want “do” engines.
