- Date August 25, 2011
- Category Weekly Update
- Author Doug Schumacher
Ten links that point towards the future of marketing:
Kinda have to have something dedicated to Steve Jobs in this week’s Creativing.
While I think G+ has a long road ahead before mass consumer adoption anything close to Facebook, it will almost surely have an impact on future developments at Facebook. And that alone is a good reason to follow it.
Adam shows how the idea of ‘content’ that builds brand personality can come from anywhere. In this case, page 10 of their employee handbook. Love this.
This is a very simple graphic, but it holds industry-shaking information. If you look at a lot of online-impacted business models (books, movies, software, etc) I’m sure you could see a similar trend.
I’ve posted on this trend before, but the idea of finding nuggets within Google Street View (GSV) is clearly moving out into different directions. It’s interesting that in the same way photographing real events in real life gives us a broad array of subjects, artists are paralleling that by actually taking picture of GSV images on their computer, to maintain the 3rd party observer status.
OTM is one of my favorite podcasts, and this segment (Aug 19) has a particularly interesting report on the history of media in America. One bit I didn’t realize is that the mail system was really our first information network, and was set up primarily as a way of distributing information back in the day.
After that story, they talk about the profitability challenges of local media, and report on a recommendation that the military transfer some of their massive marketing budget to local media. Exactly how that would take shape isn’t explained, but the idea of a content-oriented approach is certainly in line with current marketing trends.
Sometimes price really doesn’t matter. A chart like this is perhaps the utlimate tribute to Steve Jobs.
Lifetime Value (LTV) is going to be a quickly emerging metric for gauging social media investment. This will ultimately impact how much a brand is willing to spend to acquire a new Fan. This post lists several ways to calculate LTV.
It’s interesting to see Facebook struggle with the optimal way to present everything going on in people’s social media worlds. Their debate is how to accurately capture an unprecedented amount of information, while determining which of that information is most relevant to the user. This emphasis has always driven Facebook, and their willingness to lay everything on the line in their quest for perfecting that is why they’ve been so successful through so many product changes.
Interesting to see the idea of open APIs coming to setting up tennis matches. Of course, the big challenge is creating a good UX that actually enables and encourages players to use the data. And that’s a place where any brand in the tennis category could step in a build brand equity and create value for the tennis community.