- Date October 20, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags apple, apps, branding, content, contentmarketing, facebook, gaming, iphone, mobile, socialmedia, video
Ten links that point to the future of marketing:
With the explosion of social media and brain research, some very interesting findings are coming out. As the article notes, data on our social network size has never been more easily available than with Facebook. Interesting times ahead, for sure.
World revolutionaries uniting and working together. You couldn’t ask for a better example of how social networking technologies are increasing the rate of change in the world by connecting people who previously would have had a much more difficult time meeting and exchanging ideas.
Starbucks is launching a program to support local entrepreneurs: In this initiative, they’re basically taking on government’s responsibility while launching a powerful brand campaign. There’s a lot to like about this, not the least of which is simply taking initiative.
I’d think this sets up a very interesting premise for brands to support writers that are covering an area of interest. Sure, there will be conflicts, but really, any more than what we already have in the media?
Mobile’s growth, while perhaps overshadowed by tablet use, is still strong. These trends are focused on the paid media side of mobile, and much of it is really about bringing existing technologies to the mobile space, making use of mobiles location-based info to add relevance.
Probably not how I’ll be using Siri, but it’s an interesting product demo.
There have been promotional driving games before, but Facebook is a big differentiator here. There’s a big download, though, and I wonder if that’s going to play well in the instant gratification world of social media.
This could be an interesting offering for someone looking for audio content. It’s essentially the audio equivalent of a Ustream.
I really like this POV on what listening is really about. There’s listening, and then there’s really hearing. Corporations need to focus on really hearing people more than ever before, because if they don’t, people can sense it now more than ever before.