- Date September 29, 2011
- Category Weekly Update
- Author Doug Schumacher
10 posts that point to the future of digital marketing:
Bezos: “In The Modern Era Of Consumer Electronics Devices, If You Are Just Building A Device You Are Unlikely To Succeed.” | TechCrunch
What Jeff Bezos outlines here should be the POV for all product managers and marketers everywhere. Products simply have to be seen as fitting into a much greater world around them than ever before, and the key is figuring out how to make your product relevant to people in ways they aren’t even thinking about it right now.
“There’s a lot of buzz recently suggesting both consumers and brands are overwhelmed by the accelerating pace of technological change. The main takeaway? Stay focused on people and their needs. And key to that is understanding those consumers and how they use the technologies around them.”
“Who are the new influentials? Fashion bloggers are likely years ahead of their peers in other industries. This is both an opportunity for marketers to get in and align themselves with a more economical form of press, and a threat to fashion publications accustomed to charging brands far more for access to their audience.”
If the marines are having trouble denying their members social media access, imagine with the average company is like? This outline of progress is a road map for companies struggling with similar rules and restrictions.
I think everyone in this business feels overwhelmed at some point. Jay brings up a great point: That’s it’s more important to do a few things well than to try to do everything, and only do them half-way.
Banner advertising, the scourge of both traditional and digital creatives, has really wedged itself into the marketing mix nicely. No matter what your media plan looks like, it almost certainly includes banners of some form. They may be doing the yeoman’s work, but they also must be getting the job done or marketers wouldn’t be coming back to them quarter after quarter.
Talk to the people who make things happen and they’ll tell you it’s about blocking off time to focus on what’s important.
Interesting to see mobile apps having their own prime time slot in people’s lives. The need for marketers to link these disparate mediums into a unified marketing program is only going to increase as the fragmentation across devices increases.
Who are the new influentials? Fashion bloggers are likely years ahead of their peers in other industries. This is both an opportunity for marketers to get in and align themselves with a more economical form of press, and a threat to fashion publications accustomed to charging brands far more for access to their audience.
If you’re company has a blogger who’s on the move, this is a good list of gear they may need.