- Date November 3, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags amazon, apple, branding, facebook, futurism, google, social, socialmedia, trends, video
10 links that point to the future of marketing:
You can’t beat the price, but act fast. You have about 2 more hours as of this send.
This is fun. Kind of like a Snopes.com for viral content connoisseurs.
I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.
A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.
An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.
A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.
These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.
A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.
Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.
There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.