How brands become publishers, TVs gaining Net access, and Instagram on your underpants

Ten links that point towards the future of new media marketing:

Facebook Updates Your News Feed: Introducing Topic Groups

You probably noticed this showing up. I think it’s a great move. Consolidates similar content and also shows who among your network likes similar types of content. That type of chart can’t be far behind.

30% Of U.S. Homes Have Net-Connected TV Device

While still not mainstream, these numbers are increasing quickly.

Looks like HTML5 is gaining momentum — Tech News and Analysis

Looks like you’ll be missing less and less content on your iPad.

New Balance Offers Free Shoes If You Can Find Virtual Batons [VIDEO]

Interesting idea. I’m not sure I’d have shown the guy coming around the corner stealing the prize from the girl.

Don’t Ask People to Like You, Give Them a Reason to Like You | ClickZ

As content becomes the reached-for tool in the marketers belt, it’s going to take a monumental shift in thinking for a lot of people accustomed to just pushing out messages. The idea of adding value does not come as naturally to advertisers as it does to publishers.

How Brands Become Publishers in a Real-Time Marketing World | iCrossing Digital

According to a recent Roper survey, about 90% of CMOs see content as the future of marketing. This is a very good high level view of how marketers can approach the new content game, with a number of good charts breaking out the process.

NBC and Versus to Broadcast Major League Soccer Games | Adweek

An interesting part of the negotiation was the number of homes NBCU reaches. With rumors flying that YouTube is making a run for the NFL contract, I have to wonder if that won’t be a potential problem for them. Sure, everyone has a computer, but most people aren’t going to watch a football game with their friends on it. Perhaps there will be some sort of partnership deal with a smaller network.

Instagram on your underpants | Adverblog

Once personalization has reached underwear, it’s either hit the big time or jumped the shark.

Study Says Drudge Report Drives More Traffic Than Facebook & Twitter Combined

While the Drudge data is interesting, it’s not a marketing opportunity the way Twitter and Facebook are. So the most interesting part for me is down the page, where they explain why Twitter refers more traffic than Facebook. I have to agree, although still I’m surprised Twitter is anywhere near Facebook, given Facebook’s sheer size and frequency of use.

STUDY: 1 In 5 Of Facebook Contacts Are Work Related

This stat isn’t surprising, and I think if anything points to how many of us have a difficult time segmenting a large portion of our network into either friend, family, coworker, or whatever. While I like what Google+ is doing, I wonder if people are really up for making those additional posting decisions on a regular basis. It does add friction to the posting process.

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