- Date October 6, 2011
- Category Weekly Update
- Author Doug Schumacher
One measure of Steve Jobs’ impact, Facebook’s Timeline issues, and Google to be the largest content producer
10 links that point to the future of digital marketing:
There are a lot of Steve Jobs eulogies going around, but I really like this short POV. It puts Jobs’ impact in a very simple perspective. How much time do you spend with Apple products, compared to any other brand out there. Well put.
Timeline is going to be one of the major changes in Facebook’s UX to date. There are some interesting issues surfacing, ranging from user privacy to spam prevention, covered in this post.
This should remove any doubts on the importance of content in your marketing mix.
People are brands too. Or is it brands should act like people? Either way, what works for celebrities can often be carried over to brands.
I think this stat is way more compelling than comparing Facebook to a country, which is pretty abstract IMO. But if you think about the Internet in 2004, how many companies then would have felt they really didn’t have to be on the Internet, and really didn’t have to allocate any big chunk of budget to figuring out how to succeed on the Internet. That’s Facebook today.
Great images on how our eyes scan various search engine results pages. With Google providing more varied and more complex search results pages, it’s interesting to see what attracts our attention relative to the type of search we’re doing. It’s not a one-size-fits-all situation.
This really highlights the importance of integrating paid and social media efforts. It’s even more important when what you’re trying to promote is an ad. Something people are inclined to dislike anyway.
I’m still not sold on Twitter’s long term mainstream appeal and how they’ll make money on whatever audience they have, but they are the second most interesting social network on the scene in the US. Their new blog/Twitter feed dedicated to their paid advertising program will be a good way to stay on top of their latest developments.
If you’re not entirely familiar with the MRI research being done on triggers in marketing messages, this is a good overview. I’m not sure how reliable the data is yet, but things are definitely heading in an interesting direction.