- Date September 1, 2011
- Category Weekly Update
- Author Doug Schumacher
Ten links that point towards the future of marketing:
I frequently note how many apps could have been developed by agencies or their brands, as content marketing vehicles. Why that isn’t happening more is a big question this blogger taps into.
If the world were run by bots (at least today’s version of bots).
As content becomes the life-source of social media engagement, brands are going to be looking under every nook and cranny of the office to find good stories. Here are some places to look.
You know what they say: Follow the money. Here’s where it’s going in the ad industry
A general overview of how Facebook “Likes” spread across Facebook.
I’ve posted before on how well publishers are going to take to the content marketing game. This is a great example.
What should you be measuring? This is a good list of what matters from a content performance standpoint. That’s going to be the big emphasis going forward. How to make a brand’s content as impacting as possible.
The housewares company’s take on crowdsourcing. While the participants aren’t getting rich, they probably aren’t going to do much else with their ideas. And if they are, then they shouldn’t share them.
A good outline of metrics that should be considered for anyone monitoring social media activities.
Very interesting new feature from Amazon, as well as an overview of the self-publishing trend. Both are big shakes of the publishing tree.