Google+ vs Facebook, The Old Spice Challenge, and a free marketing ebook

10 links that point to the future of marketing:

Daily Wrap: Scott Berken’s Mindfire Free Until November 3 and more

You can’t beat the price, but act fast. You have about 2 more hours as of this send.

Is It Old?: The easy way to check if that cool web link has already done the rounds

This is fun. Kind of like a Snopes.com for viral content connoisseurs.

Could Google Plus Lose The Battle Against Facebook?

I think the challenge for Google+ has been that it’s very difficult to catch a competitor in a social network by instantly adding complex features when people aren’t already familiar with a simpler version of your tool. Google needs to focus on taking all the info they have on us, giving us good content recommendations, and then making that easier to share — not giving us more complicated ways of segmenting our fans and then sharing our info.

Google+ is not a social network, but it’s not a graveyard, either | VentureBeat

A longish article (by blog standards), but an interesting view of how Google sees the data game differently from Facebook. It makes sense, but I think they still have a big concern around Facebook stealing so much computing time from other sites.

5 Reasons Google+ Could Win the Social Enterprise Battle

An insightful POV on the potential behind Google+. What I like about these advantages is that they’re consumer-centric in that they could go a long way to make my social life both easier and better. Better through making it easier to generate quality content. Early adopters will likely lead the charge on this, and if they find Google+ to give them faster access to better data, then Facebook will have a formidable challenger.

Want to see the connected future? Check out this video. — Broadband News and Analysis

A kind of mini-doc on the future of the Internet of Things, from Ericsson. Part informative, part inspiring, and part reassuring that technology isn’t spiraling out of control.

The Competition Between Google, Amazon, Facebook And Apple : NPR

These four have been popping up a lot in conference discussions. Probably the most spectacular battle going on in corporate America.

You, the Brand. | The Drift from Upstream

A good reminder that while social media has given us the ability to scale our personal branding, the underlying fundamentals haven’t changed.

Deutsche Post Reinvents Services in a Digital World – NYTimes.com

Imagine the post office as a progressive organization able to adapt and, yes, pivot as technology throws it’s business model curveballs. This should be motivation for any brand concerned about changing business models.

How Old Spice Revived a Campaign That No One Wanted to Touch

There’s little more difficult in advertising having to create the follow-up campaign to a runaway hit. This is how Weiden took on that challenge.

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