- Date August 4, 2011
- Category Weekly Update
- Author Doug Schumacher
- Tags apple, apps, campaigns, content, contentmarketing, creative, disney, facebook, ipad, iphone, mobile, social, socialmedia, strategy, tablets, trends, video, youtube
The latest trends in new media marketing technologies, strategies and tactics:
While i don’t usually post broadcast ads, I am a cyclist, and the visual effects on this are striking.
I’ve seen posts talking about the problem of leaving a deceased person’s Facebook page active. This is a compelling argument for the opposite approach. Keeping their page alive, even if they’re not.
Some good data in this story about a recent Forrester study. Bottom line is while tablets are often lumped into mobile, we’re seeing more and more evidence that tablets are a more distinct screen experience.
While the big social networks pull all the buzz, if your target audience is niche enough, you might find social networks like these to reach them through.
I couldn’t agree more with these fundamental ideas behind distributing content wherever you can find relevant readers.
A good read on where the future of television and video content is headed.
It’s no secret that one of the biggest challenges in app production is getting noticed in the app store. This is an interesting app idea — to help you discover the most relevant apps — but there’s still a chicken and the egg situation. How will people discover this app?
Video is still proving to be some of the most effective content you can produce, and these tips will help you make your videos on YouTube even more effective.
This article is a great example of how content is different from advertising. If you want to drive engagement, you might still need to be selling, but you’re selling in a less-direct way.
While this gets into some higher levels than non-search people may be able track, the upshot is, if you want to improve your seo standings today and even moreso in the future, get people to share your content.